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Show Results For
- All HBS Web
(1,539)
- People (5)
- News (694)
- Research (325)
- Multimedia (123)
- Faculty Publications (142)
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- 07 Mar 2022
- Research & Ideas
Effective Leaders Share the Spotlight with Their Teams
own professional rewards, with the research showing they are twice as likely as the average manager to be promoted to CEO. And when they reach the CEO spot, they tend to boost returns for their firms. While sharing the spotlight may be a value View Details
Keywords: by Pamela Reynolds
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social media platforms, fueled... View Details
- 11 Apr 2012
- Research & Ideas
The High Risks of Short-Term Management
Companies that manage for short-term gain rather than long-term growth have been blamed for everything from popularizing celebrity CEOs to causing a significant chunk of the current financial crisis. Now new research findings suggest that... View Details
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
celebrity known to her fans as the Snapple Lady. She chatted on-air with Oprah Winfrey and David Letterman, made appearances at retail stores, and accepted Snapple drinkers' invitations to sleep-overs, bar mitzvahs, and proms. On the... View Details
- 04 Aug 2003
- Research & Ideas
Shackleton: An Entrepreneur of Survival
In recent years, polar explorer Sir Ernest Shackleton has been celebrated through books, memoirs, several films, and a major museum exhibit. His achievements on the ice have much to teach business students and executives, says Harvard... View Details
Keywords: by Martha Lagace
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
marketing communications at the company's North America Group, at the time of the launch. "We're positioning Coke Zero as a defender and celebrator of guy enjoyment." The strategy clicked with male soda drinkers. While men had... View Details
- 20 Feb 2020
- Op-Ed
Love in the Office Is Wonderful. Except for CEOs.
XiXinXing A few days ago we celebrated Valentine’s day, a good time to reflect that love springs everywhere, even at work. After all, love in the workplace is inevitable; but be forewarned. It does not always turn out well. Is it... View Details
Keywords: by Regina Herzlinger
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
incremental governance strategy before it is either unduly celebrated or castigated by the public and, more importantly, integrated without critique into the nation's industrial policy "playbook." Dennis Yao, Lawrence E.... View Details
- 01 Nov 2022
- Research & Ideas
A Penny for Your Thoughts? For Big-Picture Ideas, the Right Pay Structure Matters
conception of what their job duties were, with employment contracts focused heavily on their particular task in the manufacturing process. For these workers, things like proposing a morale-boosting monthly birthday celebration or... View Details
Keywords: by Scott Van Voorhis
- 30 Nov 2007
- What Do You Think?
What Is Management’s Role in Innovation?
Future" is being held as part of the 100th anniversary celebration at the Harvard Business School. To kick off the colloquium, senior managers of 4 sizeable organizations heavily involved in innovation have been asked to pose... View Details
Keywords: by Jim Heskett
- 18 Dec 2013
- HBS Case
Lessons from the Lance Armstrong Cheating Scandal
had been swirling around the cyclist for years. And yet, there was still something shocking about the admission. At the peak of his career, Armstrong was one of the most celebrated athletes in the world, earning $28 million a year from... View Details
- 08 Mar 2022
- Research & Ideas
Representation Matters: Building Case Studies That Empower Women Leaders
Ten years before Harvard Business School published its first case study, activists across Europe celebrated the first International Women’s Day. They demanded, among other things, the right for women to hold public office and an end to... View Details
Keywords: by Colleen Ammerman and Boris Groysberg
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
celebrities intended, the video, widely circulated on Instagram and on other social media platforms, incited anger that the celebrities seemed out of touch with people’s suffering as they quarantined in... View Details
Keywords: by Jill Avery and Richard Edelman
- 15 Apr 2015
- Research & Ideas
Why Americans Voted for an Income Tax
once again front-and-center in US politics. Sometimes it can seem that these debates go around in circles, with partisans from both extremes advocating reforms that even they don't imagine becoming reality. But we should celebrate these... View Details
Keywords: by Matthew C. Weinzierl
- 06 Jul 2011
- Research & Ideas
Are You a Level-Six Leader?
colors so often that it was difficult to know with precision where he stood on any given issue, from climate change to which party, if any, he really belonged to. There is a natural cleavage between the model's first three levels described above and the next three... View Details
Keywords: by Mitch Maidique
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
million in donations compared to $1.9 million during the same time period (July 29 to August 20) last year. This remarkable increase in their fundraising potential is largely due to the snowball effect of cause marketing coupled with a social medial fad. View Details
Keywords: by John Deighton
- 06 Nov 2008
- Op-Ed
Selling Out The American Dream
first and citizens second. Credit card offers flood the mail. Media supported by advertising encourage consumers to aspire to celebrity lifestyles, to keep up with the Joneses by acquiring more stuff. Even President Bush, following the... View Details
Keywords: by John Quelch
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Celebrated for both her outré style and musical prowess, the recording artist known as Lady Gaga is not only one of the world's biggest pop stars, but also one of the most recognized brands. She's garnered five Grammys, holds two spots in... View Details
- 11 Jun 2018
- Research & Ideas
Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas
Kikovic Each year, the small northeast Texas town of Marshall pulls out all of the stops for its annual Wonderland of Lights festival. And for years, South Korean electronics company Samsung also worked hard to make it special. The festival started with the Samsung... View Details
- 16 Jan 2006
- Research & Ideas
Adam Smith, Behavioral Economist?
Economic Perspectives, the authors find that Smith's insights from 1759 can contribute to modern thinking on everything from our fascination with celebrity to the theory of loss aversion. In fact, says Ashraf, Moral Sentiments presages... View Details
Keywords: by Ann Cullen