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- All HBS Web (602)
- Faculty Publications (136)
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- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
needs. The velocity or rate of adaption that firms need to adjust to a new directional reality will depend on customer demand. Industries with decreasing customer demand—offline entertainment, hospitality, real estate, View Details
- 11 May 2009
- Research & Ideas
The IT Leader’s Hero Quest
factory." It was only natural that Barton would explain all this to Wall Street. He'd been sipping coffee, going over his notes, making some last-minute adjustments to the presentation for the afternoon meeting, when his cell View Details
Keywords: by Martha Lagace
- 06 Jul 2020
- Research & Ideas
The Right Way to Manage Customer Churn for Maximum Profit
effort. The most obvious examples of managing churn are cell phone and cable companies, in which the customer relationship is contractual, and customers have to actively call to cancel service. But the... View Details
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
In many developing countries it's common for a person to have a mobile phone but not a bank account. In fact, more than 1 billion people fit this description, and the number is only likely to increase. To that end, many companies are... View Details
- 04 Apr 2011
- HBS Case
Reinventing the National Geographic Society
it's a core platform. Digital delivery of content to the cell phone didn't exist a few years ago, and now it's everywhere. You go six months, and it's two generations. That's something I would love to... View Details
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
help leaders more successfully innovate and change in their industries as they parse mixed messages about the global economy, with rampant inflation wearing on consumers and investors preparing for recession. Productive Tensions covers... View Details
Keywords: by Lane Lambert
- 04 Jun 2001
- What Do You Think?
What’s the Future of the Subscription Model?
Jonathan Robertson, who went on to say, "The model isn't working for phone and cable companies, not because the model is bad, and not because they aren't providing value ... but ... the implementation at the View Details
Keywords: by James Heskett
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
don’t normally like to talk about. Blendtec captured attention and increased sales with a video showing that its blender was so powerful it could crush a cell phone into a pile of powder. “The best defense... View Details
- 11 Nov 2014
- First Look
First Look: November 11
transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array of business opportunities and threats. The digitization of tasks and processes has become essential to... View Details
Keywords: Sean Silverthorne
- 06 Aug 2021
- Book
Steve Jobs and the Rise of the Celebrity CEO
cruelty who remakes the industry and in some cases society." “There were charismatic business leaders in the 1950s and 1960s, just as there are CEOs today who are not charismatic,” writes Tedlow. “We are describing a general tendency away... View Details
Keywords: by Dina Gerdeman
- 25 Apr 2011
- Research & Ideas
What CEOs Do, and How They Can Do it Better
15 minutes. Tabulating the data, the researchers discovered that the vast majority of a CEO's time, some 85 percent, was spent working with other people through meetings, phone calls, and public appearances, while only 15 percent was... View Details
Keywords: by Michael Blanding
- 30 Jun 2014
- Lessons from the Classroom
The Role of Emotions in Effective Negotiations
"Rather than discussing topics in the rarified air of investment banking, an industry foreign to many of our students, we wanted to be as universal as possible." Not that it is a simple situation emotionally. Stressed out over... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
according to Forrester Research, a consulting firm specializing in e-commerce. Industry observers are shy to predict just what the future of advertising will look like, but they agree that the pace and enormity of changes that have come... View Details
Keywords: by Susan Young
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
ways to overcome all three barriers. For example, cinemas have identified a concrete, helpful customer behavior—silencing phones before the movie begins. A simple reminder that demonstrates why it matters to everyone in the theater is all... View Details
Keywords: by Dina Gerdeman
- 12 Nov 2013
- First Look
First Look: November 12
product range and a broad customer base. Kvadrat's internal organization had grown and transformed to support this larger business. Now Kvadrat's management team was focused on a number of key initiatives: expansion into Asia, improved sales trends in its curtain and... View Details
Keywords: Sean Silverthorne
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
firm calls an industry "unprofitable" while another firm calls that market "important," asymmetries are at work. For example, in the 1990s, Cisco raced to capture more of the networking equipment market while IBM... View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
tried to prevent customers from showrooming. They considered changing the barcodes on products to make them hard to search for online. The company even tried to use signal jammers, like the ones they use to keep prison inmates from using View Details
- 27 May 2009
- First Look
First Look: May 27, 2009
industry and services. Although each Mubadala investment is supposed to earn large returns, the strategy balances financial against "strategic" returns. ADIA and Mubadala are the institutional architecture to manage the wealth... View Details
Keywords: Martha Lagace
- 26 Mar 2013
- First Look
First Look: March 26
paper integrates the role of entrepreneurship and firms into debates on why Asia, Latin America, and Africa were slow to catch up with the West following the Industrial Revolution and the advent of modern economic growth. It argues that... View Details
Keywords: Sean Silverthorne
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
these entirely digital consumers that are out there, like my sons who have no use for anything larger than a cell phone in front of them. Kenny: Why don't we dive into the Super Bowl, itself? There are some... View Details