Publications

Educators

28 Feb 2022
Blog Post

Making an Impact on the Media Industry with my MBA

you decide an MBA was the next step for you? I spent a solid amount of time building a real foundation and taking on new responsibilities at WME while witnessing a lot of change on an industry level. After such an incredible experience... View Details

21 Dec 2022
News

HBS Community Comes Together in Wake of Ukraine Invasion

iStock MESSAGE FROM DEAN SRIKANT DATAR On February 27, Dean Srikant Datar sent a message to the HBS community regarding the invasion of Ukraine, noting the resources available to those looking to offer support and highlighting learning... View Details

April 2008
Case

TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial

By: Michael Beer and Sunru Yong

TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor's new product that makes novel use of satellite imagery. When TerraCog... View Details

Keywords: Organizational Behavior; Meetings; Decision Making; Group Dynamics; Human Resource Management; Conflict; Information Technology; Leadership; Conflict Management; Competition; Groups and Teams; Organizational Culture; Human Resources; Communication; Decision Choices and Conditions; Crisis Management; Technology Industry

Educators

August 1984 (Revised May 1992)
Case

MCI Telecommunications Corp. (C): Data Communications Market Opportunity Assessment

By: John F. Cady and Frank V. Cespedes

Keywords: Market Entry and Exit; Communication Technology; Telecommunications Industry

February 1979 (Revised July 1985)
Case

Fiber-Optics Industry (A): Products, Technology, and Markets--1978

By: Michael E. Porter

Keywords: Competition; Competitive Strategy; Hardware; Communications Industry; Communications Industry

15 Nov 2018
Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details

Keywords: by Sean Silverthorne; Agriculture & Agribusiness

17 Oct 2014
News

Addressing unmet needs in the music industry

Kiran Gandhi (MBA 2015) is thinking about ways to bring new leadership and innovation to the music industry. (Published October 2014) View Details

Web

How to Communicate your Organizations’ People-Centered Values - Recruiting

Insights & Advice 09 Jun 2023 How to Communicate your Organizations’ People-Centered Values Becca Carnahan Author HBS Team tag All Industries All Locations Diversity, Inclusion, & Belonging Recruiting Advice... View Details

April 2021
Teaching Note

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery

Teaching Note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" HBS Case No. 520-086. View Details

01 Sep 2017
News

The Biggest Industry You’ve Never Heard Of

Glass (MBA 1994), a serial entrepreneur and co-owner of an esports team, explains, “Esports is the most gigantic industry that nobody’s ever heard of.” Bjerg, third from left, and Team SoloMid compete in a League of Legends tournament in... View Details

Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

01 Sep 2017
News

A Jolt for the African Coffee Industry

Illustration by Jonathan Bartlett In an era of artisanal coffee bars blossoming in neighborhoods worldwide, how could a producer of award-winning beans be struggling to stay afloat? That was the puzzle confronting Chijioke Dozie (MBA 2008) when he cofounded Kaizen... View Details

Keywords: Sasha Issenberg; cafe; Cafe Neo; Food and Beverage Stores; Retail Trade

March 1994 (Revised March 1995)
Teaching Note

Amelia Rogers at Tassani Communications (A) and (B) TN

By: Linda A. Hill and Katherine Seger Weber

Teaching Note for (9-492-034) and (9-492-035). View Details

Keywords: Telecommunications Industry

March 2010 (Revised February 2011)
Case

Cognizant 2.0: Embedding Community and Knowledge Into Work Processes

By: Robert G. Eccles and Thomas H. Davenport

Knowledge management has been a high priority for Cognizant Technology Solutions since its inception since its global delivery model requires the global sharing of knowledge. Its first major tool was called the Knowledge Management Appliance but as Web 2.0 tools came... View Details

Keywords: Knowledge Management; Knowledge Sharing; Knowledge Use and Leverage; Product Development; Service Delivery; Business Processes; Organizational Structure; Cooperation; Information Technology Industry

Educators

July 1983
Background Note

Brave New World: Note on the Data Communications Marketplace--1983

By: John F. Cady and Frank V. Cespedes

Keywords: Information Industry

March 2011
Case

Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of... View Details

Keywords: Customer Relationship Management; Cash Flow; Measurement and Metrics; Distribution; Performance Productivity; Value Creation; Food and Beverage Industry; Food and Beverage Industry

September 2016
Article

Communicating Value in Healthcare Using Radar Charts: A Case Study of Prostate Cancer

By: Nikhil G. Thaker, Tariq N. Ali, Michael E. Porter, Thomas W. Feeley, Robert S. Kaplan and Steven J. Frank

Question: Can we create a value-based tool to visualize the outcomes and cost of various treatments that could facilitate patient-centered decision making?

Summary Answer: We developed a standardized value framework by using radar charts to visualize and... View Details

Keywords: Decision Making; Health Care and Treatment; Health Industry

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February 2014
Teaching Note

Community Health Workers in Zambia: Incentive Design and Management

By: Nava Ashraf and Kristin Johnson

Keywords: Developing Countries and Economies; Training; Health Care and Treatment; Compensation and Benefits; Recruitment; Selection and Staffing; Mission and Purpose; Non-Governmental Organizations; Motivation and Incentives; Health Industry; Zambia