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← Page 9 of 1,186 Results →
  • 04 Jul 2005
  • Research & Ideas

Should You Outsource Your Marketing?

outsourcing marketing, at least beyond advertising, seems relatively new. Can you discuss this concept and the potential benefits to businesses? Gail J. McGovern: The outsourcing of marketing activities is catching on; in fact, in a... View Details
Keywords: by Poping Lin
  • September 2008 (Revised October 2008)
  • Supplement

Shareholder Activists at Friendly Ice Cream (A2)

By: V.G. Narayanan, Fabrizio Ferri and James Weber
The A1 and A2 versions of the “Shareholder Activists at Friendly Ice Cream (A)” split the original A case into two parts. The A1 case ends as activists Sardar Biglari and Phil Cooley prepare to meet with CEO Don Smith at Friendly's headquarters in September 2006. The... View Details
Keywords: Investment Activism; Business and Shareholder Relations; Governing and Advisory Boards; Conflict and Resolution; Lawsuits and Litigation; Business or Company Management; Food and Beverage Industry; United States
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Narayanan, V.G., Fabrizio Ferri, and James Weber. "Shareholder Activists at Friendly Ice Cream (A2)." Harvard Business School Supplement 109-014, September 2008. (Revised October 2008.)
  • 2015
  • Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
  • 10 May 2012
  • Working Paper Summaries

The Flattened Firm—Not as Advertised

Keywords: by Julie Wulf

    Pietro Satriano

    Pietro Satriano is a Senior Lecturer at Harvard Business School.  He sits on the boards of CarMax, the largest omni-channel used car retailer in the U.S. and Metro, a large regional grocery retailer in Canada.  Pietro advises a number of food-tech startups and acts... View Details

    • 16 Nov 2021
    • Cold Call Podcast

    Can Mass General Brigham Diversify Its Community of Innovators?

    Keywords: Re: Katherine B. Coffman; Health
    • June 2005
    • Case

    Growth and Profitability at Fresenius

    By: Joel Podolny, Vincent Dessain, Monika Stachowiak and Anders Sjoman
    In March 2005, Mark Schneider, CEO of Fresenius, is considering the group's strategic and organizational future. The highly decentralized 7 billion euro German health care group is active in three different business units, with the largest, FMC AG, listed separately... View Details
    Keywords: Globalized Firms and Management; Diversification; Organizational Structure; Growth and Development Strategy; Health Industry; Germany
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    Podolny, Joel, Vincent Dessain, Monika Stachowiak, and Anders Sjoman. "Growth and Profitability at Fresenius." Harvard Business School Case 405-083, June 2005.
    • January 2009
    • Supplement

    KPMG (B): Risk and Reform

    By: Robert G. Eccles and Eliot Sherman
    Under the leadership of Tim Flynn, Chairman and CEO of KPMG, the firm made a number of changes in compensation, governance, and culture in order to address the underlying reasons for actions that occurred prior to him becoming CEO that led to the accounting giant... View Details
    Keywords: Communication Strategy; Ethics; Corporate Governance; Governance Compliance; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Compensation and Benefits; Employee Relationship Management; Organizational Change and Adaptation
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    Eccles, Robert G., and Eliot Sherman. "KPMG (B): Risk and Reform." Harvard Business School Supplement 409-075, January 2009.
    • 19 Feb 2019
    • First Look

    New Research and Ideas, February 19, 2019

    forthcoming Journal of Political Economy CEO Behavior and Firm Performance By: Bandiera, Oriana, Stephen Hansen, Andrea Prat, and Raffaella Sadun Abstract— We measure the behavior of 1,114 CEOs in six... View Details
    Keywords: Sean Silverthorne
    • October 2021 (Revised May 2023)
    • Case

    Project Maji: Pricing Water in Sub-Saharan Africa

    By: Elie Ofek, Marco Bertini, Dilyana Karadzhova Botha and Esel Çekin
    In July 2021, Sunil Lalvani, founder and CEO of Project Maji, a non-profit social enterprise headquartered in Dubai that had already provided sustainable, clean water solutions to 80,000 people living in rural communities across Ghana and Kenya, was facing an important... View Details
    Keywords: Water; Pricing; Nonprofit Organizations; Projects; Price; Decision Making; Social Enterprise; Growth and Development Strategy; Equity; Green Technology; Social and Collaborative Networks; Africa; Dubai
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    Ofek, Elie, Marco Bertini, Dilyana Karadzhova Botha, and Esel Çekin. "Project Maji: Pricing Water in Sub-Saharan Africa." Harvard Business School Case 522-043, October 2021. (Revised May 2023.)
    • February 1999 (Revised March 2000)
    • Case

    Beth Israel Deaconess Medical Center: Coordinating Patient Care

    External cost pressures are motivating the adoption of case management (CM) at Beth Israel Deaconess Medical Center (BIDMC), but several of the organization's key professional groups are working against it. President and CEO David Dolins must decide whether CM is... View Details
    Keywords: Organizational Change and Adaptation; Service Operations; Organizational Culture; Health Care and Treatment; Health Industry; Boston
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    Gittell, Jody H., Kristin Shu, and Julian Wimbush. "Beth Israel Deaconess Medical Center: Coordinating Patient Care." Harvard Business School Case 899-213, February 1999. (Revised March 2000.)
    • 23 Feb 2016
    • First Look

    February 23, 2016

    placement around this sales cutoff. Moreover, managers appear to exploit this by manipulating sales to be just over the cutoff in favorable industries. Further evidence suggests that managers then engage in activities to realize large,... View Details
    Keywords: Sean Silverthorne
    • April 2024 (Revised August 2024)
    • Case

