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  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

What does cyberspace mean for physical retail space? Has online shopping changed the fundamentals of retailing? How should managers evaluate new in-store technologies? Harvard Business Review posed these questions to three retail... View Details
Keywords: by Raymond Burke; Retail
  • 18 Nov 2008
  • First Look

First Look: November 18, 2008

the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact of the... View Details
Keywords: Martha Lagace
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

suddenly erupt in a full-blown crisis. The CCA approach is well-suited to capturing such "non-linearities" and to quantifying the effects of asset-liability mismatches within and across institutions. Risk adjusted CCA balance sheets facilitate simulations and... View Details
Keywords: Martha Lagace
  • 05 Nov 2024
  • Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

from the human CEO over those they attributed to AI, suggesting a deep mistrust of algorithms. To explore this phenomenon further, Choudhury and his team conducted a second study that aimed to control for those perceptions. Researchers asked a second group of... View Details
Keywords: by Ben Rand; Information Technology; Technology
  • 18 Dec 2012
  • First Look

First Look: December 18

advance research on teamwork in health care should consider using or adapting one of these instruments before creating a new one. Because instruments vary considerably in the behavioral processes and emergent states of teamwork that they capture, researchers must... View Details
Keywords: Carmen Nobel
  • 02 Aug 2011
  • First Look

First Look: August 2

manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For two decades now, Samsung has... View Details
Keywords: Sean Silverthorne
  • 20 Apr 2010
  • First Look

First Look: April 20

Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and... View Details
Keywords: Martha Lagace
  • 02 Sep 2008
  • First Look

First Look: September 3, 2008

evidence that boards appoint overly optimistic analysts who exhibit little skill in evaluating the firm itself, other firms within the firm's industry, or even other firms in general. The magnitude of the optimistic bias is large: 82.0%... View Details
Keywords: Sean Silverthorne
  • 24 Mar 2015
  • First Look

First Look: March 24

investigating the workings of both the sell and buy sides of financial analysis, tackles how the U.S. securities industry research adds value in financial markets, and evaluates the business model problems that the industry encounters and... View Details
Keywords: Sean Silverthorne
  • 29 May 2007
  • First Look

First Look: May 29, 2007

and Related Research, no. 458 (May 2007): 202-219 Abstract Direct-to-consumer advertising (DTCA) has become an influential factor in healthcare delivery in the United States. We evaluated the influence of DTCA on surgeon and patient... View Details
Keywords: Martha Lagace
  • 15 Jan 2018
  • Research & Ideas

A Better Business Model for Fighting Cancer

need for genetic testing. Business techniques employed include developing an emotive brand to draw people in; using more social media; employing jargon-free language; and “making everything simple and straightforward, from our... View Details
Keywords: by Julia Hanna; Health; Pharmaceutical
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk... View Details
Keywords: Sean Silverthorne
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

Evaluation Framework for Product Take-Back Policies Authors:Michael W. Toffel, Antoinette Stein, and Katharine L. Lee Abstract Manufacturers are increasingly being required to adhere to product take-back regulations that require them to... View Details
  • 03 Jun 2008
  • First Look

First Look: June 3, 2008

Download the paper: http://www.hbs.edu/research/pdf/08-099WP.pdf Evaluating the Impact of SA 8000 Certification Authors:Michael J. Hiscox, Claire Schwartz, and Michael W. Toffel Abstract SA 8000, along with other types of certification... View Details
Keywords: Martha Lagace
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

article they describe how to properly design and execute A/B and other controlled tests, ensure their integrity, interpret results, and avoid pitfalls. They argue that if a company sets up the right infrastructure and software, it will be able to View Details
Keywords: Carmen Nobel
  • 08 Nov 2016
  • First Look

November 8, 2016

Abstract—This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor apparel View Details
Keywords: Sean Silverthorne
  • 17 Oct 2006
  • First Look

First Look: October 17, 2006

signal and infer quality of difficult-to-observe management practices. Prior evaluations of voluntary management programs have focused on those that lack verification mechanisms and have found little evidence that they legitimately... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

result of neural activity. By attaching electrodes to subjects' heads and evaluating the electrical patterns of their brain waves, researchers can track the intensity of visceral responses such as anger, lust, disgust, and excitement.... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

Focusing on relative total shareholder returns (rTSR), the predominant metric specified in these contracts and used by market participants to evaluate managers, we document that 60% of firms—those that choose specific peers—do a... View Details
Keywords: Dina Gerdeman
  • 19 Jul 2011
  • First Look

First Look: July 19

communicate with its chosen target market. It also allows for a rich discussion of the brand image the company needs to portray to leverage success beyond the World Cup event. Purchase this... View Details
Keywords: Sean Silverthorne

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