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November 1989 (Revised November 1999)
Case

Automatic Data Processing: The EFS Decision

By: Robert L. Simons and Hilary Weston

Illustrates how ADP's top management uses formal planning and control systems to establish strategic boundaries for its business units. Top management has developed a detailed list of strategic criteria that ADP managers use to evaluate products and business units, as... View Details

Keywords: Business Units; Strategic Planning; Management Systems; Accounting; Acquisition

August 2023
Case

Beamery: Using Skills and AI to Modernize HR

By: Boris Groysberg, Alexis Lefort, Susan Pinckney and Carolina Bartunek

Unicorn human relationships startup Beamery evaluates it's growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management industry View Details

September 2007 (Revised February 2010)
Case

Compass Box Whisky Company

Compass Box Whisky Company is facing a changing supply situation and is evaluating switching to a business model with high inventory and long lead times. The company must consider what the change will mean for operations, risk, and measuring profitability. View Details

Keywords: Financial Statements; Business Model; Profit; Product; Supply Chain; Organizational Change and Adaptation; Risk and Uncertainty

July 1999 (Revised January 2003)
Case

Harley-Davidson Motor Company: Enterprise Software Selection

Describes Harley-Davidson's decision process for defining and selecting an enterprise-wide procurement software package and the institutional changes introduced as part of this process. Tells the story of Harley-Davidson's approach in developing integrated business... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Groups and Teams; Software; Motorcycle Industry

2015
Other Teaching and Training Material

Innovating in Healthcare

By: Regina E. Herzlinger, Margo I. Seltzer and Kevin Schulman

With over 71,000 past enrollees, Innovating in Healthcare investigates the issues of health care spending, quality, and access that continue to plague America and global nations alike. With U.S. health care costs trending toward $4 trillion in 2020, the need to... View Details

Keywords: edX; Healthcare; Health Care and Treatment; Innovation and Invention; Business Model

February 1998 (Revised July 2003)
Case

ICEDELIGHTS

Three second-year students at the Harvard Business School decide to buy a company. The case focuses on their thoughts about an entrepreneurial career, their search process, and the evaluation of an Icedelights (an ice cream/cafe) franchise. This is a rewritten version... View Details

Keywords: Entrepreneurship; Franchise Ownership

Research Summary

Overview

By: Olivia S. Kim

My research examines how firms and households make financial decisions, with a focus on the role of the family. My work evaluates how financial regulations shape credit and consumption disparities within the household and the extent to which business owners' family... View Details

Keywords: Household Finance; Entrepreneurship; Corporate Finance; Financial Intermediation

2014
Article

Wall Street Research

By: Paul M. Healy

This article discusses a research program investigating the workings of both the sell and buy sides of financial analysis, tackles how the U.S. securities industry research adds value in financial markets, and evaluates the business model problems that the industry... View Details

Keywords: Financial Markets; Business Model; Research; Financial Services Industry; United States

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October 2008
Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska

Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details

Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation

August 1995 (Revised July 1997)
Case

Passion for Learning

Describes the challenges confronting a recent HBS graduate who has started a direct-mail toy company. The entrepreneur must evaluate industry conditions in both toys and direct mail, and determine whether he has developed a viable business concept. Presents detailed... View Details

Keywords: Entrepreneurship

January 2010 (Revised November 2017)
Background Note

GUIDES: Insight through Indicators

By: Matthew Weinzierl, Jonathan Schlefer and Ann Cullen

GUIDES is an easily remembered framework that can help the business leader and student to confidently and quickly identify, organize, and interpret a country's key economic indicators. Alternatively, it can help them to evaluate third-party analyses and to compare such... View Details

Keywords: Economy; Macroeconomics; Framework; Country; Analysis; Performance Evaluation

2016
Working Paper

Notes on Developing a Strategy and Designing a Company

By: Kevin J. Boudreau

The practice and teaching of business strategy today exist largely as a set of alternative views and frameworks not entirely connected to one another. These notes contribute an integrated sequence of steps for creating or evaluating a strategy and associated company... View Details

Keywords: Business Strategy

September 2019 (Revised June 2020)
Case

Othellonia: Growing a Mobile Game

By: Eva Ascarza, Tomomichi Amano and Sunil Gupta

In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization. View Details

Keywords: Targeting; Retention/churn; Freemium; Monetization; Customer Relationship Management; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Marketing; Customers; Marketing Strategy; Retention; Acquisition; Entertainment and Recreation Industry; Japan

January 2014
Case

Emirates Airline: Connecting the Unconnected

By: Juan Alcacer and John Clayton

Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. The case emphasizes how Emirates capitalized on its location—a small city–state strategically located to reach ¾ of the world... View Details

Keywords: Sustainable Competitive Advantage; Airlines; Multinational; Location Strategies; Geographic Location; Multinational Firms and Management; Air Transportation; Competitive Advantage; Business Strategy; Air Transportation Industry; Middle East; Dubai

October 2012 (Revised February 2014)
Teaching Note

Logoplaste: Global Growing Challenges (TN)

By: Juan Alcacer

The case follows Logoplaste in its transformation from a small player in the plastic container industry in Portugal to a mid-sized global firm with operations in 11 countries. The case summarizes Logoplaste's history, with an emphasis on the milestones of its global... View Details

Keywords: R＆D; Innovation; Competitive Advantage; Operations Strategy; Global Strategy; Competition; Operations; Strategy; Manufacturing Industry

October 1978 (Revised March 1987)
Background Note

Note on Market Definition and Segmentation

Outlines the problems involved in defining "markets" for purposes of 1) developing competitive strategies, 2) measuring market share, and 3) evaluating the extent of competition. The primary focus is on strategic planning--specifically, the questions of delimiting the... View Details

Keywords: Strategic Planning; Markets; Segmentation

March 1989 (Revised August 1994)
Case

Avon Products

Avon Products announced both a change in its business focus and a reduction of its dividend in June 1988. To offset the likely stock price effect of the dividend reduction, Avon announced at the same time an unusual exchange offer, under which it would take up to 25%... View Details

Keywords: Diversification; Capital Markets; Corporate Finance; Consumer Products Industry

31 Oct 2011
Research & Ideas

The Most Powerful Workplace Motivator

tell you that the world of business is not so different. “It really was all about the recognition of and comparison with their peers, and many of them were willing to pay for it.” "This is why MBA programs send out lists of average... View Details

Keywords: by Carmen Nobel

Article

The C-Suite Skills That Matter Most

By: Raffaella Sadun, Joseph B. Fuller, Stephen Hansen and PJ Neal

Landing a job as a CEO today is no longer all about industry expertise and financial savvy. What companies are really seeking are leaders with strong social skills. That’s what the authors discovered after analyzing nearly 7,000 job descriptions for C-suite roles.... View Details

Keywords: C-Suite; Skills; Skills Development; Social Skills; Management Skills; Interpersonal Communication; Talent and Talent Management

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November 1996
Case

Diamond Walnut Growers

By: Ray A. Goldberg and Mollie H. Carter

Diamond Walnut Growers is the largest walnut marketer in the world. As a grower-owned cooperative, it is under pressure to operate as efficiently as independent handlers. Diamond is evaluating its high-margin consumer branded business, which has experienced little to... View Details

Keywords: Plant-Based Agribusiness; Change Management; Marketing Strategy; Operations; Cooperative Ownership; Corporate Strategy; Agriculture and Agribusiness Industry

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