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- All HBS Web
(1,212)
- People (2)
- News (292)
- Research (731)
- Events (4)
- Multimedia (7)
- Faculty Publications (489)
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- April 1997
- Case
Peoria Engine Plant (A): (Abridged)
By: Robert S. Kaplan and Amy P. Hutton
Describes the cost control system used at an automobile engine plant for labor and overhead costs. The finance staff prepares daily, weekly, and monthly variance reports against budgets. Department supervisors, finance staff, and the plant manager discuss the use and... View Details
Keywords: Motivation and Incentives; Cost Management; Financial Reporting; Performance Improvement; Budgets and Budgeting; Auto Industry
Kaplan, Robert S., and Amy P. Hutton. "Peoria Engine Plant (A): (Abridged)." Harvard Business School Case 197-099, April 1997.
- March 1997 (Revised August 2017)
- Case
Compagnie du Froid, S.A.
By: Robert Simons and Antonio Dávila
The owner of an ice cream company must evaluate the performance of three regional businesses. To do the analysis, students must flex the budget by seasonal temperature; calculate revenue, volume, price, and efficiency variances; analyze the effects of transfer prices;... View Details
Keywords: Analysis; Investment Return; Performance Evaluation; Revenue; Budgets and Budgeting; Food and Beverage Industry; Europe; France; Spain; Italy
Simons, Robert, and Antonio Dávila. "Compagnie du Froid, S.A." Harvard Business School Case 197-085, March 1997. (Revised August 2017.)
- January 1994
- Background Note
Note on Financial Programming Over Long Horizons
By: Timothy A. Luehrman
Introduces students to financial programming as a way to incorporate concepts and tools from modern corporate finance theory into a framework for managing over long horizons. Particular attention is paid to corporate capital budgeting and investment processes. View Details
Luehrman, Timothy A. "Note on Financial Programming Over Long Horizons." Harvard Business School Background Note 294-087, January 1994.
- October 2001 (Revised May 2010)
- Case
Sarnia Corporation
By: Thomas R. Piper
A division manager must explain why his division failed to meet its budgeted profit performance as well as meet with members of his management team to discuss corrective action. View Details
Keywords: Budgets and Budgeting; Business Divisions; Profit; Management Teams; Managerial Roles; Failure; Performance; Strategy
Piper, Thomas R. "Sarnia Corporation." Harvard Business School Case 202-051, October 2001. (Revised May 2010.)
- January 1997 (Revised March 1998)
- Case
Oscar Mayer: Strategic Marketing Planning
By: John A. Quelch
The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details
Keywords: Decisions; Marketing Strategy; Product Launch; Product Development; Food and Beverage Industry; Food and Beverage Industry; United States
Quelch, John A., Robert Drane, and Dan Kotchen. "Oscar Mayer: Strategic Marketing Planning." Harvard Business School Case 597-051, January 1997. (Revised March 1998.)
- December 1987 (Revised September 1995)
- Case
IDS Financial Services
Scarce managerial talent, sales force turnover, and client attrition were potential problems underlying IDS' disappointing performance at mid-year 1987. The marketing vice president had three potential "fixes": 1) increasing or decreasing the $35 million budget for... View Details
Keywords: Marketing Strategy; Salesforce Management; Performance Improvement; Financial Services Industry
Bonoma, Thomas V., and Minette E. Drumwright. "IDS Financial Services." Harvard Business School Case 588-044, December 1987. (Revised September 1995.)
- April 1996 (Revised June 1999)
- Case
NYPD New
By: James L. Heskett
Police Commissioner Bratten and his staff have led a process designed to create a results-oriented police department from one that previously emphasized and measured effort. With increasing budgeting pressures, the next phase of effort calls for increasing emphasis on... View Details
Keywords: Leadership; Performance Productivity; Leadership Style; Budgets and Budgeting; Public Administration Industry
Heskett, James L. "NYPD New." Harvard Business School Case 396-293, April 1996. (Revised June 1999.)
- Research Summary
Good cop, Bad Cop: Complementarities between Debt and Equity in Disciplining Management
Joint work with Alexander Gümbel, Saïd Business School and Lincoln College Oxford
In this paper we examine how the quantity of information generated about firm... View Details
- May 1981 (Revised February 2000)
- Case
Reagan Plan, The
By: George C. Lodge
Contains President Reagan's address to Congress in February of 1981 in which he proposes $49 billion in budget cuts and tax reductions. Also contains David Stockman's "economic Dunkirk" memorandum of November 1980. Exhibits contain economic data. Purpose is to provide... View Details
Lodge, George C. "Reagan Plan, The." Harvard Business School Case 381-173, May 1981. (Revised February 2000.)
- August 2015
- Case
Building an e-Commerce Brand at Wayfair
By: Thales Teixeira and Elizabeth Anne Watkins
Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details
Keywords: E-commerce; Wayfair; Wayfair.com; Amazon; Retailing; Furnishing; Funnel; Attribution; ＂Marketing Analytics＂; Brand Building; Digital Platforms; Marketplace Matching; Marketing; Marketing Communications; Marketing Strategy; Internet and the Web; Media; Supply Chain; Supply Chain Management; Communication; Advertising; Resource Allocation; Decisions; Advertising Industry; Communications Industry; Consumer Products Industry; Retail Industry; United States
Teixeira, Thales, and Elizabeth Anne Watkins. "Building an e-Commerce Brand at Wayfair." Harvard Business School Case 516-028, August 2015.
