CEO (Creating Entrepreneurial Opportunities) - Publications - Faculty & Research - Harvard Business School

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February 2010 (Revised September 2011)
Case

Roche's Acquisition of Genentech

By: Carliss Y. Baldwin, Bo Becker and Vincent Marie Dessain

Franz Humer, CEO of the Roche Group, must decide whether to mount a hostile tender offer for the publicly-owned shares of Roche's biotechnology subsidiary, Genentech. The case provides opportunities to analyze Roche's strategy with respect to Genentech, the pros and... View Details

Keywords: Mergers and Acquisitions; Business Subsidiaries; Negotiation Offer; Organizational Culture; Corporate Strategy; Biotechnology Industry; Pharmaceutical Industry; Switzerland

April 2019 (Revised February 2020)
Case

Ripple: The Business of Crypto

By: David B. Yoffie and George Gonzalez

The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an... View Details

Keywords: Payment Systems; Cryptocurrency; Bitcoin; Blockchain; Fintech; Business Startups; Business Model; Disruption; Strategy; Banking Industry; Technology Industry

03 Feb 2018
Op-Ed

How to Heed BlackRock's Call for Corporate Social Responsibility

Larry Fink recently created a shockwave. As cofounder, chairman, and CEO of BlackRock, one of the world’s largest global asset management firms, in an open letter to CEOs he... View Details

Keywords: by Julie Battilana

August 1999
Case

Health Resources & Technology

Health Resources & Technology is an entrepreneurial company with aggressive growth goals. The company sells medical-consultation services to insurance carriers that then repackage the service with their health care policies. Founded by two Brigham & Women's Hospital... View Details

Keywords: Information Technology; Goals and Objectives; Competitive Strategy; Health Care and Treatment; Growth and Development Strategy; Health Industry

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February 2011
Case

Stanley Black & Decker, Inc.

By: William E. Fruhan

This case allows instructors to explore shareholder value creation and transfer opportunities in merger and acquisition transactions. It also invites an examination of corporate governance issues surrounding CEO compensation. This case is quite brief (a total of 4... View Details

Keywords: Mergers and Acquisitions; Corporate Governance; Executive Compensation; Business and Shareholder Relations; Value Creation

November 2010 (Revised July 2011)
Case

FreshTec: Revolutionizing Fresh Produce

By: Jose B. Alvarez and Ryan Johnson

Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging... View Details

Keywords: Decision Making; Disruptive Innovation; Leadership; Growth and Development Strategy; Product Launch; Supply Chain; Value Creation; Service Industry

December 2006 (Revised December 2008)
Case

Wireless Generation

Reflecting on an innovative joint venture that his company executed with a public school district in 2004, the CEO of Wireless Generation, a five-year-old, privately held educational technology company, is contemplating the company's product development strategy in... View Details

Keywords: Joint Ventures; Education; Government Legislation; Growth and Development Strategy; Product Development; Business and Government Relations; Education Industry

September 2010 (Revised February 2011)
Case

Red Lobster

By: David E. Bell and Jason Riis

Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift its target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over... View Details

Keywords: Advertising; Customer Satisfaction; Marketing Strategy; Consumer Behavior; Research; Segmentation; Food and Beverage Industry

September 2014
Case

Balanced Scorecard at Delta/Signal Corp.

By: V.G. Narayanan

This auto parts company has just ousted its longtime CEO and founder, and the new, professional CEO is badly in need of a coherent strategy, clear objectives and metrics, and initiatives that are aligned with the strategy and objectives. Will the balanced scorecard... View Details

Keywords: Balanced Scorecard; Business Strategy; Financial Reporting; Leading Change; Performance Evaluation; Growth and Development Strategy; Web Services Industry; Auto Industry

June 1999
Case

Zhulebeno Plaza, The

By: William J. Poorvu and Daniel J. Rudd

Cameron Sawyer, CEO of Sawyer & Co., seeks financing for a shopping center he is developing in Moscow. The case describes the opportunities and challenges of doing development in Russia. View Details

Keywords: Buildings and Facilities; Business Ventures; Entrepreneurship; Financing and Loans; Cross-Cultural and Cross-Border Issues; Real Estate Industry; Moscow; Russia

24 Aug 2021
Cold Call Podcast

Why Did Pet Concierge Startup Baroo Fail?

