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Article

Divided We Lead: CEO Activism Has Entered the Mainstream

By: Aaron K. Chatterji and Michael W. Toffel

Leaders in all sectors, from business to sports to education, are increasingly wading into controversial political and social issues. Based on interviews with leaders who have made activism part of their core activities, we found that they feel compelled to address... View Details

Keywords: Leadership; Values and Beliefs; Social Issues; Communication Strategy

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January 2023 (Revised January 2024)
Case

Digital Transformation at Tata Steel

By: Krishna Palepu, Das Narayandas, Radhika Kak and Rachna Tahilyani

T.V. Narendran, CEO of Tata Steel, India’s oldest steel manufacturing firm, had taken concrete business and cultural transformation steps to future-ready the firm since taking over in 2013. He had deleveraged and instilled financial discipline, acquired new businesses,... View Details

Keywords: Digital Transformation; Digital Strategy; Change Management; Growth and Development Strategy; E-commerce; Steel Industry; Asia; India

July 2011 (Revised April 2012)
Case

The Clorox Company: Leveraging Green for Growth

By: Elie Ofek and Lauren Barley

The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011.... View Details

Keywords: Decision Making; Managerial Roles; Brands and Branding; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Sales; Opportunities; Corporate Strategy; Environmental Sustainability; Chemical Industry; Food and Beverage Industry

2011
Book

Managing Knowledge Assets, Creativity and Innovation

By: Dorothy A. Leonard

This book pulls together for the first time works on knowledge and innovation, including the implementation of new processes and products, written by Dorothy A. Leonard over more than two decades. It consists of articles from journals in diverse fields (e.g. the... View Details

Keywords: Knowledge Management; Innovation and Invention

December 2016
Background Note

Reaching Beyond Your Organization: Empowering Innovation

By: William R. Kerr

Forward-thinking established companies utilize new routes for external innovation with start-ups and crowds. The reading reviews strategic partnerships, strategic investments, strategic acquisitions, and crowd-based collaborations. Case examples include Google, SK... View Details

Keywords: Innovation; Corporate Innovation; Collaboration; Partnerships; Innovation and Invention; Collaborative Innovation and Invention; Innovation Strategy

Article

How Local Context Shapes Digital Business Abroad

By: William R. Kerr

This article identifies how digital businesses need to be adapted to the local environment in which they are being applied. Core ideas include the development of strong barriers to entry, the types of network effects encountered, and the localization of business... View Details

Keywords: Business Model; Information Technology; Geographic Location; Market Entry and Exit; Adaptation; Entrepreneurship; Network Effects

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October 1997 (Revised April 2002)
Case

Planned Parenthood Federation of America (A)

By: V. Kasturi Rangan and Elaine V. Backman

Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new... View Details

Keywords: Nonprofit Organizations; Health Care and Treatment; Health Industry; United States

18 Sep 2007
Panel Discussion

The Competitive Challenge For America in the 21st Century

By: Michael E. Porter

Sponsored by the U.S. Department of Commerce, The National Summit on American Competitiveness convened leaders of business, government, academia and the research community to address the core components of U.S. competitiveness. Michael Porter participated on the panel... View Details

Keywords: Economics; United States

Teaching Interest

Strategy Execution

By: Dennis Campbell

This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:

1.... View Details

October 2021 (Revised May 2023)
Case

Engine No.1: An Impact Investing Firm Engages with ExxonMobil

By: Mark Kramer, Shawn Cole, Vikram S. Gandhi and T. Robert Zochowski

ExxonMobil, the world's fifth largest source of carbon emissions, remained committed to aggressively expanding its oil & gas business despite global warming. During the COVID pandemic this strategy resulted in massive losses as the price and demand for oil declined. ... View Details

Keywords: Carbon Emissions; Global Warming; Impact Investment Funds; Hedge Fund Activism; Leadership Development; Business Model; Renewable Energy; Resource Allocation; Decision Choices and Conditions; Governing and Advisory Boards

January 2017 (Revised December 2017)
Case

Merging American Airlines and US Airways (A)

By: David G. Fubini, David A. Garvin and Carin-Isabel Knoop

In February 2013, US Airways announced that it would merge with American Airlines to create the world’s largest airline. Doug Parker, the CEO of US Airways, would become CEO of the new American Airlines Group (AAL). The case describes a number of critical decisions... View Details

Keywords: Airlines; Merger; Takeover; Integration Strategy; Merger Integration; Mergers and Acquisitions; Decision Making; Governance; Management Teams; Operations; Organizational Culture; Air Transportation Industry; United States

March 1990 (Revised May 1993)
Case

Pennzoil Co.

