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- Faculty Publications (57)
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- All HBS Web (217)
- Faculty Publications (57)
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
greater contact across the value chain and especially with end users builds the company brand and triggers opportunities for innovation. Rationale for thinking long-term. Sustainability is more than a buzzword for vanguard companies, and...
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by Rosabeth Moss Kanter
- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,...
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- 24 Jan 2012
- First Look
First Look: Jan. 24
We drew on theories of knowledge-intensive firms, communities of practice, and professional service firms to analyze multiple cases of new practice area creation in management consulting firms. Our qualitative analysis identified four critical generative elements:...
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Sean Silverthorne
- 15 Feb 2022
- Blog Post
Health is Wealth | The Path to Creating a Venture
levels. Collectively, Rachel and Wallerstofer saw an opportunity to build a precision nutrition brand that was more data driven, science backed, and truly personalized. “We came together on this mission to empower individuals to leverage...
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- 02 Aug 2011
- First Look
First Look: August 2
Publication:American Economic Journal: Economic Policy (forthcoming) Abstract We examine the differential response of establishments to the recent global financial crisis with particular emphasis on the role of foreign ownership. Using a...
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Sean Silverthorne
- 14 May 2013
- First Look
First Look: May 14
Sweden compared with the United States. In particular, a later development of financial markets and a heavier tax burden for entrepreneurs have played a key role. Publisher's link: http://icc.oxfordjournals.org/content/22/1/153.full.pdf+html 2006 Boston Review Can...
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Sean Silverthorne
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
misconduct, or recidivism. We extend our analysis to explore the differential treatment of ethnic minorities and find similar patterns of "in-group" tolerance. Our evidence is inconsistent with a simple Bayesian model and...
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Dina Gerdeman
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
targeting behavior. When individuals earn money for a charity, higher wages instead lead to lower effort with substantial targeting behavior. A reference-dependent theoretical framework suggests an explanation for this differential...
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Sean Silverthorne
- 26 Jan 2016
- First Look
January 26, 2016
paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50433 Harvard Business School Case 515-072 onefinestay Miranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were grappling with branding and...
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Sean Silverthorne
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
Axalta No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/818040-PDF-ENG Harvard Business School Case 518-024 Chase Sapphire: Creating a Millennial Cult Brand The launch of the Chase Sapphire Reserve credit...
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Sean Silverthorne
- 18 Nov 2014
- First Look
First Look: November 18
on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link:
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Sean Silverthorne
- 01 Sep 2015
- News
The Business of Love
Their how-we-met story is the model—and the marketing—for the company, which launched as a website in late 2014. “We know this works,” says Jess Deckinger. Their love story is one of the differentiators that the Deckingers hope will set...
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April White
- 08 Dec 2015
- First Look
December 8, 2015
people? Continue to differentiate itself in a fiercely competitive industry? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/716408-PDF-ENG Harvard Business School Case 316-070 Kaweyan: Female Entrepreneurship and the Past...
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Sean Silverthorne
- 17 Aug 2010
- First Look
First Look: August 17
display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm....
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Martha Lagace
- 19 Jun 2007
- First Look
First Look: June 19, 2007
relationship between FDI and growth. We use 'quality' to mean the effect of a unit of FDI on economic growth. However, this is difficult to establish because it is a function of many different country and project characteristics which are often hard to measure. Hence,...
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Martha Lagace
- 27 Apr 2010
- First Look
First Look: April 27
worldwide IFRS adoption is self-perpetuating. We find that perceived network benefits increase the degree of IFRS harmonization, although larger countries and countries less dependent on foreign trade have a differentially lower response...
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Martha Lagace
- 07 Mar 2017
- First Look
First Look at New Research, March 7
is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It already has a strong...
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Sean Silverthorne
- 01 Jun 2015
- News
Screen Grab
Union address in January. YouTube is the biggest, most visible platform for this shorter-form, nontraditional content, but other multichannel networks are springing up to offer a differentiated experience to win viewers. Jason Kilar (MBA...
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Julia Hanna;
HBO;
Netflix;
Hulu;
Vimeo;
YouTube;
Telecommunications;
Information;
Arts, Entertainment
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
repositioning costs and illustrate with two simple models how repositioning costs may facilitate differentiation and affect the value of a firm’s capability to reduce repositioning costs through investments in flexibility. Publisher's...
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Sean Silverthorne
- 01 Apr 2000
- News
A Place in the Sun
planet." "There are certain images that come up with five-star service that I just don't like: telephones, swimming pools, valet service," Evanson says from his 500-acre island. "It's a way of differentiating our product, which is...
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Julia Hanna and Garry Emmons