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- News (57)
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- Faculty Publications (67)
Show Results For
- All HBS Web
(253)
- News (57)
- Research (154)
- Multimedia (2)
- Faculty Publications (67)
- 09 Jun 2016
- Blog Post
Pursuing an Interest in Nonprofits at HBS
leadership team and staff across the organization on a strategic project to review their extensive teaching and training programming and developed an analytical framework and recommendations. The IP was a wonderful learning opportunity... View Details
- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
value for customers, and extraordinary returns to investors. Neither had extensive schooling in business administration. John Bogle earned a liberal arts degree from Princeton. Herb Kelleher received his from Wesleyan, with majors in... View Details
- 28 May 2019
- News
Case Study: Building the Base
given its popularity, I’d suggest they combine a newsletter strategy and opinion for more in-depth audio. That would allow them to gain more of the market via the new medium, without the extensive investment required for video. They could... View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
can leverage this is by launching line extensions that are seen as unique and nonconforming," Keinan says. The article notes that some products on the market already seem to be "engineered for nonconformity," such as the LittleMissMatched... View Details
- 01 Sep 2013
- News
A Hollywood Backstory
What can I say—even at nine years old, it spoke to me about assuming control over one's life. Twenty-five years later, after HBS, strategy consulting, and brand management, I chucked it all and decided I was a writer. Thank you, Benjamin... View Details
- Profile
Eric Chavez
built his own commercial contracting business. “My parents came here to have a prosperous future they wouldn’t have otherwise in Mexico,” Eric says. Eric’s initial calling was in engineering. Through work at General Motors and an View Details
- 01 Dec 2001
- News
Faculty News
books, Brand New: How Entrepreneurs Earned Consumer's Trust from Wedgwood to Dell and The Power of Commerce: Economy and Governance in the First British Empire. A member of the HBS faculty since 1991, Koehn is a Phi Beta Kappa graduate of... View Details
- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
led by Professor Nancy F. Koehn on her recent book, Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. Loughran's goal is to make the series a monthly event that will serve as "an ongoing continuing education... View Details
- Web
Trade Catalogs - The Art of American Advertising
of “Posting” Brand Name Management A Marketing Revolution “The contents of a catalogue . . . must tell their story in about the same way as the well-posted salesman would orally present the advantages of the goods.” Fowlers Publicity... View Details
- Web
Video Clips & Discussion Questions - Creating Emerging Markets
professional management, incentives, and objectives, as well as the way Bajaj Group has employed both types of leadership across its subsidiaries. Questions for Discussion The clips show that family name was a huge advantage for a brands... View Details
- 26 Jan 2016
- First Look
January 26, 2016
an ambidextrous approach to solve their own innovator's dilemma. They contrast these luminaries with companies that—often trapped by their own successes—have been unable to adapt and grow. Drawing on an extensive research program and over... View Details
Keywords: Sean Silverthorne
- 10 May 2016
- First Look
May 10, 2016
Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand Management The Corporate View Details
Keywords: Carmen Nobel
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
Thoren believes there doesn’t need to be a divide between for-profit and nonprofit missions. In December 2020, she joined outdoor-clothing brand Patagonia as director of Environmental Action and Initiatives, EMEA, a position that unites... View Details
Keywords: April White
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
- 03 Oct 2024
- Blog Post
Van den Ende Rozen
a plant to grow a new flower. The total capacity of the 4.5-hectare greenhouse is 400 roses/m² per year. The growers use a mix of extensive experience and technology to efficiently grow a high-quality product. Throughout the greenhouse,... View Details
- 01 Dec 2019
- News
The Race Against Resistance
data, Kimble says: “We need to justify the higher prices of our drugs, and we need to do a better job of helping hospitals understand that by using a more extensive antibiotic up front compared to the older generic version that has some... View Details
Keywords: Lisa Scanlon Mogolov
- 01 May 2009
- What Do You Think?
Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?
pieces of news reminded me of the importance of this question. It was reported that Saturn dealerships were closing in anticipation of the announcement by General Motors that Saturn was one of three brands that it would drop. Saturn,... View Details
Keywords: by Jim Heskett
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
(with Sumantra Ghoshal), Michael Porter, and Pankaj Ghemawat. “I enjoy the variety and intellectual challenge of the problems that managers confront” More seasoned managers seeking pragmatic guidance on day-to-day decision making can turn to the book's View Details
Keywords: by Julia Hanna
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
climate and energy that are highly relevant to the current public debate.” The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity by Nathalie Laidler-Kylander and Julia Shepard... View Details