Broadcasting - Publications - Faculty & Research

May 2022
Case

The NFL’s $110-Billion Media Rights Deals

By: Anita Elberse and Elizabeth Warner

On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks... View Details

Keywords: Sports; Entertainment; Media; Marketing; Strategy; General Management; Negotiation; Partners and Partnerships; Competition; Media and Broadcasting Industry; Media and Broadcasting Industry

Citation

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19 Apr 2010
Research & Ideas

The History of Beauty

advertising budgets sharply upwards. Charles Revson was a master of using the new medium to grow brands. Revlon's fortunes were made through its sponsorship of The $64,000 Question game show that began broadcasting on CBS in 1955. Later... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

21 Aug 2020
Blog Post

Pursuing a JD/MBA Joint Degree

worked in India in broadcast media. I spent my second summer in New York in bankruptcy and restructuring. There is always a club, activity, or a group of friends at either school that I can reach out to. The diversity is most apparent... View Details

Web

Media Coverage - Managing the Future of Work

Broadcast Retirement Network Your Employees Are Also Caregivers Re: Joseph Fuller 21 Apr 2025 Charter How AI is reshaping HR Re: Joseph Fuller Harvard Magazine The New Gender Gaps Re: Joseph Fuller 19 Mar 2025 Me, Myself, and AI... View Details

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid promotional videos, their... View Details

Keywords: by Kara Baskin; Media & Broadcasting; Media & Broadcasting

Web

Hidden Workers, Part-Time Potential - Managing the Future of Work

Re: Raffaella Sadun 12 Jun 2025 | HBS Working Knowledge Your Employees Are Also Caregivers Re: Joseph Fuller 22 May 2025 | Broadcast Retirement Network How AI is reshaping HR Re: Joseph Fuller 21 Apr 2025 | Charter View Details

16 Nov 2010
News

The HBS Tunnels

part of student life, no doubt a certain amount of tunnel lore exists, but it hasn’t been collected. I note here that the purple tunnel under Glass Hall was the scene of at least one twist party in 1962, spilling out from the basement offices of WHBS radio station... View Details

Keywords: Keith Larson

01 Mar 2024
News

Unlocking the Power of Community

When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details

Keywords: April White

Web

Hawes Hall | About

facilitates the fusion of interactive technologies with teaching techniques grounded in the case method. Innovations such as wireless Internet access and built-in video, webcast, and broadcast capabilities are essential features of the... View Details

October 2020 (Revised July 2023)
Case

The Walt Disney Company: The 21st Century Fox Acquisition and Digital Distribution

By: David J. Collis

This case describes the acquisition of 21st Century Fox by the Walt Disney Company and the subsequent launch by Disney of three streaming channels to compete with Netflix. View Details

Keywords: Disney; Streaming; Corporate Strategy; Mergers and Acquisitions; Distribution; Competitive Strategy; Vertical Integration; Media and Broadcasting Industry

Citation

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January – February 2009
Article

Content vs. Advertising: The Impact of Competition on Media Firm Strategy

By: David Godes, Elie Ofek and Miklos Sarvary

Media firms compete in two connected markets. They face rivalry for the sale of content to consumers, and at the same time, they compete for advertisers seeking access to the attention of these consumers. We explore the implications of such two-sided competition on the... View Details

Keywords: Monopoly; Duopoly and Oligopoly; Business Model; Price; Media; Competitive Strategy; Competitive Advantage; Advertising; Profit; Media and Broadcasting Industry

Citation

Find at Harvard

April 2009 (Revised May 2009)
Case

Oprah Winfrey

By: Nancy F. Koehn, Erica Helms, Katherine Miller and Rachel Wilcox

The case explores the entrepreneurial journey of Oprah Winfrey, examining how she built an audience for one of the most successful television shows in history; how she created the company, Harpo Productions, that produces that show as well as other media offerings; how... View Details

Keywords: Business Model; Entrepreneurship; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Personal Development and Career; Strategy; Media and Broadcasting Industry; United States

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27 Feb 2006
Research & Ideas

When Rights of First Refusal Are a Bad Deal

Rights of first refusal are contract clauses common in such industries as entertainment. In 2001, Paramount Studios and the National Broadcasting Company negotiated the broadcasting rights for the hit show... View Details

Keywords: by Sean Silverthorne; Construction; Real Estate; Entertainment & Recreation

23 Jul 2012
Research & Ideas

The Power of Conversational Leadership

communities (which help far-flung employees find like-minded colleagues), Twitter (which lets employees broadcast information widely, both internally and externally), networks such as Facebook and LinkedIn (which enable information... View Details

Keywords: by Carmen Nobel

Portrait Project

Sonakshi Bose

classmates had abandoned me during a game of hide-and-seek, hoping I would get lost. They succeeded. As I breathlessly ran back, with my new vow of meanness in mind, I marched up to the bullies and said – nothing. The TV was on, and the tragedy it was View Details

25 Oct 2022
Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

While football and basketball are now the most popular and financially successful of the four major professional sports leagues, Major League Baseball appears to be rallying. Last week, MLB said revenue for the 2022 regular season, which featured an American League... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Media & Broadcasting

W. Earl Sasser

Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

young woman able to secure a job as a sports broadcaster only after applying the product. And several famous actors have endorsed skin-whitening products. Although men share this desire for fair skin and sometimes dip into similar creams... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

03 Jan 2023
Cold Call Podcast

Wordle: Can a Pandemic Phenomenon Sustain in the Long Term?

Keywords: Re: Christina M. Wallace; Media & Broadcasting; Media & Broadcasting

August 2019 (Revised April 2021)
Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover

Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details