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- Faculty Publications (66)
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- All HBS Web (227)
- Faculty Publications (66)
- 01 Sep 2015
- News
The Business of Love
Their how-we-met story is the model—and the marketing—for the company, which launched as a website in late 2014. “We know this works,” says Jess Deckinger. Their love story is one of the differentiators that the Deckingers hope will set... View Details
Keywords: April White
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
mature brands such as Tide, which was developed in 1946 as the country's first synthetic laundry detergent. Today, Tide is available in dozens of differentiated product offerings around the world, including... View Details
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
targeting behavior. When individuals earn money for a charity, higher wages instead lead to lower effort with substantial targeting behavior. A reference-dependent theoretical framework suggests an explanation for this differential... View Details
Keywords: Sean Silverthorne
- 01 Dec 2009
- News
Alumni Books
The Differentiated Workforce: Transforming Talent into Strategic Impact by Brian E. Becker, Mark A. Huselid, and Richard W. Beatty (MBA ’81) (Harvard Business Press) Many companies spend too much time and money on low performers while... View Details
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
repositioning costs and illustrate with two simple models how repositioning costs may facilitate differentiation and affect the value of a firm’s capability to reduce repositioning costs through investments in flexibility. Publisher's... View Details
Keywords: Sean Silverthorne
- 01 Apr 2000
- News
A Place in the Sun
planet." "There are certain images that come up with five-star service that I just don't like: telephones, swimming pools, valet service," Evanson says from his 500-acre island. "It's a way of differentiating our product, which is... View Details
Keywords: Julia Hanna and Garry Emmons
- 01 Mar 2005
- News
In the Blood
that of Kentucky’s established breeding farms, some of which managed over forty stallions. Clay adopted a boutique approach to guarantee personal service for both the owners and their horses, and serve as a point of differentiation to... View Details
- 13 Sep 2011
- First Look
First Look: September 13
2011 Abstract The contribution of culture to organizational performance is both substantial and quantifiable. This book presents the results of field research that demonstrates how an effective culture can account for up to half of the View Details
Keywords: Sean Silverthorne
- 23 Feb 2010
- First Look
First Look: Feb. 23
and Rakesh Khurana Harvard Business Publishing, 2010 Abstract There is a widespread consensus that innovation is fast becoming the principal source of differentiation and competitive advantage in today's knowledge-intensive economy. But... View Details
Keywords: Martha Lagace
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
friends and classmates and gave the company added credibility with existing customers. But Shafir notes, "It also put us on the screen for our competitors." Kettle Cuisine's competitive advantage, says Shafir, comes from its ability to View Details
Keywords: Deborah Blagg
- 26 Jan 2016
- First Look
January 26, 2016
paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50433 Harvard Business School Case 515-072 onefinestay Miranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were grappling with branding and... View Details
Keywords: Sean Silverthorne
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
they forge relationships with user groups. Danielle Kost: How can companies engage user communities more effectively? What advantages can they provide a firm? Frank Nagle and Sonali K. Shah: User communities can differentiate a firm’s... View Details
Keywords: by Danielle Kost
- 21 Jun 2011
- First Look
First Look: June 21
by Beijing is unlikely to suffice. Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs Authors: Dominique Lauga and Elie Ofek Publication: Marketing Science (forthcoming) Abstract We study a... View Details
Keywords: Sean Silverthorne
- 08 Dec 2015
- First Look
December 8, 2015
people? Continue to differentiate itself in a fiercely competitive industry? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/716408-PDF-ENG Harvard Business School Case 316-070 Kaweyan: Female Entrepreneurship and the Past... View Details
Keywords: Sean Silverthorne
- 17 Aug 2010
- First Look
First Look: August 17
display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm.... View Details
Keywords: Martha Lagace
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
greater contact across the value chain and especially with end users builds the company brand and triggers opportunities for innovation. Rationale for thinking long-term. Sustainability is more than a buzzword for vanguard companies, and... View Details
Keywords: by Rosabeth Moss Kanter
- 09 Jun 2003
- Research & Ideas
The Challenge of the Multi-site Nonprofit
unique characteristics that differentiate them from for-profit concerns: The real value creators for nonprofits are the dispersed units, where money is raised and good deeds accomplished. With for-profits, headquarters is usually where... View Details
Keywords: by Sean Silverthorne
- 22 Nov 2019
- Blog Post
Avant Ski Makes Turns in Ski Media Objectivity
include industry expert features, such as ski patrollers and instructors. Avant Ski further differentiates itself with its family-oriented, non-expert tilt on information that’s custom built for busy professionals—a different perspective... View Details
- 24 Jan 2012
- First Look
First Look: Jan. 24
We drew on theories of knowledge-intensive firms, communities of practice, and professional service firms to analyze multiple cases of new practice area creation in management consulting firms. Our qualitative analysis identified four critical generative elements:... View Details
Keywords: Sean Silverthorne
- 20 Aug 2013
- First Look
First Look: August 20
http://www.people.hbs.edu/rgreenwood/shipsIA.pdf Cases & Course Materials Harvard Business School Case 513-703 Tyra Banks: Personal Branding No abstract available. Purchase this case: http://hbr.org/search/513703-PDF-ENG Harvard... View Details
Keywords: Anna Secino