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  • April 2021
  • Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details
Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
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Rayport, Jeffrey F., Max Mailman, and Sarah Ascherman. "Codecademy: Where to Next?" Harvard Business School Case 821-093, April 2021.
  • 09 Sep 2024
  • HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

It was a brief dalliance, just a few weeks in length, over text and video only. The end of the affair was nonetheless just the beginning for Stephen Easterbrook, the McDonald’s CEO who went from being hailed as the company’s “savior” by... View Details
Keywords: by Avery Forman; Food & Beverage
  • 05 Jan 2010
  • First Look

First Look: January 5

significant differences between industries with limited and high private equity activity. It is hard to find support for claims that economic activity in industries with private equity backing is more exposed to aggregate shocks. The... View Details
Keywords: Martha Lagace
  • 15 Dec 2009
  • First Look

First Look: Dec. 15, 2009

preferences of their peers—and assessed subsequent brain activity during an incidental processing task in which participants viewed popular, unpopular, and novel symbols. The medial prefrontal cortex (mPFC) differentiated between symbols... View Details
Keywords: Martha Lagace
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

firm and industry heterogeneity and quasi-exogenous meteorological and sport events. The evidence suggests that family CEOs value—or can pursue—leisure activities relatively more than professional CEOs.... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

50 employees) but was poised for significant growth. For founder and CEO Michael Lebowitz, the central challenge was to figure out whether and how the agency could retain its boutique culture while transcending its boutique size. The case... View Details
Keywords: Martha Lagace
  • 15 Mar 2016
  • First Look

March 15, 2016

confirm the influence of issue framing on public opinion and suggest that CEOs can sway public opinion, potentially to the same extent as prominent politicians. Moreover, Cook’s CEO View Details
  • 07 Oct 2011
  • Working Paper Summaries

What Environmental Ratings Miss

Keywords: by Auden Schendler & Michael Toffel
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • 26 Jun 2000
  • Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

information of this type that's actively used. "There are a lot of components on the Web today, but no one has really put this together in a compelling way." Moriarty also reckoned that another emerging frontier is online continuing... View Details
Keywords: by Martha Lagace; Health
  • 22 Nov 2023
  • Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

explains. The second would engage in “business problem-solving tasks using quantitative data, customer and company interviews, and a persuasive writing component.” The experiments represent typical activities for consultants; some... View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • March 2004
  • Case

L.L. Bean: A Search for Growth

By: Rajiv Lal, Walter J. Salmon and James Weber
In mid-2003, CEO Chris McCormick felt L.L. Bean was in a good position to begin to grow again. For nearly 90 years, the company sold clothing and gear for outdoor enthusiasts through its catalogs and a single retail store in Freeport, Maine. In the three decades prior... View Details
Keywords: Business History; Restructuring; Growth and Development Strategy; Cost Management; Sales; Performance Improvement; Diversification; Distribution Channels; Resignation and Termination; Retail Industry; Web Services Industry
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Lal, Rajiv, Walter J. Salmon, and James Weber. "L.L. Bean: A Search for Growth." Harvard Business School Case 504-080, March 2004.
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

products or services look beyond their self-interest and work to collectively build the institutional infrastructure, they—and society as a whole—are more likely to prosper. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54693 July–August 2018... View Details
Keywords: Dina Gerdeman
  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Beckham, but there are stars in all sorts of domains, in all sectors of business. You see this with CEOs who become public figures and are stars in and of themselves.” Business increasingly orbits these iconic talents, Elberse says. The... View Details
Keywords: by Avery Forman; Sports
  • April 2016
  • Supplement

Canadian Pacific's Bid for Norfolk Southern Spreadsheet Supplement

By: Benjamin C. Esty and Scott Mayfield
In December 2015, Canadian Pacific Railroad (CPR) has just made its third bid to acquire Norfolk Southern Corporation (NSC), one of the largest railroads in the United States. Having rejected the prior offers, NSC’s CEO James Squires and the NSC board must now value... View Details
Keywords: Capital Structure; Cash Flow; Cost of Capital; Financial Strategy; Investment Activism; Bids and Bidding; Negotiation Offer; Corporate Strategy; Rail Transportation; Mergers and Acquisitions; Transformation; United States; Canada
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Esty, Benjamin C., and Scott Mayfield. "Canadian Pacific's Bid for Norfolk Southern Spreadsheet Supplement." Harvard Business School Spreadsheet Supplement 216-712, April 2016.
  • 14 Dec 2021
  • Op-Ed

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

something you fix Consider Vince Forlenza’s experience, as former CEO of medical technology maker Becton Dickinson, in developing a more innovative culture to meet the changing competitive landscape. He recently told me, “The barrier that... View Details
Keywords: by Michael Beer
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

but this article shows it has never been true historically. Using longitudinal data on individual firms from the nineteenth century onwards, it reveals evidence of how entrepreneurs and firms with multinational activity faced by market... View Details
Keywords: Dina Gerdeman
  • January 2008
  • Article

Putting Leadership Back into Strategy

By: Cynthia A. Montgomery
In recent decades an infusion of economics has lent the study of strategy much needed theory and empirical evidence. Strategy consultants, armed with frameworks and techniques, have stepped forward to help managers analyze their industries and position their companies... View Details
Keywords: Leadership; Growth and Development Strategy; Managerial Roles; Mission and Purpose; Organizational Change and Adaptation; Creativity; Competitive Strategy; Competitive Advantage
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Montgomery, Cynthia A. "Putting Leadership Back into Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 54–60.
  • 17 Aug 2020
  • Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

now, where the virus is being contained and normal activities are resuming, with some modifications. In long-term disasters, rescue does not come, or comes long after expected. This is closer to the situation in the United States. We... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 12 Sep 2023
  • Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

The path to becoming the very best leader—or the very best anything, really—is to become “the greatest CEO in the world of yourself, incorporated,” says Harvard Business School professor Arthur Brooks. Understanding your emotions, and how... View Details
Keywords: by Avery Forman
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