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- All HBS Web (395)
- Faculty Publications (81)
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
When booking an international flight, the choice often comes down to “expensive but direct” or “cheap with connections.” But what if an airline warned customers that the direct flight was frequently delayed? Would customers appreciate... View Details
Keywords: by Danielle Kost
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
percent discount, it is not a matter of if but when the category economics will shift. “Can you be an office supply store if you do not sell paper?” With technology making both pricing and assortment choices transparent for the consumer,... View Details
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
into creating the world's largest pop star? A case study by Anita Elberse examines the strategic marketing choices that created a global brand. To Read More: ARTICLES Advertisers Get Serious About Playing With Their View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
highly un-cool mode of transport for many American suburban families. Almost as radical was Porsche's choice of locations to build this SUV, named the Cayenne. Even though wages in Germany are a good six to seven times higher than in... View Details
- Profile
Debora Lehrer
realization hit that if I wanted to advance my career in sports at a fairly steady pace, an MBA would be the best way to prepare for the management roles I had in mind. After deciding to get an advanced degree, the choice of HBS was a... View Details
Keywords: Entertainment / Media
- Profile
Omowale Casselle
expectations of our consumers, retailers, and brand partners." "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and... View Details
- November 2003
- Supplement
P&G Japan: The SK-II Globalization Project
Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details
Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Beauty and Cosmetics Industry; Consumer Products Industry; Japan
Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project." Harvard Business School Video Supplement 304-803, November 2003.
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
have two types of "sponsors" for their loyalty reward investments: manufacturers of the branded goods sold by retailers, and other partner companies presumably with higher margins, who find it economically advantageous to pay... View Details
- Profile
Rocio Parra
speakers, reinforced my choice to enter a career in marketing. I explored different career paths, such as returning to strategy consulting, entering the luxury goods or retail spaces. However, I learned that many executives in other... View Details
Keywords: Retail
- 05 Jul 2016
- Working Paper Summaries
The Impact of Campus Scandals on College Applications
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on... View Details
- 01 Sep 2010
- News
Dare to be Different
that as consumers, we are tempted by a far greater number of brand choices that rotate much more frequently. I talk in the book about how, many years ago, I used to date a guy who was a fanatic about... View Details
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
low-cost strategy, eliminating management choice going forward? And do such strategies have much longer lives than those associated with other forms of differentiation among offerings to customers? When does friction trump scale in the... View Details
- 29 Sep 2015
- First Look
September 29, 2015
innovations from industry outsiders who saw economic opportunities where others didn’t—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned... View Details
Keywords: Sean Silverthorne
- March 2020 (Revised July 2022)
- Case
Levi Strauss (A): A Pioneer Lost in the Wilderness
By: Joshua Margolis, Ashish Nanda, Margaret Cross, Imran Manji and Bismah Rahmat
In 2011, newly appointed CEO Chip Bergh needed to urgently turn around the iconic but floundering denim apparel firm, Levi Strauss & Co. (LS&Co.) Famous for its blue jeans, LS&Co. had suffered a decline in revenue of 29% from $6.8 billion in 1997 to $4.8 billion in... View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
precisely because it sits between safe-boring and truly frightening. I don't think News Corp really minds MySpace's racy image. Q: One of the interesting strategic choices these sites face, especially those that appeal to a teenage user... View Details
- 01 Oct 2001
- News
HBS Press Books in Brief
believes the key to making better strategic choices in turbulent markets lies in understanding the level of uncertainty faced in a given situation. 20/20 Foresight provides a framework for learning to separate what can be known from what... View Details
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct View Details
Keywords: by John Quelch
- 22 Feb 2010
- Op-Ed
Tragedy at Toyota: How Not to Lead in Crisis
plans for resolution have been Toyota's substitute for crisis response. As accounts pour in about declining quality, the company parades out relatively unknown mid-level managers to quell the firestorm. It won't work. "You live by the sword; you die by the... View Details
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
launch yourself at HBS once every two years.” Being intentional about how you position yourself as an employer of choice makes a big difference over the long term. We suggest that the best first step to establish your View Details
Keywords: Consumer Products / Retail