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  • All HBS Web  (32,046)
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  • fall 1998
  • Article

The Pedagogy of Executive Education in Business Markets

By: V. K. Rangan, Das Narayandas and Gerald Zaltman
Keywords: Teaching; Higher Education; Markets; Business Ventures
Citation
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Rangan, V. K., Das Narayandas, and Gerald Zaltman. "The Pedagogy of Executive Education in Business Markets." Journal of Business-to-Business Marketing (fall 1998).
  • 24 May 2022

Top Business Schools Discuss: Trailblazing the Path to Business School

Darden School of Business to learn about their MBA programs and the experience of first generation & low income students in business school and beyond. The event will feature a moderated panel discussion with the opportunity View Details
  • August 1988 (Revised October 1988)
  • Background Note

Business Plan

Describes the various uses for a business plan and focuses on writing a business plan to attract financing for a new venture. View Details
Keywords: Business Plan; Business Startups; Borrowing and Debt; Venture Capital; Management
Citation
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Roberts, Michael J. "Business Plan." Harvard Business School Background Note 389-020, August 1988. (Revised October 1988.)
  • 04 Aug 2014
  • News

Market Basket Shows the Best and Worst of Family Business

  • 15 Jul 2025
  • News

Bringing Business Insights to Micro-entrepreneurs

dispenses tailored business advice, identifying sales trends, designing promotions, and suggesting growth strategies. It’s “a COO, CFO, CMO, and even a life coach,” says Grab cofounder and CEO Anthony Tan (MBA 2011). A WhatsApp AI... View Details
Keywords: April White
  • June 2015
  • Teaching Note

Marketing Exercise: Using Conjoint Analysis for Business Decisions

By: Elie Ofek and Olivier Toubia
Keywords: Marketing
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Ofek, Elie, and Olivier Toubia. "Marketing Exercise: Using Conjoint Analysis for Business Decisions." Harvard Business School Teaching Note 515-092, June 2015.
  • 2008
  • Blog

Harvard Business Online—Marketing Know:How: How to Control the Middle of the Market

By: John A. Quelch
Citation
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Quelch, John A. "How to Control the Middle of the Market." Harvard Business Online—Marketing Know:How (blog). March 10, 2008. https://hbr.org/2008/03/how-to-control-midfield.
  • 31 Jul 2015
  • Blog Post

Transitioning From the Military to Business School

Back in 2009 David Ulrey became a West Point graduate – five years later he made the move to Boston and joined the Class of 2016 at HBS. In the years before coming to business... View Details
  • 24 Oct 2011
  • News

Harvard Business School's Business and Environment Initiative to Host Conference in 2013

  • 2021
  • Working Paper

Spiritual Philanthropy in Emerging Markets

By: Valeria Giacomin and G. Jones
This working paper discusses the ethics and drivers of philanthropic foundations in emerging markets. A foundation organizes assets to invest in philanthropic initiatives. Previous scholarship has largely focused on developed countries, especially the United States,... View Details
Keywords: Foundations; Philanthropy; Business Leaders; Spirituality; Philanthropy and Charitable Giving; Emerging Markets; Ethics; Values and Beliefs
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Giacomin, Valeria, and G. Jones. "Spiritual Philanthropy in Emerging Markets." Harvard Business School Working Paper, No. 21-117, April 2021.
  • 1999
  • Chapter

Organizations and Markets at Harvard Business School, 1984-1996

By: George P. Baker, Michael C. Jensen, Carliss Y. Baldwin and Karen H. Wruck
Keywords: Higher Education; Markets; Organizations
Citation
SSRN
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Baker, George P., Michael C. Jensen, Carliss Y. Baldwin, and Karen H. Wruck. "Organizations and Markets at Harvard Business School, 1984-1996." In The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School, 1980-1995, edited by T. K. McCraw and J. L. Cruikshank. Boston: Harvard Business School Press, 1999.
  • 2009
  • Blog

Harvard Business Online—Marketing Know:How: How to Use Market Research in a Recession

By: John A. Quelch
Citation
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Quelch, John A. "How to Use Market Research in a Recession." Harvard Business Online—Marketing Know:How (blog). May 18, 2009. https://hbr.org/2009/05/how-to-use-market-research-in/.
  • 06 Aug 2018
  • News

Business Books to Watch in August

  • 21 Sep 2012
  • News

Hawks’ Pachulia getting down to business

  • 2008
  • Blog

Harvard Business Online—Marketing Know:How: How Marketing Helps Democracy

By: John A. Quelch
Citation
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Quelch, John A. "How Marketing Helps Democracy." Harvard Business Online—Marketing Know:How (blog). January 31, 2008. https://hbr.org/2008/01/how-marketing-helps-democracy-1.
  • 2013
  • Book

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

By: Anita Elberse
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details
Keywords: Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Risk and Uncertainty; Information Technology; Marketing Strategy; Music Entertainment; Success; Sports; Business Strategy; Film Entertainment; Television Entertainment; Music Industry; Fine Arts Industry; Entertainment and Recreation Industry; Publishing Industry
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Elberse, Anita. Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. New York: Henry Holt and Co., 2013.
  • 11 Oct 2011
  • News

Management Consultant to Minority Businesses

Keywords: Finance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 15 May 2023
  • News

From Scientist to Business Leader

tuberculosis. After several years working in the lab, Kim began to wonder if she was in the right role. Then COVID hit, and demand for the company’s products surged. “My CEO asked if I could step away from the bench into a View Details
  • 2011
  • Case

The Secrets to Managing Business Analytics Projects

By: Thomas H. Davenport, Stijn Viaene and Annabel Van den Bunder
Managers have used business analytics to inform their decision making for years. And while few companies would qualify as being what management innovation and strategy expert Thomas H. Davenport has dubbed "analytic competitors," more and more businesses are moving in... View Details
Keywords: Analytics; Business or Company Management; Information Management
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Davenport, Thomas H., Stijn Viaene, and Annabel Van den Bunder. "The Secrets to Managing Business Analytics Projects." 2011.
  • June 2015
  • Tutorial

Marketing Exercise: Using Conjoint Analysis for Business Decisions

By: E. Ofek and Olivier Toubia
Citation
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Ofek, E., and Olivier Toubia. Marketing Exercise: Using Conjoint Analysis for Business Decisions. Harvard Business School Tutorial 515-713, June 2015.
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