Keywords: Re: Thomas R. Eisenmann; Technology; Service

2009
Simulation

Finance Simulation: M&A in Wine Country: No. 3289.

By: Timothy A. Luehrman and W. Carl Kester

In this simulation, students play the role of CEO at one of three publicly-traded wine producers: Starshine, Bel Vino, or International Beverage. Each player evaluates merger and/or acquisition opportunities among the three companies and then determines reservation... View Details

Keywords: Mergers and Acquisitions; Negotiation; Valuation; Value Creation; Food and Beverage Industry; Agriculture and Agribusiness Industry

23 Mar 2010
First Look

First Look: March 23

individual will perceive entrepreneurial opportunities as well as increase his or her motivation to pursue those opportunities. We find that an individual is more likely to become an entrepreneur if his or... View Details

Keywords: Martha Lagace

June 2004 (Revised November 2005)
Case

PalmSource, Inc.

By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall

PalmSource CEO David Nagel had grand ambitions. In this newly spun-off company, he wanted to create the next leading software platform for hand-held devices. Explores the strategic challenges of building a platform business. View Details

Keywords: Digital Platforms; Applications and Software; Business Startups; Business Strategy; Information Technology Industry

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March 1997 (Revised January 1999)
Case

Cambridge Technology Partners: Corporate Venturing (August 1996)

By: Paul A. Gompers and Catherine M. Conneely

Concerns the decision of Jim Sims, president and CEO of Cambridge Technology Partners (CTP) to form a corporate venture capital subsidiary. CTP is a fast-growing information technology consulting firm that has been presented with many investment opportunities from... View Details

Keywords: Decisions; Venture Capital; Leadership; Information Technology; Investment; Opportunities; Customer Focus and Relationships; Business Startups; Business Subsidiaries; Information Technology Industry; Consulting Industry; Cambridge

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June 2018 (Revised June 2018)
Case

Facebook Confronts a Crisis of Trust

By: William W. George and Amram Migdal

The case, “Facebook Confronts a Crisis of Trust,” starts with the crisis Facebook founder and CEO Mark Zuckerberg is facing in March 2018 over Cambridge Analytica’s accessing data from 87 million Facebook accounts in order to influence the 2016 U.S. Presidential... View Details

May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

August 2020
Teaching Note

Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder

By: Rosabeth Moss Kanter and Joyce J. Kim

Teaching Note for Case No. 321-015. In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited... View Details

Keywords: Social Impact; Innovation; Television; Children; Media; Television Entertainment; Education; Innovation and Invention; Change Management; Leadership; Mission and Purpose; Organizational Culture; Education Industry; Media and Broadcasting Industry

14 Jul 2008
Research & Ideas

HBS Cases: Reforming New Orleans Schools After Katrina

modules: Understanding the Context, Tackling the People Problem, Focusing on Performance, Confronting Achievement and Opportunity Gaps, and Creating New Schools. Four questions run throughout the course: Why... View Details

Keywords: by Sarah Jane Gilbert; Education

June 2007 (Revised September 2021)
Case

Thomas J. Watson, IBM and Nazi Germany

By: Geoffrey Jones, Grace Ballor and Adrian Brown

Considers the strategy of U.S.-owned IBM, then a manufacturer of punch cards, in Nazi Germany before 1937. Opens with IBM CEO Thomas J. Watson meeting Adolf Hitler in his capacity as President of the International Chamber of Commerce. IBM had acquired a German company... View Details

Keywords: Business History; Values and Beliefs; Multinational Firms and Management; Corporate Social Responsibility and Impact; Investment; Business and Government Relations; Germany; United States

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