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Show Results For
- All HBS Web
(489)
- People (1)
- News (199)
- Research (224)
- Multimedia (2)
- Faculty Publications (72)
- 01 Mar 2024
- News
Counter Intelligence
When Pano Christou (AMP 195, 2018) was hired at Pret A Manger in 2000, the idea that he would one day run the entire company could not have been further from his mind. At the chain’s Carnaby Street shop, in London’s Soho district, the 22-year-old had enough work just... View Details
Keywords: Amy Crawford
- 19 Apr 2010
- Research & Ideas
The History of Beauty
cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how... View Details
- Web
Advisory Board - Entrepreneurship
opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
association as well as the food and beverage brands that supply them. We’ve invested in the industry and served as corporate board members and leaders of industry coalitions, and we now, as educators, prepare future founders and leaders... View Details
- 06 Dec 2011
- First Look
First Look: Dec. 6
billion in worldwide sales and had just been named the leading refrigerator manufacturer worldwide. Describes Haier's rise over three decades from a defunct refrigerator factory in China's Qingdao province to an international player with... View Details
Keywords: Sean Silverthorne
- 05 Feb 2013
- First Look
First Look: Feb. 5
A core feature of youth service programs, namely their dual identity of helping others (i.e., service beneficiaries) and helping oneself (i.e., participants), might partly explain the mixed outcomes. We find that participants focus on one... View Details
Keywords: Sean Silverthorne
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
marketed. As McDonald says, “People buy a product or service to solve a problem. They hire it to do a job.” He says the online service TurboTax is successful at this: The name says what the job is. It’s more important for a leader to... View Details
Keywords: by Lane Lambert
- 01 Dec 2022
- News
Action Plan: To the Letter
marketplace differently. Monotype got its name from the Lanston Monotype Machine Company, a printing machine manufacturer and type foundry in Philadelphia, established in 1887. Today, in addition to the thousands of fonts and trademarks... View Details
- 20 Sep 2016
- First Look
September 20, 2016
distinctively African-American names are 16% less likely to be accepted relative to identical guests with distinctively White names. Discrimination occurs among landlords of all sizes, including small landlords sharing the property and... View Details
Keywords: Sean Silverthorne
- Web
Credential of Leadership, Impact, and Management in Business | HBS Online
digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth... View Details
- 04 Apr 2011
- HBS Case
Reinventing the National Geographic Society
recalls the remark about magazine piles. "That has come back to haunt us," Fahey says. "People today don't want clutter." It turns out that many things that made National Geographic one of the world's top brands during... View Details
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
job."1 It was remarkable that the corporate image of a company whose brands were so well known, and whose operations were so widespread, was so indistinct. There were times between the 1960s and 1990 when Unilever appeared amorphous.... View Details
- 17 Dec 2020
- News
Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta
Clubs News Clubs News Tanaka Named First Woman President of HBS Club of Japan Wakana Tanaka (MBA 2003) Wakana Tanaka (MBA 2003) Wakana Tanaka (MBA 2003) made HBS history in August when she became the first woman to be elected president of... View Details
Keywords: Margie Kelley
- 10 Jan 2023
- Op-Ed
Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage
it’s like to lead a larger team at scale. Or perhaps you were great at building a social media campaign, but want to learn more about the broader elements of marketing and brand functions. What do you wish to leave behind? Consider... View Details
Keywords: by Julia Austin
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive brand... View Details
Keywords: by Susan Young
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
industries that traditionally invested heavily in salesmen—insurance, automobiles, office machines, branded foods, and pharmaceuticals—did so because they believed salesmen were effective and persuasive in creating demand. American... View Details
Keywords: by Laura Linard
- Web
The Art of American Advertising: 1865 - 1910
“Posting” Brand Name Management A Marketing Revolution “Advertising is a distinct art, as much so as the art of coal mining or of engine building,” noted copywriter and author Nathaniel C. Fowler wrote in... View Details
- Web
Marketing Awards & Honors - Faculty & Research
Section). Shunyuan Zhang : Nominated with Magie Cheng for the 2021 Workshop on Information Systems and Economics (WISE) Best Student Paper Award for “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.”... View Details
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
One chapter in Brand New relays the innovations of beauty-business pioneer Estée Lauder, and while examining Lauder's rise, Koehn became intrigued by a pivotal figure earlier in the 20th century whose signature product was the boldly... View Details
- 16 Oct 2015
- Blog Post
HBS and the Arts
public school students from all over New York City would meet to discuss one or two works of art from the collection in depth. The conversation was moderated by a wonderful museum educator named Rika Burnham, who had a talent for allowing... View Details