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  • August 1988 (Revised October 1988)
  • Background Note

Business Plan

Describes the various uses for a business plan and focuses on writing a business plan to attract financing for a new venture. View Details
Keywords: Business Plan; Business Startups; Borrowing and Debt; Venture Capital; Management
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Roberts, Michael J. "Business Plan." Harvard Business School Background Note 389-020, August 1988. (Revised October 1988.)
  • 2008
  • Blog

Harvard Business Online—Marketing Know:How: How to Control the Middle of the Market

By: John A. Quelch
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Quelch, John A. "How to Control the Middle of the Market." Harvard Business Online—Marketing Know:How (blog). March 10, 2008. https://hbr.org/2008/03/how-to-control-midfield.
  • 06 Aug 2018
  • News

Business Books to Watch in August

  • 2009
  • Blog

Harvard Business Online—Marketing Know:How: How Marketing Succeeded (But Still Fails To Impress)

By: John A. Quelch
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Quelch, John A. "How Marketing Succeeded (But Still Fails To Impress)." Harvard Business Online—Marketing Know:How (blog). February 3, 2009. https://hbr.org/2009/02/how-marketing-succeeded-but-st.
  • 1997
  • Working Paper

Corporate Strategies for Emerging Markets in Business Groups

By: Tarun Khanna and Krishna G. Palepu
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Khanna, Tarun, and Krishna G. Palepu. "Corporate Strategies for Emerging Markets in Business Groups." Harvard Business School Working Paper, No. 97-060, February 1997.
  • Article

Business Investment in Education in Emerging Markets Since the 1960s

By: Valeria Giacomin, Geoffrey Jones and Erica Salvaj
This article examines non-profit investments by business in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database, the study shows that more than three-quarters of such... View Details
Keywords: Economic History; Oral History; Education; Philanthropy and Charitable Giving; Business History; Emerging Markets; Reputation; Corporate Social Responsibility and Impact; Education Industry; Africa; Asia; Latin America; Middle East; India; Chile; Colombia; Sri Lanka; Kenya
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Giacomin, Valeria, Geoffrey Jones, and Erica Salvaj. "Business Investment in Education in Emerging Markets Since the 1960s." Business History 63, no. 7 (September 2021): 1113–1143.
  • 1999
  • Chapter

Organizations and Markets at Harvard Business School, 1984-1996

By: George P. Baker, Michael C. Jensen, Carliss Y. Baldwin and Karen H. Wruck
Keywords: Higher Education; Markets; Organizations
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Baker, George P., Michael C. Jensen, Carliss Y. Baldwin, and Karen H. Wruck. "Organizations and Markets at Harvard Business School, 1984-1996." In The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School, 1980-1995, edited by T. K. McCraw and J. L. Cruikshank. Boston: Harvard Business School Press, 1999.
  • 2008
  • Blog

Harvard Business Online—Marketing Know:How: How Marketing Helps Democracy

By: John A. Quelch
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Quelch, John A. "How Marketing Helps Democracy." Harvard Business Online—Marketing Know:How (blog). January 31, 2008. https://hbr.org/2008/01/how-marketing-helps-democracy-1.
  • 21 Sep 2012
  • News

Hawks’ Pachulia getting down to business

  • 04 Aug 2014
  • News

Market Basket Shows the Best and Worst of Family Business

  • 31 Jul 2015
  • Blog Post

Transitioning From the Military to Business School

Back in 2009 David Ulrey became a West Point graduate – five years later he made the move to Boston and joined the Class of 2016 at HBS. In the years before coming to business... View Details
  • 2009
  • Blog

Harvard Business Online—Marketing Know:How: How to Use Market Research in a Recession

By: John A. Quelch
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Quelch, John A. "How to Use Market Research in a Recession." Harvard Business Online—Marketing Know:How (blog). May 18, 2009. https://hbr.org/2009/05/how-to-use-market-research-in/.
  • September 2014
  • Case

Marquee: Reinventing the Business of Nightlife

By: Anita Elberse
Keywords: Marketing; Business Growth and Maturation; Distribution Channels; Product Marketing; Entertainment and Recreation Industry
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Elberse, Anita. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Multimedia/Video Case 515-702, September 2014.
  • July 2016 (Revised October 2016)
  • Case

Entrepreneurial Sales and Marketing Vignettes

By: Mark Roberge and Frank Cespedes
Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Early stage founders, sales leaders, and marketing executives often face one, and... View Details
Keywords: Entrepreneurial Marketing; Entrepreneurial Sales; Business Startups; Talent; Talent Management; Growth Management; Marketing Communications; Social Marketing; Salesforce Management; Pricing; Sales; Marketing
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Roberge, Mark, and Frank Cespedes. "Entrepreneurial Sales and Marketing Vignettes." Harvard Business School Case 817-010, July 2016. (Revised October 2016.)
  • 02 Oct 2017
  • News

Business Books to Watch in October

  • 24 May 2022

Top Business Schools Discuss: Trailblazing the Path to Business School

Darden School of Business to learn about their MBA programs and the experience of first generation & low income students in business school and beyond. The event will feature a moderated panel discussion with the opportunity View Details
  • 28 Apr 2015
  • News

How to Go From Being Busy to Being Productive

  • 28 Nov 2012
  • News

A Novel Approach to Business Books

  • 07 Dec 2018
  • Working Paper Summaries

Oral History and Writing the Business History of Emerging Markets

Keywords: by Geoffrey Jones and Rachael Comunale
  • 11 Oct 2011
  • News

Management Consultant to Minority Businesses

Keywords: Finance; Management, Scientific, and Technical Consulting Services; Professional Services
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