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details
Greyser, Stephen A., and John A. Quelch. "Sunkist Growers, Inc." Harvard Business School Case 577-051, October 1976. (Revised June 1993.)
- October 1988 (Revised February 1990)
- Case
HCC Industries
Describes a corporation that switches its philosophy of budgeting from "stretch" targets to "minimum performance standard" targets. The change has implications for management incentives, compensation, and corporate planning. Early results suggest the concept was not... View Details
Merchant, Kenneth A. "HCC Industries." Harvard Business School Case 189-096, October 1988. (Revised February 1990.)
- 2016
- Working Paper
College Tuition, Public Finance and New Business Starts
By: Gareth Olds
A growing public discourse cites the rising cost of education and student debt overhang as a contributor to slow economic growth. A parallel discussion explores the causes of the secular decline in business dynamism and entrepreneurship rates in the United States over... View Details
Olds, Gareth. "College Tuition, Public Finance and New Business Starts." Harvard Business School Working Paper, No. 16-145, June 2016.
- December 1992 (Revised March 1997)
- Case
Peoria Engine Plant (A)
By: Robert S. Kaplan and Amy P. Hutton
Describes the cost control system used at an automobile engine plant for labor and overhead costs. The finance staff prepares daily, weekly, and monthly variance reports against budgets. Department supervisors, finance staff, and the plant manager discuss the use and... View Details
Keywords: Cost Management; Cost Accounting; Budgets and Budgeting; Earnings Management; Reports; Financial Reporting; Management Analysis, Tools, and Techniques; Performance Improvement; Performance Productivity; Factories, Labs, and Plants; Auto Industry
Kaplan, Robert S., and Amy P. Hutton. "Peoria Engine Plant (A)." Harvard Business School Case 193-082, December 1992. (Revised March 1997.)
- November 2001 (Revised December 2003)
- Case
Whirlpool Europe
By: Richard S. Ruback, Sudhakar Balachandran and Aldo Sesia
This case presents a capital budgeting problem. Whirlpool Europe is evaluating an investment in an enterprise resource planning (ERP) system that would reorganize the information flow throughout the company. Students derive the cash flows from working capital, sales,... View Details
Keywords: Working Capital; Cash Flow; Investment; Capital Budgeting; Consumer Products Industry; Europe
Ruback, Richard S., Sudhakar Balachandran, and Aldo Sesia. "Whirlpool Europe." Harvard Business School Case 202-017, November 2001. (Revised December 2003.)
- November 1990 (Revised May 2004)
- Case
Mile High Cycles
By: William J. Bruns Jr.
Introduces the concept of cost variances. Looking at a bicycle manufacturer with one product and three departments, the case presents budgeted and actual data for material, labor, and overhead. View Details
Bruns, William J., Jr. "Mile High Cycles." Harvard Business School Case 191-056, November 1990. (Revised May 2004.)
- August 1986 (Revised September 2004)
- Case
Hanson Ski Products
By: William J. Bruns Jr. and Julie H. Hertenstein
At the end of the budget cycle, the manager must test whether plans are feasible given financing arrangements and constraints. Cash needs are great due to seasonality. Needed loans must be calculated at five separate dates, and financial position projected. This is a... View Details
Keywords: Budgets and Budgeting; Capital Budgeting; Cash Flow; Financial Strategy; Activity Based Costing and Management; Financing and Loans; Managerial Roles; Credit; Insurance
Bruns, William J., Jr., and Julie H. Hertenstein. "Hanson Ski Products." Harvard Business School Case 187-038, August 1986. (Revised September 2004.)
- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (B)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details
Keywords: Marketing Channels; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Public Sector; Marketing Communications; Marketing Strategy; Digital Marketing; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Oceania; Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (B)." Harvard Business School Supplement 514-080, January 2014. (Revised June 2014.)
- January 2014 (Revised June 2014)
- Case
Dumb Ways To Die: Advertising Train Safety (A)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details
Keywords: Viral Marketing; Advertising; Marketing Communications; Social Marketing; Digital Marketing; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Oceania; Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (A)." Harvard Business School Case 514-079, January 2014. (Revised June 2014.)
- March 2009 (Revised June 2010)
- Case
Neck & Neck: Leveraging the Club Neck Information
Commercial Director Prado wonders how to leverage the loyalty card information to prepare the fall 2008 budget. The case discusses the value of subjective and objective information for profit-planning purposes. Spanish children's apparel retailer Neck & Neck uses... View Details
Keywords: Customer Relationship Management; Profit; Knowledge Use and Leverage; Marketing; Consumer Behavior; Retail Industry
Martinez-Jerez, Francisco de Asis, Jasmijn Bol, Christopher Ittner, and Katherine Miller. "Neck & Neck: Leveraging the Club Neck Information." Harvard Business School Case 109-070, March 2009. (Revised June 2010.)