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Show Results For
- All HBS Web
(1,773)
- People (1)
- News (342)
- Research (1,100)
- Events (9)
- Multimedia (11)
- Faculty Publications (594)
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- 2021
- Working Paper
First Law of Motion: Influencer Video Advertising on TikTok
By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details
Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021.
- June–July 2019
- Article
A Methodology for Operationalizing Enterprise IT Architecture and Evaluating Its Modifiability
By: Robert Lagerström, Alan MacCormack, David Dreyfus and Carliss Y. Baldwin
Recent contributions to information systems theory suggest that the primary role of a firm’s information technology (IT) architecture is to facilitate, and therefore ensure the continued alignment of a firm’s IT investments with a constantly changing business... View Details
Keywords: Enterprise Architecture; Modularity; Information Systems; Modifiability; Design Structure Matrix
Lagerström, Robert, Alan MacCormack, David Dreyfus, and Carliss Y. Baldwin. "A Methodology for Operationalizing Enterprise IT Architecture and Evaluating Its Modifiability." Complex Systems Informatics and Modeling Quarterly 19 (June–July 2019): 75–98.
- December 2020
- Supplement
VIA Science (B)
By: Juan Alcácer, Rembrand Koning, Annelena Lobb and Kerry Herman
Via (a) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement Via (b) reveals the... View Details
Keywords: Data Analytics; Machine Learning; Artificial Intelligence; Strategy; Business Startups; AI and Machine Learning; Telecommunications Industry; Utilities Industry; United States; Japan
Alcácer, Juan, Rembrand Koning, Annelena Lobb, and Kerry Herman. "VIA Science (B)." Harvard Business School Supplement 721-368, December 2020.
- February 2014 (Revised June 2015)
- Case
Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society
By: Christopher Marquis, Zoe Yang and Juelin Yin
As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant... View Details
Keywords: China; Globalization; Entertainment; TV; Media; Television Entertainment; Media and Broadcasting Industry; China
Marquis, Christopher, Zoe Yang, and Juelin Yin. "Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society." Harvard Business School Case 414-056, February 2014. (Revised June 2015.)
- 2014
- Chapter
Better Timing of Cyber Conflict
By: Elisabeth Paulson and Christopher Griffin
In this paper, we construct a model of cyber-weapon deployment and attempt to determine an optimal deployment time for cyberweapons using this model. We compare and contrast our approach to that in Axelrod and Iliev (R. Axelrod and R. Iliev. Timing of cyber conflict.... View Details
Paulson, Elisabeth, and Christopher Griffin. "Better Timing of Cyber Conflict." In Proceedings of the Third ASE International Conference on Cyber Security. Los Angeles, CA: Academy of Science and Engineering, 2014.
- March 2020 (Revised October 2020)
- Case
Board Director Dilemmas—Digging into Detail
By: David G. Fubini, Suraj Srinivasan and Amram Migdal
This case explores a new board director who asks a detailed question about a footnote in the lengthy board packet distributed to directors by management. The case allows for discussion about the amount of information and level of detail provided by management, the... View Details
Fubini, David G., Suraj Srinivasan, and Amram Migdal. "Board Director Dilemmas—Digging into Detail." Harvard Business School Case 120-100, March 2020. (Revised October 2020.)
- December 2009
- Article
Estimation and Empirical Properties of a Firm-Year Measure of Accounting Conservatism
By: Mozaffar N. Khan and Ross L. Watts
We estimate a firm-year measure of accounting conservatism, examine its empirical properties as a metric, and illustrate applications by testing new hypotheses that shed further light on the nature and effects of conservatism. The results are consistent with the... View Details
Khan, Mozaffar N., and Ross L. Watts. "Estimation and Empirical Properties of a Firm-Year Measure of Accounting Conservatism." Journal of Accounting & Economics 48, nos. 2-3 (December 2009): 132–150.
- December 2005 (Revised February 2019)
- Case
Brighter Smiles for the Masses--Colgate vs. P&G
By: Felix Oberholzer-Gee, Dennis Yao and Filipa Azevedo Jorge
In 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main... View Details
Keywords: Competitive Advantage; Competitive Strategy; Advertising; Product Launch; Patents; Price; Performance Effectiveness; Consumer Products Industry
Oberholzer-Gee, Felix, Dennis Yao, and Filipa Azevedo Jorge. "Brighter Smiles for the Masses--Colgate vs. P&G." Harvard Business School Case 706-435, December 2005. (Revised February 2019.)
- July 1989
- Background Note
What Is Marketing?
An introductory note for MBA students on the nature of marketing and topics encountered in its study. Defines the topic then breaks marketing into two major conceptual pieces--the tools, tasks and variables of the marketer, and the marketing process. In the tools... View Details
Keywords: Marketing
Bonoma, Thomas V., and Thomas J. Kosnik. "What Is Marketing?" Harvard Business School Background Note 590-007, July 1989.
- Research Summary
Sustaining innovation in mature organizations
A theoretical investigation of how mature organizations can prevent exploitation (refinement of existing capabilities) from driving out exploration (development of new capabilities). We propose that perturbations create opportunity for organizations to learn. To... View Details
- 2014
- Working Paper
The Decoupling Effect of Digital Disruptors
By: Thales S. Teixeira and Peter Jamieson
While the Internet's first wave of disruption was marked by the unbundling of digital content, the second wave, decoupling, promises to generate more casualties in an even broader array of industries. Digital start-ups are disrupting traditional businesses by inserting... View Details
Teixeira, Thales S., and Peter Jamieson. "The Decoupling Effect of Digital Disruptors." Harvard Business School Working Paper, No. 15-031, October 2014.
