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- All HBS Web
(441)
- People (1)
- News (116)
- Research (281)
- Multimedia (1)
- Faculty Publications (56)
- Web
the Art of American Advertising - Advertising Products
The Art of “Posting” Brand Name Management A Marketing Revolution “A pot of printer’s ink is better than the greatest gold mine.” New York Times , October 14, 1894 5 Product advertisements in the early half of the nineteenth century... View Details
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
is. But such an approach is risky, too. Do you really want to position your brand on the side of telling people to work too much? Keinan, an associate professor in the Marketing unit at Harvard Business School, explores the phenomenon in... View Details
Keywords: by Michael Blanding
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
third party. By contrast, a grocery store also creates a space for consumers and multiple brands to meet—but the store controls the transaction, serving as a reseller. Done right, the MSP model has proven extremely lucrative, throwing off... View Details
Keywords: by Julia Hanna
- Web
Frequently Asked Questions | HBS Online
start date. Can we use Harvard Business School’s logo on our website? We provide brand guidelines and suggested language for our corporate and university clients. Certificates I just completed an HBS Online course. How and when will I... View Details
- 11 Mar 2021
- News
Leading with Heart
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme Doughnuts before becoming the CEO... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
their products and downplay risks, fearing that any negative sentiment might hurt demand. But research led by Ryan W. Buell, a professor in the HBS Technology and Operations Management Unit, and doctoral student MoonSoo Choi found that warts-and-all transparency helps... View Details
Keywords: by Danielle Kost
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
coming attractions in the retail industry. In summary, just as category killers led to the demise of mom-and-pop shops, e-tailers are leading to the death of the big-box category killer. The economics of the Internet and its View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
applicants were being discouraged by many employers from going to full-time MBA programs, that part-time MBA, executive MBA, and other masters programs were seen as attractive substitutes, and that the students who came were not as... View Details
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
Opportunities abound for large companies looking to expand into Latin America. But risks remain, and the development of better capital markets is needed to attract more investment, according to panelists at the "Growth Opportunities... View Details
Keywords: by Julie Jette
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
of the event. Are we talking about figure skating, a sport whose artistry and excitement regularly attract huge television audiences (including many women viewers), or bobsledding, which normally attracts... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase. “By unpacking the costs, you have... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
have two types of "sponsors" for their loyalty reward investments: manufacturers of the branded goods sold by retailers, and other partner companies presumably with higher margins, who find it economically advantageous to pay... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
approach decisions regarding endorsements. Similarly, because star athletes and other celebrities are "brands" that have certain meanings for consumers, companies can spend millions of dollars to align themselves with those celebrities. They hope those... View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market’s most... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the five... View Details
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
generate cash very quickly. So Jobs' first great attribute was extreme focus. There is a window right now for a desktop alternative to Microsoft in many markets around the world.— David Yoffie Number two; he went back to creating sizzle and real View Details
Keywords: by Sean Silverthorne
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Q: Why is it so effective? A: A wide range of factors explains its success. For one, strong brands and high production values matter. Scale also brings marketing advantages: It is relatively cost-efficient to advertise those tent-pole... View Details
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
social whirl around a winning program. Chung was naturally attracted to the research because the Flutie game was the first American football game he'd ever watched. "I saw this game live on TV with my father when I was growing up in... View Details
- 01 Mar 2014
- News
Insight: Yenball
grounds, so getting people to the park is key.) And for tourists looking to make the trek from Japan to catch a game, cities like New York and LA have the added benefit of offering an attractive destination. "It's obviously a long... View Details
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
from their competition. Establishing Your Brand Retailers know the importance of branding and making a last impression. When attracting MBA students for employment, you are... View Details
Keywords: Consumer Products / Retail