Campaign Finance - Publications - Faculty & Research

22 Aug 2012
Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

Fans of the television show Mad Men are well acquainted with the mystique of the advertising business, circa 1960s, where relationships were consummated over martinis and campaigns fashioned through the wizardry of creative director Don... View Details

Keywords: by Michael Blanding; Advertising

11 Nov 2013
Research & Ideas

A Smarter Way to Reduce Customer Defections

estimated likelihood that they will flee and then offering incentives to a core group of customers at the top of the churn ranking. Gupta says these traditional methods are flawed. The two steps are not set up to maximize bottom-line profit of the retention View Details

Keywords: by Dina Gerdeman; Retail; Service

01 Dec 2014
News

Making Big Data Fashionable

styles are resonating with consumers. By monitoring data such as social media chatter, shared images, and Google searches, Trendalytics can identify specific trends that a brand can then use to guide everything from the product mix to regional View Details

Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

15 Feb 2016
Research & Ideas

Want Your Employees to Plan Better for Retirement? Don't Do This

If organizations want to help their employees keep up with the Joneses, turns out it’s better to keep the Joneses out of sight. So suggests an article in the Journal of Finance by Harvard Business School assistant professor John Beshears.... View Details

Keywords: Re: John Beshears; Financial Services

19 Jul 2011
News

Brightening the Future

Ayala: With solar lantern in hand, kicking off a campaign to light the rural Philippines. Photo courtesy Jim Ayala After a successful corporate career that included two decades as a senior partner at McKinsey & Company and, most recently,... View Details

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

15 Aug 2017
Blog Post

Where Work Meets Passion: A Summer In Community Development

fundraising efforts which will eventually become a capital campaign to close the financing gap for the development. The mixed-use project will include retail, office, educational and community kitchen space.... View Details

Keywords: Nonprofit / Government

09 Apr 2008
Research & Ideas

The Matchmaker of the Modern Economy

unwavering belief in human potential. After the war, the stage was set for an explosion of innovation, and Doriot was in a perfect position to light the fuse. As a professor of a leading business school and a director of dozens of companies, Doriot had become an expert... View Details

Keywords: by Spencer E. Ante

11 Apr 2000
Research & Ideas

Financial Services 24/7

Business Administration. "There are many challenges for firms in figuring out how to position themselves," notes Crane, who has taught finance and banking at HBS for many years. As consumers get more accustomed to using their computers to... View Details

Keywords: by Susan Young

30 Apr 2019
News

Leading Schools That Change Lives

strengthening diversity at Salesianum, where tuition is close to $16,000 annually, were top priorities. “From its earliest days, the school’s leaders reached out to educate children of immigrants who couldn’t afford tuition,” he notes. “With a lot of kids in our area... View Details

Keywords: Deborah Blagg; Educational Support Services; Educational Services

24 Jul 2012
First Look

First Look: July 24

PublicationsThe Need for Sector-Specific Materiality and Sustainability Reporting Standards Authors:Robert G. Eccles, Jr., Michael P. Krzus, Jean Rogers, and George Serafeim Publication:Journal of Applied Corporate Finance (forthcoming)... View Details

Keywords: Sean Silverthorne

Web

Buy Now, Pay Later: Research Links - Secondary Resources

W.A. Edwards, 1892). Full text available as a networked resource. Davis, Malcolm W. The Loan Shark Campaign (New York: Divison of Remedial Loans, Russell Sage Foundation, 1914). Fitzgerald, Thomas J., and Richard Theodore Ely. Mortgages... View Details

01 Jun 2017
News

Inbox: From Das’s Desk

the Entrepreneurial Finance course with Bill in Fall 2008, I know he is a wonderful and generous colleague, too. Bill graciously agreed to mentor me in this new role—a comforting thought and the reason why I said yes to Nitin. I have been... View Details

Keywords: Das Narayandas

16 Nov 2017
News

The Business of Social Justice

change,” says Brooks. “Rosa Parks’ civil disobedience didn’t just happen because she wanted to sit down one day; and gay marriage didn’t become legal in one day. These kinds of changes have decades of investment behind them.” The Schott Foundation’s current View Details

Keywords: Jennifer Myers

03 Dec 2008
What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

"... we need a carefully crafted, long term 'Social Engineering' campaign to transform the common mindset of people to foster a culture of thrift and prudence...." Others favored and suggested nudges. Peter Ubel argued that... View Details

Keywords: by Jim Heskett

October 2021 (Revised March 2022)
Supplement

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli and Fabrizio Fantini

PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details

Citation

Purchase

23 Jun 2016
Op-Ed

Brexit: Should Britain Stay or Go?

anticipated challenge in a forthcoming election by the United Kingdom independence Party, has had an even worse outcome. The campaign to Leave descended, as might have been predicted, primarily into a populist View Details

Keywords: by Geoffrey G. Jones & Dante Roscini

Web

IFC India 2025: Decarbonizing Rice Paddy Farming - Pioneering Sustainability in Indian Agriculture - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business... View Details

21 May 2008
Research & Ideas

Going Negative in Political Advertising

withstand the barrage. And, with no prospect of another debate to score points, and with Obama trying to stay positive and clinging to the moral high ground by staying positive, the underdog Clinton campaign will remain relentless in its... View Details

Keywords: by John Quelch

01 Mar 2016
News

Feedback

bring much-needed accountability into the system? —Jim Mills (MBA 1986) Tim Draper’s investment in the school voucher campaign was not for naught. It caused the legislature to panic and pass a surprisingly progressive charter school law... View Details

01 Jun 2009
News

Inside the Partnership

savvy and organizational skills to the man Wall Street loved to hate, President Franklin D. Roosevelt, as detailed in this excerpt from the chapter “The Long Road Back.” Having tasted politics in 1932 by working for Franklin D. Roosevelt as a member of the Democratic... View Details

Keywords: Garry Emmons

Publications