- August 2022 (Revised March 2023)
- Case
Pricing at Netflix: The Sequel
By: Elie Ofek and Amy Klopfenstein
This case continues the themes discussed in "Pricing at Netflix" (Case 521-004). Following the conclusion of the original case, Netflix developed new, high-profile original content, added millions of subscribers, and introduced another price increase in January 2022.... View Details
Keywords: Marketing; Advertising; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Internet and the Web; Customers; Customer Satisfaction; Entertainment and Recreation Industry; Advertising Industry; North and Central America; United States
Ofek, Elie, and Amy Klopfenstein. "Pricing at Netflix: The Sequel." Harvard Business School Case 523-015, August 2022. (Revised March 2023.)
- August 2005 (Revised August 2006)
- Case
PalmSource 2005
By: David B. Yoffie and Barbara Mack
PalmSource is facing stiff competition from handheld, wireless handheld, and smart phone vendors in 2005. In addition, changes in leadership and corporate structure have altered its relationship with its leading customer--PalmOne. Although Palm renews its license with... View Details
Keywords: Competition; Innovation Strategy; Alliances; Software; Market Participation; Wireless Technology; Trends; Working Conditions; Change Management; Information Technology Industry; United States
Yoffie, David B., and Barbara Mack. "PalmSource 2005." Harvard Business School Case 706-420, August 2005. (Revised August 2006.)
- April 1999
- Teaching Note
Dimensions of Technology Strategy: Managing Innovation: Overview Teaching Note for Module 5
By: Clayton M. Christensen
Provides instructors with an overview teaching note for the technology strategy module of the course. The cases in the module give students insights about several issues in technology strategy. These include: 1) Whether to be a technological leader or follower; 2)... View Details
- September 2023
- Background Note
Amager Bakke: Municipal Waste to Energy
By: Willy Shih, Michael W. Toffel and Kelsey Carter
This background note describes the Amager Bakke waste-to-energy (WtE) plant in Copenhagen, which merges traditional waste incineration with a combined heat and power (CHP) plant and air pollution control (scrubbing) technology, and had plans to add carbon dioxide (CO2)... View Details
Keywords: Decarbonization; Innovation; Innovation Focused Strategy; Environmental Operations; Circular; Waste Heat Recovery; Waste Management; Carbon Regulation; Buildings and Facilities; Energy Generation; Environmental Sustainability; Pollution; Climate Change; Wastes and Waste Processing; Innovation Leadership; Innovation Strategy; Energy Industry; Denmark; Netherlands; Europe; European Union
Shih, Willy, Michael W. Toffel, and Kelsey Carter. "Amager Bakke: Municipal Waste to Energy." Harvard Business School Background Note 624-040, September 2023.
- December 2020
- Case
VIA Science (A)
By: Juan Alcácer, Rembrand Koning, Annelena Lobb and Kerry Herman
Via (a) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement Via (b) reveals the... View Details
Keywords: Data Analytics; Machine Learning; Artificial Intelligence; Strategy; Business Startups; Markets; AI and Machine Learning; Telecommunications Industry; Utilities Industry; United States; Japan
Alcácer, Juan, Rembrand Koning, Annelena Lobb, and Kerry Herman. "VIA Science (A)." Harvard Business School Case 721-367, December 2020.
- October 2000
- Case
CDNow (A)
By: Stephen P. Bradley, Christina Akers and Howard Reitz
With CDnow's acquisition of N2K's Music Boulevard web site, this case deals with capturing value in the music industry with online sales. CDnow has the advantage of being one of the exclusive music online retailers on AOL but faces fierce competition from Amazon.com.... View Details
Keywords: Marketing Strategy; Distribution Channels; Competition; Competitive Strategy; Value Creation
Bradley, Stephen P., Christina Akers, and Howard Reitz. "CDNow (A)." Harvard Business School Case 701-046, October 2000.
- January 2009 (Revised March 2010)
- Case
LeBron James
By: Anita Elberse and Jeff McCall
In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his agent and established his own firm, LRMR, to handle all aspects of his business ventures and marketing activities and named his childhood friend Maverick... View Details
Keywords: Talent and Talent Management; Compensation and Benefits; Brands and Branding; Marketing Strategy; Sports; Sports Industry
Elberse, Anita, and Jeff McCall. "LeBron James." Harvard Business School Case 509-050, January 2009. (Revised March 2010.)
- 2020
- Working Paper
Should Firms Move Talent from the Geographic Periphery to Hubs? A Strategic Human Capital Perspective
By: Prithwiraj Choudhury, Victoria Sevcenko and Tarun Khanna
A longstanding literature holds that firms should hire and move talent from the geographic periphery to hubs as a means to create value from human capital. They do so, however, at the risk of losing the worker to rivals located in the same geographic hub,... View Details
Keywords: Geographic Location; Selection and Staffing; Employment; Residency; Technology Industry; India
Choudhury, Prithwiraj, Victoria Sevcenko, and Tarun Khanna. "Should Firms Move Talent from the Geographic Periphery to Hubs? A Strategic Human Capital Perspective." Harvard Business School Working Paper, No. 14-080, February 2014. (Revised August 2020.)
- September 2017
- Article
It Doesn't Hurt to Ask: Question-asking Increases Liking
By: K. Huang, M. Yeomans, A.W. Brooks, J. Minson and F. Gino
Conversation is a fundamental human experience, one that is necessary to pursue intrapersonal and interpersonal goals across myriad contexts, relationships, and modes of communication. In the current research, we isolate the role of an understudied conversational... View Details
Keywords: Question-asking; Liking; Responsiveness; Conversation; Natural Language Processing; Interpersonal Communication; Behavior
Huang, K., M. Yeomans, A.W. Brooks, J. Minson, and F. Gino. "It Doesn't Hurt to Ask: Question-asking Increases Liking." Journal of Personality and Social Psychology 113, no. 3 (September 2017): 430–452.