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- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
were multiple dimensions as I read the case. You mentioned it’s part of a new course. Explain a little bit your thought process about how this would help you achieve what you were trying to in the course. A: Sustainability is a very... View Details
- 06 Aug 2012
- Research & Ideas
Strategic Intelligence: Adapt or Die
our current strategy." Companies think strategic change is this huge process they have to go through. But if you regularly review what you are doing, then that keeps the tasks from getting bigger and bigger to the point where it gets... View Details
Keywords: by Michael Blanding
- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
leverage content from customers’ product reviews to identify their future needs. But here the human analysts are key players. They must review the selected content and formulate customer needs, because natural language processing... View Details
Keywords: by Kristen Senz
- 23 Jun 2003
- Research & Ideas
Building a Better Buyer-Seller Relationship
particular, is to understand patterns of investment and reward, and effectively manage the process that defines the dynamics of buyer-seller evolution, according to Narayandas. But how to do that? New research he shared with other... View Details
Keywords: by Martha Lagace
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
small number of large major accounts, some mid-sized ones (the previous focus of the field sales force), and often a bunch of little ones. And, accounts are complex collections of diffuse buying teams involving different customer... View Details
Keywords: by Benson Shapiro
- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
are processed through the same United States Bankruptcy Court system, and are overseen by the same pool of federal bankruptcy judges, who currently number about 350 only. The bankruptcy process also requires... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
surprisingly then, the day after the Super Bowl, the sales of antacids are higher by about 20 percent. Sixteen million people call in sick to work. The week leading up to the game there's a Super Bowl lift in categories like condiments, dips, View Details
- Research Summary
Overview
The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details
- 27 Aug 2012
- Research & Ideas
Employee-Suggestion Programs That Work
Bumping up against accepted theories in process improvement, a new research paper from Harvard Business School questions the value of prioritizing problems identified by frontline employees. Citing a hospital safety improvement program... View Details
Keywords: by Paul Guttry
- 26 Oct 2009
- Lessons from the Classroom
The New Deal: Negotiauctions
buying a home or car. The first Harvard faculty member to hold tenured appointments at both Harvard Business School and Harvard Law School, Subramanian is the faculty chair for the new HBS Executive Education course Managing Negotiators... View Details
Keywords: by Julia Hanna
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
be, an important component of competitive advantage for these firms. Q: How can companies translate this into sales strategies, tasks, and processes understood by their sales teams and the rest of the organization? A: This is the essence... View Details
- 08 Jun 2011
- Lessons from the Classroom
Twenty-first Century Skill: Trading Carbon Credits
Cap and trade has become an increasingly popular mechanism used by governments to induce green behavior among corporate polluters, with news emerging almost daily. Just recently New Jersey Governor Chris Christie withdrew his state from the Regional Greenhouse Gas... View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
link improvements in their daily processes to achievement of high-level strategic objectives. The Balanced Scorecard framework describes strategy with strategic objectives, measures, targets, and initiatives. (See Figure 2-1.) Strategic... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
customers willingly pay higher prices. The relevant readers are general managers responsible for a P&L, marketing and sales managers responsible for making product and selling decisions (including pricing), and people in operations who affect the value-delivery... View Details
- 24 Sep 2014
- Op-Ed
Stop Thinking of Climate Change as a Religious or Political Issue
our bets, or buying insurance, or educating ourselves about the risks so that we can make better-informed decisions in the future. We use these approaches because they work. And in dealing with climate change we would have more sensible... View Details
- 29 Feb 2000
- Research & Ideas
Whence IT Value?
they were unproductive and after which they started carrying their weight? That seems unlikely. Observers of this phenomenon have advanced three more-plausible explanations about the recent confluence of IT and productivity. The first is that the incredible recent... View Details
Keywords: by Andrew McAfee
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
partition the price in the hope that consumers will be fooled and overlook small fees altogether can only backfire. Previous work, in contrast, focused on the mistakes that people make when processing multiple prices for one transaction.... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
habits as well, such as a growing preference for sharing items rather than owning them, and encouraging "showrooming" where shoppers visit stores only to test products—then buy them more cheaply online. The user benefits from lower cost,... View Details
Keywords: by Michael Blanding
- 02 Feb 2004
- What Do You Think?
Leadership: A Matter of Sustaining or Eliminating Groupthink?
down to being an approachable leader." But "once a decision is made ... public criticism of that particular decision should be actively discouraged ... ." As Ina Ferber put it, "… it is important to avoid groupthink during a decision-making... View Details
Keywords: by James Heskett