Filter Results:
(277)
Show Results For
- All HBS Web
(459)
- People (1)
- News (116)
- Research (277)
- Multimedia (1)
- Faculty Publications (58)
Show Results For
- All HBS Web
(459)
- People (1)
- News (116)
- Research (277)
- Multimedia (1)
- Faculty Publications (58)
Sort by
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
Tenbrunsel, and Max Bazerman Abstract—The business scandals in the past several decades led to the rising importance of ethics as a topic central to management scholarship. Behavioral scientists in particular were attracted to the topic... View Details
Keywords: Sean Silverthorne
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
Axalta No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/818040-PDF-ENG Harvard Business School Case 518-024 Chase Sapphire: Creating a Millennial Cult Brand The launch of the Chase Sapphire Reserve credit... View Details
Keywords: Sean Silverthorne
- 27 Apr 2010
- First Look
First Look: April 27
Communities: When Locals Re-import Exported Ideas Authors:Julie Battilana, Michel Anteby, and M. Sengul Publication:Organization Studies (forthcoming) Abstract The circulation of ideas across academic communities is central to academic pursuits and has View Details
Keywords: Martha Lagace
- 23 Jan 2008
- First Look
First Look: January 23, 2008
employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The globalization of toiletries... View Details
Keywords: Martha Lagace
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
approach to the presidency. Their insights follow. Real estate rarely a zero-sum game John D. Macomber, Senior lecturer of business administration You have to start by distinguishing between a branding operation that’s supported by other... View Details
Keywords: by Christina Pazzanese
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
industry, which reached global sales of $1.9 trillion in 2019. Even before the pandemic, roughly 28 percent of global apparel transactions were happening online. At the same time, many brands had closed their physical stores in the... View Details
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
industries, with great public exposure. For example, Coca-Cola de Argentina and Tetra Pak Mexico both confronted similar challenges: as a result of the widespread success of their products, their disposable containers inevitably attracted... View Details
- 27 Aug 2013
- First Look
First Look: August 27
many managers overestimate the attractiveness of using IP to exert market power. Rather, the value of the various means to protect and benefit from IP depends on firm strategy, the competitive landscape, and the rapidly changing contours... View Details
Keywords: Sean Silverthorne
- 08 Nov 2016
- First Look
November 8, 2016
Abstract—This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor apparel View Details
Keywords: Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on... View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
the reputation of one of the greatest global brands is sullied by a tragic alligator attack on a small child. The marketer has no greater responsibility than to ensure the safety of the consumer. So why do we not hear more about safety?... View Details
- 03 Mar 2015
- First Look
First Look: March 3
we call entrepreneurial beacons. We argue that the actions or outcomes of salient organizations attract and motivate entrepreneurs, thus increasing the rate of foundings. To test this logic, we examine the impact of the Yale University... View Details
Keywords: Sean Silverthorne
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
knowledge of consumer behavior to create killer applications in the m-commerce arena. Imagine a brand well positioned to satisfy the life intentions of the youth market: Let's call it "Soda X." What if Soda X built a... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
the challenge. Globalization, the Internet, and instant communications combine to subject every corporate action to scrutiny whether the company communicates or not. This reality puts every company's reputation and brand at risk. The... View Details
Keywords: by Martha Lagace
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
spending in the United States in 2015, up from $26 billion in 2010. Advertisers are steering the biggest share of their digital ad dollars—about half of all online ad expenditures—toward paid search. "Smaller businesses have less of an established View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more... View Details
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
An estimated 60 percent of retail gasoline customers return to the same gas station to refuel, without comparison shopping, according to a recent study. Driven by factors such as habit, brand loyalty, switching costs, and search (which... View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
technologies, electronic cigarettes were developed by small entrepreneurs with brand names like Logic eCig (founded 2010), Blu (2009), and NJOY (2006). By 2013, according to the case study, the e-cigarette category featured more than 200... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
brands in the advertisements they watch," says Teixeira, an assistant professor at Harvard Business School who has spent the last four years figuring out the factors that make or break online ads. "In the past, when a company launched a... View Details
- 13 Jul 2010
- First Look
First Look: July 13
matching candidates are attractive by reducing the competition among agents on the same side of the market. An agent who sees fewer candidates knows that these candidates also see fewer potential matches, and so are more likely to accept... View Details
Keywords: Martha Lagace