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  • 15 Apr 2014
  • First Look

First Look: April 15

Moreover, we discuss, through a series of case studies, what constitutes an effective integrated report (Coca-Cola Hellenic Bottling Company) and the role of regulation in integrated reporting (Anglo-American). Download working paper:... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2014
  • News

Screen Saver

with Dreyers for ice cream and PepsiCo for the bottled Frappuccino," recalls Beeninga, who is now retired. "It was a time of exploring where we could take the brand, and Gerry would always ask, 'Where does the consumer give us... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 14 Apr 2015
  • First Look

First Look: April 14

Hellenic Bottling Company) and the role of regulation in integrated reporting (Anglo-American). April 2015 American Economic Review: Papers and Proceedings Real Effects of Relational Contracts By: Henderson, Rebecca, Steven Blader, Andrea... View Details
Keywords: Sean Silverthorne
  • 20 May 2014
  • First Look

First Look: May 20

Hellenic Bottling Company) and the role of regulation in integrated reporting (Anglo-American). Download working paper: http://ssrn.com/abstract=2388716 Information Technology and the Distribution of Inventive Activity By: Forman, Chris,... View Details
Keywords: Sean Silverthorne
  • 29 Oct 2013
  • First Look

First Look: October 29

connection for a specific target market. The exercise gives students an example of a company that successfully used PA principles to design and launch a new reusable water bottle in the late-2000s. It then asks them to follow the PA... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

their products by donating a fixed percentage to charitable causes (think Newman's Own), newer models have amped up customer engagement. Take the recent Pepsi Refresh Project: Rather than donate, say, $.05 from every bottle purchased to... View Details
Keywords: by Sean Silverthorne
  • 20 Sep 2011
  • First Look

First Look: September 20

W. Toffel, and Stephanie van SiceHarvard Business School Case 611-049 Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a... View Details
Keywords: Sean Silverthorne
  • 03 Sep 2018
  • News

Moving Pictures

going to press with a major story that could sink your company because you’ve gone public that very week. Katharine Graham’s story is the story of a business leader.” It’s not unlike the decision of Johnson & Johnson CEO James Burke (MBA 1949) to pull every View Details
Keywords: Julia Hanna; photographed by Christina Gandolfo; Arts, Entertainment
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

resulting wine. This decision is further complicated by the fact that ripe Riesling grapes can be vinified in two ways, resulting in two different styles of wine. Their relative prices would depend on the uncertain preference of consumers two years later, when the wine... View Details
Keywords: Martha Lagace
  • 21 Dec 2022
  • News

HBS Community Comes Together in Wake of Ukraine Invasion

colleagues at home fight for their lives and their future on CNN.” “I know many people on the ground, in harm’s way; they are civilians, men and women, young and old, turning empty beer bottles into Molotov cocktails and arming themselves... View Details
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

but positively influences wine prices—even for wines that were produced and bottled prior to the new winemaker's arrival. In the absence of substantive justification (i.e., increased quality), the hiring wineries appear to be basking in... View Details
Keywords: Sean Silverthorne
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, energy drinks, and bottled water. Coca-Cola and Pepsi-Cola had vied for the... View Details
Keywords: Sean Silverthorne
  • 02 Sep 2018
  • News

Havana Rising

certain Japanese foods—the baby shrimps with heads and eyes intact, whole fish with a belly full of eggs, the bottles of thick whole milk—all unappealing requirements for recess. Eventually, though, she grew to love the experience. “By... View Details
Keywords: Dan Morrell; photographed by Eve North
  • 02 Oct 2015
  • News

The ‘F’ Word

for Nourish, a patented line of spill-proof bottled water for infants and toddlers that we had already launched in airport shops and specialty stores. The product flew off the shelves. The national retailer and its distributor required... View Details
Keywords: Walt Disney Studios