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- All HBS Web
(224)
- News (54)
- Research (127)
- Multimedia (1)
- Faculty Publications (55)
- 27 Jul 2015
- Research & Ideas
The ‘Promotion’ That Makes You Feel Bad
that there's actually a cost of privilege," Neeley says. "People often think that they need to cater only to those who they perceive are on the losing end of something that is spurred by an organizational change. This study shows that in... View Details
Keywords: by Roberta Holland
- 01 Mar 2008
- News
Where Have All the Leaders Gone?
skill of microtargeting — identifying small, intense subgroups and communicating with them about their individual needs and wants — has never been more critical in marketing or in political campaigns. The one-size-fits-all approach to the world is dead.” In politics,... View Details
Keywords: Government
- 01 Sep 2003
- News
Globalization Revisited
they typically enter foreign markets late, only after thorough exploitation of the domestic U.S. market. By contrast, European firms tend to venture abroad earlier, into developing markets. The Europeans often export a retail format that adds value by View Details
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
industrial complex that limits healthy competition in order to promote its continued growth and caters to the power and profit-driven demands of its best customers instead of the broader public interest. During the 2016 election cycle,... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- Web
Power and Influence - Course Catalog
targets," so as to tailor our approach accordingly. What motivates people to respond to influence attempts? How can you cater your influence approach to the different needs and preferences of those around you? How can you recognize when... View Details
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
spending more money to hire a firm like Merrill Lynch that has people actively managing their stock portfolios. “Neither one of these approaches is better or worse than the other,” Quelch said. “They cater to two different types of... View Details
- 16 Feb 2021
- Blog Post
The Rise of The Sixes: Interview with CEO and Founder Franci Girard
cater to tall women and make them the center of the shopping experience. Impressed, the team then gave Girard a choice - she could come work with them directly or they would support her in launching The Sixes. Girard was all in as founder... View Details
- 01 Apr 1999
- News
A Vibrant Brand
rock scene, and last summer's launch of Blaze, a monthly that covers hip hop and caters to 12-to 24-year-olds, Vibe/Spin Ventures now reaches 1.5 million readers. Martha as Mentor As important as circulation figures are, Clinkscales... View Details
Keywords: Susan Young
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
eyeballs," says Zhu, an assistant professor at Harvard Business School. "Content providers are serving advertisers rather than the audience, and consumers with niche preferences will be out of luck because the content they're seeking only View Details
- 01 Sep 2003
- News
Andrea Silbert
Harvard College freshman when she got a job working for the catering arm of Harvard Student Agencies. “I absolutely loved it,” she recalls. “It was a fantastic experience that helped me realize how much I enjoy working hard.” By her... View Details
- 19 Jun 2012
- First Look
First Look: June 19
the acquisition of U.S. Oncology, an integrated cancer care company, whose expertise it could leverage in offerings catered to other physician specialties. With a vast portfolio of products and services serving a wide spectrum of health... View Details
Keywords: Sean Silverthorne
- 01 Oct 2002
- News
What's Cookin'
in part, perhaps, to its tough, unglamorous realities. “Anyone who does a good job in the food industry and makes money works really, really hard,” says Keith Garner, owner of Pasta Cuisine, a restaurant and catering business in Oakland,... View Details
Keywords: Hanna, Julia
- 14 Mar 2011
- Research & Ideas
Water, Electricity, and Transportation: Preparing for the Population Boom
funding for start-ups that cater to greener cities. "The need is huge, the demand is huge, and you have to partner." Transportation—making Public Transportation Worth Our While The transportation panel kicked off with a... View Details
Keywords: by Carmen Nobel
- 01 Jun 2004
- News
Luxe Redux
explains. “Any brand has the evergreen challenge,” says Vicki P. Haupt (MBA 1979), a senior advisor at Steuben Glass in New York who operates her own consultancy. “It’s a great art to define what relevancy means for your brand while keeping its heritage alive. It’s a... View Details
- 31 Oct 2017
- First Look
New Research and Ideas, October 31, 2017
"specializing" in misconduct and catering to unsophisticated consumers, while others use their clean reputation to attract sophisticated consumers. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53404 October 5, 2017 New... View Details
Keywords: by Sean Silverthorne
- 15 Jun 2021
- News
The Path out of Polarization
time, catering to the extremeness of the conversation. Paul Krugman is an example of that. My thoughts these days are about how we can leverage the moderates much more than before. In the old days, when the disagreements were about... View Details
- Web
2.3.1 Drug & Alcohol Policy | MBA
and served by Restaurant Associates (login required) . Additionally: Donated alcohol is not permitted. In accordance with the HBS liquor license, hard liquor may not be served or present at on-campus events. Alcohol is not permitted in classrooms or classroom... View Details
- 20 Jan 2015
- First Look
First Look: January 20
over the first thirty-four years of the FASB (1973-2006). We examine the influence of auditors' lobbying incentives arising from three basic factors: managing expected litigation and regulatory costs; catering to clients' preferences for... View Details
Keywords: Sean Silverthorne
- 30 Aug 2011
- First Look
First Look: August 30
311-118 Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an... View Details
Keywords: Sean Silverthorne
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
catering pretty heavily toward the millennials. And millennials may not be that interested in what you are selling in a store, because their viewpoints are so different. For example, they are probably a lot more frugal. We don't know... View Details