Focuses on Pennzoil's motor oil business. Designed to address the business strategy issues of how a firm chooses its scope to create competitive advantage in its core business. "Scope" can be broadly defined to include vertical scope (forward and backward integration),... View Details

Keywords: Decision Choices and Conditions; Competitive Advantage; Consumer Products Industry; Energy Industry

September–October 2020
Article

Social-Impact Efforts That Create Real Value

By: George Serafeim

Until the mid-2010s few investors paid attention to environmental, social, and governance (ESG) data—information about companies’ carbon footprints, labor policies, board makeup, and so forth. Today the data is widely used by investors. How can organizations create... View Details

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January 2013
Case

Brannigan Foods: Strategic Marketing Planning

By: John A. Quelch and James T. Kindley

The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer... View Details

Keywords: United States; Consumer Marketing; Acquisitions; Forecasting; Quantitative Analysis; Risk Management; Decision Making; Budgeting; Supermarkets; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Retail Industry; Food and Beverage Industry

2018
Other Teaching and Training Material

Financial Accounting Reading: Shareholders' Equity

By: Suraj Srinivasan

Core Curriculum Readings in Financial Accounting cover the fundamental concepts in financial accounting. Many readings include videos and Interactive Illustrations to help students master complex concepts.
This is a standalone reading designed to introduce... View Details

Keywords: Shareholders' Equity; Accounting; Financial Statements

October 2005 (Revised September 2006)
Case

Museum of Fine Arts Boston

By: V. Kasturi Rangan and Marie Bell

One of Boston's main cultural attractions, the Museum of Fine Arts (MFA), has experienced a steady decline of its core audience over the last decade. The museum's executive director attempted to bridge the shortfall by staging new, innovative, special exhibitions,... View Details

Keywords: Product Marketing; Growth Management; Innovation Leadership; Capital; Financing and Loans; Service Operations; Consumer Behavior

2007
Chapter

Process Management, Technological Innovation, and Organizational Adaptation

By: Mary Benner and M. Tushman

The promise of process management practices is that as organizations focus on variance reduction and increased process control, they will drive both speed and organizational efficiency. However, this promise also accentuates the dark side of process management. These... View Details

Keywords: Competency and Skills; Innovation and Management; Technological Innovation; Management Practices and Processes; Business Processes; Organizational Change and Adaptation; Organizational Design

November 2012 (Revised August 2014)
Case

Cisco in 2012: Reorganizing for Efficiency and Flexibility

By: Ranjay Gulati, Alison Berkley Wagonfeld and Luciana Silvestri

In 2012, Cisco was under intense pressure to show results: growth in its core business was decelerating and a number of exploratory ventures and acquisitions had not proven as profitable as expected. CEO John Chambers vowed to restore the company's health in a way that... View Details

Keywords: Organizational Change and Adaptation; Restructuring; Adaptation; Performance Efficiency; Emerging Markets; Information Technology Industry

February 1993 (Revised June 1993)
Case

Bidwell Training Center, Inc. and Manchester Craftsmen's Guild: Preparation in Pittsburgh

By: James L. Heskett and Roger H. Hallowell

Bill Strickland, executive director of both Bidwell Training Center and Manchester Craftsmen's Guild, has built a highly successful training organization to enable underprivileged minorities in Pittsburgh to escape the cycle of poverty. His success has led to questions... View Details

Keywords: Training; Non-Governmental Organizations; Leadership; Society; Competency and Skills; Pittsburgh

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Teaching Interest

MBA Elective Curriculum: Investment Strategies

By: Malcolm P. Baker

This is a CORE course for students pursuing careers in finance. Thus, students interested in pursuing careers in mutual funds, hedge funds, pension funds, endowments, wealth management, financial consulting, marketing and client service, sales and trading,... View Details

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