Publications

Educators

February 1979 (Revised July 1985)
Case

Fiber-Optics Industry (A): Products, Technology, and Markets--1978

By: Michael E. Porter

Keywords: Competition; Competitive Strategy; Hardware; Communications Industry; Communications Industry

August 1984 (Revised May 1992)
Case

MCI Telecommunications Corp. (C): Data Communications Market Opportunity Assessment

By: John F. Cady and Frank V. Cespedes

Keywords: Market Entry and Exit; Communication Technology; Telecommunications Industry

01 Sep 2017
News

The Biggest Industry You’ve Never Heard Of

Glass (MBA 1994), a serial entrepreneur and co-owner of an esports team, explains, “Esports is the most gigantic industry that nobody’s ever heard of.” Bjerg, third from left, and Team SoloMid compete in a League of Legends tournament in... View Details

Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

17 Oct 2014
News

Addressing unmet needs in the music industry

Kiran Gandhi (MBA 2015) is thinking about ways to bring new leadership and innovation to the music industry. (Published October 2014) View Details

01 Sep 2017
News

A Jolt for the African Coffee Industry

Illustration by Jonathan Bartlett In an era of artisanal coffee bars blossoming in neighborhoods worldwide, how could a producer of award-winning beans be struggling to stay afloat? That was the puzzle confronting Chijioke Dozie (MBA 2008) when he cofounded Kaizen... View Details

Keywords: Sasha Issenberg; cafe; Cafe Neo; Food and Beverage Stores; Retail Trade

15 Nov 2018
Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details

Keywords: by Sean Silverthorne; Agriculture & Agribusiness

July 1983
Background Note

Brave New World: Note on the Data Communications Marketplace--1983

By: John F. Cady and Frank V. Cespedes

Keywords: Information Industry

March 2011
Case

Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of... View Details

Keywords: Customer Relationship Management; Cash Flow; Measurement and Metrics; Distribution; Performance Productivity; Value Creation; Food and Beverage Industry; Food and Beverage Industry

April 2021
Teaching Note

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery

Teaching Note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" HBS Case No. 520-086. View Details

September 2016
Article

Communicating Value in Healthcare Using Radar Charts: A Case Study of Prostate Cancer

By: Nikhil G. Thaker, Tariq N. Ali, Michael E. Porter, Thomas W. Feeley, Robert S. Kaplan and Steven J. Frank

Question: Can we create a value-based tool to visualize the outcomes and cost of various treatments that could facilitate patient-centered decision making?

Summary Answer: We developed a standardized value framework by using radar charts to visualize and... View Details

Keywords: Decision Making; Health Care and Treatment; Health Industry

Read Now

09 Jun 2023
Blog Post

Actions Organizations Can Take to Communicate Their Commitment to Diversity, Equity, Inclusion, and Belonging

For organizations seeking to understand the actions needed to achieve their diversity and inclusion recruiting goals and to communicate their commitment to diversity and inclusion in the recruiting process, there are a lot of questions on... View Details

Keywords: All Industries

February 2014
Teaching Note

Community Health Workers in Zambia: Incentive Design and Management

By: Nava Ashraf and Kristin Johnson

Keywords: Developing Countries and Economies; Training; Health Care and Treatment; Compensation and Benefits; Recruitment; Selection and Staffing; Mission and Purpose; Non-Governmental Organizations; Motivation and Incentives; Health Industry; Zambia

25 Jan 2019
Blog Post

Not Waiting for Progress: Diversity and Inclusion in the Film Industry

to the Hollywood establishment, to help them understand the power and viability of the stories this community has to tell.” Secret or not, the formula is working. Since 2007, the number of black films showcased at Sundance has increased... View Details

March 1994 (Revised March 1995)
Teaching Note

Amelia Rogers at Tassani Communications (A) and (B) TN

By: Linda A. Hill and Katherine Seger Weber

Teaching Note for (9-492-034) and (9-492-035). View Details

Keywords: Telecommunications Industry

March 2010 (Revised February 2011)
Case

Cognizant 2.0: Embedding Community and Knowledge Into Work Processes

By: Robert G. Eccles and Thomas H. Davenport

Knowledge management has been a high priority for Cognizant Technology Solutions since its inception since its global delivery model requires the global sharing of knowledge. Its first major tool was called the Knowledge Management Appliance but as Web 2.0 tools came... View Details

Keywords: Knowledge Management; Knowledge Sharing; Knowledge Use and Leverage; Product Development; Service Delivery; Business Processes; Organizational Structure; Cooperation; Information Technology Industry

Educators

October 25, 2022
Article

Why Sharing Economic Growth with the Community Is Good Business

By: José A. Tiburcio, Lino Miguel Dias and Robert S. Kaplan

Subsistence dairy ranchers in Central America struggle to stay afloat during the dry season when grass is scarce. Global life sciences company Bayer has launched a program to enable them to produce their own corn silage feed. The results of this program are helping to... View Details

Keywords: Sharing Economy; Innovation; Economic Growth; Poverty; Production; Supply Chain; Social Enterprise; Agriculture and Agribusiness Industry; Central America

Read Now

Article

Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry

By: Ramana Nanda and Tarun Khanna

This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate community and local entrepreneurs in India's software industry. We find that local entrepreneurs who have... View Details

Keywords: Diasporas; Entrepreneurship; Applications and Software; Information Technology Industry; India

June 2009 (Revised June 2009)
Case

VidaGas: VillageReach - The Mozambican Foundation for Community Development Joint Venture

This case describes the evolution of a liquid petroleum gas (LPG) distributor start-up, incubated by two not-for-profit NGOs to help improve the vaccine cold chain in Northern Mozambique. These NGOs must face the decision whether and how to sell their participation in... View Details

Keywords: Joint Ventures; Supply Chain; Health Care and Treatment; Investment; Non-Governmental Organizations; Energy Sources; Energy Industry; Energy Industry; Mozambique

Educators

2007
Working Paper

Incompatible Assumptions: Barriers to Producing Multidisciplinary Knowledge in Communities of Scholarship

By: Corinne Bendersky and Kathleen L. McGinn

Co-locating knowledge workers from different disciplines may be a necessary but insufficient step to generating multidisciplinary knowledge. We explore the role of assumptions underlying knowledge creation within the field of organizational studies, and investigate how... View Details

Keywords: Knowledge Management; Knowledge Sharing; Business Processes; Groups and Teams