Publications

Publications

Filter Results: (575) Arrow Down

Show Results For

← Page 9 of 575 Results →
  • 14 Oct 2014
  • First Look

First Look: October 14

Review Making Charity Pay By: Norton, Michael I., and Jill Avery Abstract—Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches... View Details
Keywords: Sean Silverthorne
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

  Working PapersSpanning the Institutional Abyss: The Intergovernmental Network and the Governance of Foreign Direct Investment Authors:Juan Alcacer and Paul Ingram Abstract Global economic transactions such as foreign direct investment... View Details
Keywords: Martha Lagace
  • Web

Employment Data Trends

<1% 1% <1% <1% 1% Technology 19% 19% 19% 16% 16% Consumer Electronics 1% <1% 1% <1% <1% E-Commerce 3% 2% 2% 2% 2% Equipment / Hardware / Networking <1% <1% <1% 0% <1% Internet Services 6% 6% 3% 4% 3% Software 5% 6% 5% 5% 7% Other... View Details
  • 31 Aug 2020
  • Blog Post

Five Important Steps before Taking the Entrepreneurial Leap

research and development process, manufacturing and clinical research strategy as well as offline retail. Hilary has a finance, consumer products and retail background, notably as brand manager of FIJI Water. Most recently, Hilary led... View Details
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

support. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde Abstract— While most firms are... View Details
Keywords: Dina Gerdeman
  • Web

Research Services - Faculty & Research

industry and with expert reference support. Dissemination of research As an institution committed to impacting practice, HBS helps its faculty members disseminate their research via its impressive network of alumni, collaborators, and... View Details
  • Web

2023 Reunion Presentations - Alumni

of Work Project. Slides Readings: Building from the Botton Up Hidden Networks The Partnership Imperative Navigating the Brave New World of Cryptocurrency Bankruptcy Professor Stu Gilson + More Info – Less Info In this session, corporate... View Details
  • 20 Jul 2010
  • First Look

First Look: July 20

market share, but Knight's marketing approach had revolutionized the industry, his company had developed several ground-breaking shoe technologies, and Nike's brand had become one of the most recognizable in the world. In 1980, the same... View Details
Keywords: Martha Lagace
  • Web

Topics - HBS Working Knowledge

(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details
  • Web

California - Global

the brand license to extend into adjacent subjects? Which areas were the best fit for the app’s growth, and how quickly should they roll out? And what were the long-term benefits and risks to new subjects within the flagship app? January... View Details
  • 08 Apr 2014
  • First Look

First Look: April 8

  Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details
Keywords: Sean Silverthorne
  • 23 Jan 2024
  • Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

context—contribute to a global network around your favorite social cause. Moreover, like with the Bored Ape brand, while NFTs started out in the digital realm, they have quickly carried over to the physical world as well. This isn’t an... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
  • Web

Online Business Courses & Certifications | HBS Online

Credential New Personal Branding Professor Jill Avery Develop the tools to define and express your purpose, values, and points of differentiation and make your personal brand your competitive edge. 3 weeks,... View Details
  • 22 Dec 2015
  • First Look

December 22, 2015

in primetime on network ABC's Thursday night, is plotting the future. One challenge she faces is to, as she put it, "solve the problem of writing and producing serialized dramas for broadcast network... View Details
Keywords: Carmen Nobel
  • Web

HBS - The year in Review

on-line research, and representing the School. Brand Identity Refreshed The new year brought a refresh to Harvard Business School’s iconic brand, the first in over a decade. In December, after nearly a year of research, design, and... View Details
  • Web

Careers Blog

entrepreneurship, launching the healthy snack brand 88 Acres with no background in the food industry. She reflects on the challenge of building a new network from scratch and the circuitous path that led her... View Details
  • 17 Aug 2009
  • Research & Ideas

Quantifying the Economic Impact of the Internet

brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the... View Details
Keywords: by John Quelch; Advertising; Publishing
  • Profile

Thomaz Galvao

Putting his ideals into action, Thomaz became the co-founder, in 2016, of the McKinsey Black Network in Brazil, an organization that grew from two consultants to sixteen in the two years he worked with the firm. After working at McKinsey,... View Details
  • Web

Mid-US - Global

the Spirits Industry In an episode of Harvard Business Review's "Cold Call" podcast, Senior Lecturer Hise Gibson discusses the case "Uncle Nearest: Creating a Legacy." In 2017, Fawn Weaver cofounded Uncle Nearest, a premium American whiskey View Details
  • Web

HBS - The year in Review

with more than 200 MBA students from their regions in a pilot networking event. Dining Services Partner Affirmed As part of the broader effort to ensure excellence in its service partnerships, the School reviewed its Dining Services... View Details