    The Engine

    By: Joshua Lev Krieger, Jim Matheson, Fiona Murray and Nicholas Christman
    The Engine, a venture capital firm founded by MIT to fill a gap in the technology funding landscape by commercializing breakthrough science and technology. Led by managing partner and CEO Katie Rae, the Engine's unique approach involved an unusually longer fund life,... View Details
    Keywords: Growth and Development Strategy; Mission and Purpose; Venture Capital; Business Startups; Entrepreneurial Finance; Financial Services Industry
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    Krieger, Joshua Lev, Jim Matheson, Fiona Murray, and Nicholas Christman. "The Engine." Harvard Business School Case 824-147, April 2024. (Revised August 2024.)
    • May 2016 (Revised September 2017)
    • Case

    Canadian Pacific's Bid for Norfolk Southern

    By: Benjamin C. Esty and E. Scott Mayfield
    In December 2015, Canadian Pacific Railroad (CPR) has just made its third bid to acquire Norfolk Southern Corporation (NSC), one of the largest railroads in the United States. Having rejected the prior offers, NSC’s CEO James Squires and the NSC board must now value... View Details
    Keywords: Capital Structure; Cash Flow; Cost of Capital; Financial Strategy; Investment Activism; Bids and Bidding; Negotiation Offer; Corporate Strategy; Rail Transportation; Mergers and Acquisitions; Transformation; United States; Canada
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    Esty, Benjamin C., and E. Scott Mayfield. "Canadian Pacific's Bid for Norfolk Southern." Harvard Business School Case 216-057, May 2016. (Revised September 2017.)
    • 08 Jul 2014
    • First Look

    First Look: July 8

    http://people.hbs.edu/mluca/Papers%20on%20RIS/oDesk.pdf Activist Directors: Determinants and Consequences By: Gow, Ian D., Sa-Pyung Sean Shin, and Suraj Srinivasan Abstract—This paper examines the determinants and consequences of hedge fund View Details
    Keywords: Carmen Nobel
    • October 2015
    • Article

    How Smart, Connected Products Are Transforming Companies

    By: Michael E. Porter and James E. Heppelmann
    The evolution of products into intelligent, connected devices is revolutionizing business. In a November 2014 article, "How Smart, Connected Products Are Transforming Competition," Harvard Business School professor Michael Porter and PTC president and CEO James... View Details
    Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Structure; Operations; Business Strategy
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    Porter, Michael E., and James E. Heppelmann. "How Smart, Connected Products Are Transforming Companies." Harvard Business Review 93, no. 10 (October 2015): 97–114.
    • September 2003
    • Case

    Executive Compensation at Reckitt Benckiser plc

    By: V.G. Narayanan, Krishna G. Palepu and Lisa Brem
    Investors felt betrayed by the increasingly lucrative pay packages awarded to CEOs and other top executives at multinational companies. Yet, board members charged with adequately rewarding executives were forced to compete with rising packages of salaries and stock... View Details
    Keywords: Design; Stock Options; Investment Activism; Corporate Accountability; Compensation and Benefits; Employee Stock Ownership Plan; Management Teams; Business and Shareholder Relations; Consumer Products Industry; Netherlands; United States
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    Narayanan, V.G., Krishna G. Palepu, and Lisa Brem. "Executive Compensation at Reckitt Benckiser plc." Harvard Business School Case 104-006, September 2003.
    • September 2024
    • Case

    Leadership for Stretch Goals: Inspiring Employees to Achieve the Impossible at Charter Next Generation

    By: Ethan Rouen and Elisabeth Powell
    In 2023, Kathy Bolhous, CEO of Charter Next Generation (CNG), set out to achieve an ambitious "Moonshot"—increasing profits by $100 million within three years, purely through internal innovations and efficiency gains, without layoffs or new revenue streams. After years... View Details
    Keywords: Profit; Collaborative Innovation and Invention; Leadership; Growth Management; Mission and Purpose; Employee Ownership; Motivation and Incentives
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    Rouen, Ethan, and Elisabeth Powell. "Leadership for Stretch Goals: Inspiring Employees to Achieve the Impossible at Charter Next Generation." Harvard Business School Case 125-025, September 2024.
    • September 2024
    • Article

    Activist Directors: Determinants and Consequences

    By: Ian D. Gow, Sa-Pyung Sean Shin and Suraj Srinivasan
    This paper examines determinants and consequences of hedge fund activism, focusing on activist directors, i.e., directors appointed in response to activist demands. Using a sample of 3,259 activism events from 2004 to 2016, we identify 1,623 activist directors.... View Details
    Keywords: Governing and Advisory Boards; Investment Activism; Business and Shareholder Relations
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    Gow, Ian D., Sa-Pyung Sean Shin, and Suraj Srinivasan. "Activist Directors: Determinants and Consequences." Review of Accounting Studies 29, no. 3 (September 2024): 2578–2616.
    • January 2016
    • Case

    Open Innovation at Fujitsu (A)

    By: Amy C. Edmondson and Jean-François Harvey
    This case study examines the open innovation journey at Fujitsu, a global information and communication technology company. The case ends with the location decision between Tokyo, Japan, downtown San Francisco or Sunnyvale, California, regarding establishing a small... View Details
    Keywords: Open Innovation; Collaboration; Culture Change; Leadership; Japan; United States; Inter-organizational Relationships; Teaming; Maker Movement; Nascent Industries; Change Management; Leading Change; Organizational Culture; Emerging Markets; Collaborative Innovation and Invention; Information Technology Industry; Technology Industry; Sunnyvale; Tokyo; San Francisco
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    Edmondson, Amy C., and Jean-François Harvey. "Open Innovation at Fujitsu (A)." Harvard Business School Case 616-034, January 2016.
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