Filter Results:
(196)
Show Results For
- All HBS Web (196)
- Faculty Publications (22)
Show Results For
- All HBS Web (196)
- Faculty Publications (22)
- 08 Jun 2018
- News
My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses
know, so I think sometimes people will be a little bit too much in a hurry to say, oh, here's what I want to do long-term, and so I got to jump in and do that right now. But to have the opportunity to work for a really well-established company that's a big View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
Within—Almost 90% of McDonald’s in the US are owned and operated by franchisees. Paulo Pena (MBA 2004) runs the rest. Hear from Kristy Cunningham on the all-day breakfast initiative on the Skydeck podcast Five days after the call, Thompson announced his retirement.... View Details
- 10 Dec 2014
- News
Front-Row Seat
events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National Magazine Award for best website... View Details
- Web
Past Issues - Alumni
Post-Office Associate Professor Prithwiraj Choudhury and Stack Overflow CEO Prashanth Chandrasekar on the long-term lessons of the global remote-work moment Meal Plan Inspire Brands Chief Growth Officer Christian Charnaux and investor... View Details
- 25 Feb 2014
- First Look
First Look: February 25
affect purchases by endogenizing viewing interest. We find that entertainment has an inverted U-shape relationship with purchase intent. Importantly, we separate entertainment into that which comes before the brand versus that which comes... View Details
Keywords: Sean Silverthorne
- 01 Apr 2008
- First Look
First Look: April 1, 2008
of Boca Junior's business model and how it differs from that of the richer soccer clubs in Western Europe. Also enables an assessment of successful talent and brand management strategies in the context of a sports franchise with a... View Details
Keywords: Martha Lagace
- 01 Dec 2016
- News
Alumni Books of 2016
and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight Communications, LLC) The most important driver of overall... View Details
- 10 Jun 2014
- First Look
First Look: June 10
diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based on new green View Details
Keywords: Sean Silverthorne
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
other partnerships in our sample, Tetra Pak strove to restrict exposure of its efforts and prevent a close association of its brand with the "Recyclable by Nature" (Reciclable por Naturaleza) program undertaken with the JLCM,... View Details
- 18 Dec 2012
- First Look
First Look: December 18
WhiteHarvard Business School Case 713-015 For the past few decades, Australia has dealt with the benefits and costs of repeated mining booms-inflation, a housing bubble, a current account deficit, and growing dependence on China. Between... View Details
Keywords: Carmen Nobel
- 02 Oct 2015
- News
The ‘F’ Word
made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details
Keywords: Walt Disney Studios
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
Change, and Making Good Things Happen By Zoe Chance (DBA 2011) Random House You were born influential. But then you were taught to suppress that power, follow the rules, wait your turn, not make waves. Yale professor Zoe Chance will show... View Details
- 01 Dec 2012
- News
From Where We Stand
my unique White House role in the 1970s, President Nixon's goal was to double the number of women in governmental policymaking jobs in one year. I was to find, recruit, and place these women. I had never done this, so I reached out to... View Details
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
collectors, auction house operators, and other actors who played active roles as either institutional entrepreneurs or guardians in shaping the revitalization of the industry. We find these entrepreneurs and guardians initially espoused... View Details
Keywords: Dina Gerdeman
- 12 Dec 2018
- News
Lesson Plan
involved in Scranton, a city just over two hours away from New York with the potential to outgrow its punch-line status and draw millennials looking for affordable housing and a higher quality of life. Then, over lunch at Caravia, a... View Details
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
Endeavor Entrepreneur Guillermo Jaime was the founder and CEO of Mejoramiento Integral Asistido (MIA), a for-profit company providing affordable housing to low-income Mexicans living at the base of the pyramid (BOP). This case tells the... View Details
Keywords: Sean Silverthorne
- 03 Jan 2017
- First Look
January 3, 2017
to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details
Keywords: Carmen Nobel
- 20 Sep 2011
- First Look
First Look: September 20
and a little understood provision in the federal tax code that is implemented at the state level, the Low-Income Housing Tax Credit (LIHTC). The relationship is complex because, while the federal government uses the CRA to control bank... View Details
Keywords: Sean Silverthorne
- Web
Print View - Course Catalog
Years Post MBA Organizational Behavior Leslie Perlow Fall 2025 Q1Q2 3.0 Creating Brand Value Marketing Julian de Freitas Spring 2026 Q3 1.5 Creating Value Through Corporate Restructuring Finance Stuart C. Gilson Spring 2026 Q3Q4 3.0... View Details
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
correspondent and former White House correspondent, and Stewart, VP of Global Partnerships at Google, surveyed 4,000 cross-generational women across four races for the book. Among the contributors to the book are Modupe Akinola (MBA 2001,... View Details