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  • 01 Mar 2015
  • News

Clubs Hopping

computing changes the way people use data to make decisions. “We’re seeing more of analytics and big data as a means not just to support the decision a person wants to make, but also as a way to provide insights, questions, and ideas you... View Details
Keywords: April White; Health, Social Assistance
  • 01 Dec 2016
  • News

Inside Modern HR

go head-to-head with other corporate functions to bring more analytical rigor to talent decision-making. For example, we can look at our hiring data over the last five years and correlate a college major or a previous workplace against... View Details
Keywords: Julia Hanna
  • winter 2003
  • Article

Massively Categorical Variables: Revealing the Information in Zip Codes

We introduce the idea of a massively categorical variable, a variable such as zip code that takes on too many values to be treated in the standard manner, and show how to use it directly as explanatory variables in an econometric model. In an application of this... View Details
Keywords: Strategy; Analytics and Data Science; Behavior; Marketing; Standards; Finance
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  • 24 Apr 2014
  • News

Leaders must be strategists first

questions facing a business,” says Montgomery, the Timken Professor of Business Administration and Director of Research at HBS. Once the heart of leadership, strategy has devolved to an analytical problem to be solved, a left-brain... View Details
  • 17 Jun 2020
  • News

Toronto Copes with COVID-19 Via Webinars; Alumni Respond to Pandemic in Philippines

to promote new behaviors and monitor symptoms. They man quarantine control points 24/7 and attend to patients that need to be isolated at village health stations. Many operate without light at night and lose communications when they... View Details
Keywords: Margie Kelley
  • 20 Oct 2016
  • News

Smart Moves

provider of a whole range of services—parking, fuel-price data, intermodal routing—centered on the connected car. Although the majority of our data comes directly from consumers—think of it as crowd sourcing of traffic information—we’re not a consumer brand. We’re a... View Details
Keywords: Robert S. Benchley; Support Activities for Transportation; Transportation
  • November 2018
  • Article

Global Evidence on Economic Preferences

By: Armin Falk, Anke Becker, Thomas Dohmen, Benjamin Enke, David Huffman and Uwe Sunde
This article studies the global variation in economic preferences. For this purpose, we present the Global Preference Survey (GPS), an experimentally validated survey data set of time preference, risk preference, positive and negative reciprocity, altruism, and trust... View Details
Keywords: Economic Preferences; Economics; Behavior; Surveys; Analytics and Data Science; Global Range
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  • August 2013 (Revised August 2014)
  • Case

Catalina In the Digital Age

By: Robert J. Dolan and Uma R. Karmarkar
Catalina in the Digital Age considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details
Keywords: Big Data; Digital Technologies; Marketing; Customer Relationship Management; Consumer Behavior; Analytics and Data Science
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  • 01 Oct 1997
  • News

Expanded Elective Curriculum Offers Students A Wealth of Choices

Management and Entrepreneurial Finance, continue to broaden their scope and impact on entrepreneurial studies at HBS. The EC also now offers many small, innovative courses such as Professor Elon Kohlberg's Analytical Reasoning, Professor... View Details
  • 01 Mar 2005
  • News

Job Interviews

these are usually project management skills and general business analytic skills, which any industry can use.” What you say in an interview is important, but how you say it also counts. To make a strong impression, Butler advises job... View Details
Keywords: Deborah E. Blagg; Colleges, Universities, and Professional Schools; Educational Services
  • Student-Profile

Patrick Ferguson

sports analytics consulting group, where he helped professional sports teams identify undervalued players. His next position—as an accounting research assistant at his alma mater—brought these threads together. The senior faculty members... View Details
  • 06 Jan 2021
  • Research & Ideas

Unexpected Exercise Advice for the Super Busy: Ditch the Rigid Routine

co-founder of Humu and a former people analytics manager at Google. Get off the couch, even during a pandemic While routines have helped many people stay productive and support their families during the COVID-19 pandemic, flexibility... View Details
Keywords: by Danielle Kost
  • Career Coach

Phil Wong

cross-sector and cross-asset class team focused on data-driven decision making, and launching an internal portfolio analytics platform. Phil’s journey to becoming a HBS career coach included work with Professor Perlow’s Crafting Your Life... View Details
Keywords: Entrepreneurship; Corporate Finance; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Health Care; Startup - Founder; Entrepreneurship
  • 16 Jan 2020
  • News

Hitting the High Notes

chat bots in social media, data analytics to enhance candidate experience, and rewards to employees who refer successful hires. For nearly 30 years, Sheridan has been a high-level Human Capital Management consultant and expert on the... View Details
Keywords: Margie Kelley
  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Related
  • 21 Mar 2024
  • News

OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC

sorts of negative consequences,” Toplansky says. “My point was that this is a critical part of future business strategy.” He described six different business strategies where AI—through predictive analytics and automation—will that make... View Details
Keywords: Margie Kelley
  • May 2021
  • Article

The Firm Next Door: Using Satellite Images to Study Local Information Advantage

By: Jung Koo Kang, Lorien Stice-Lawrence and Forester Wong
We use novel satellite data that track the number of cars in the parking lots of 92,668 stores for 71 publicly listed U.S. retailers to study the local information advantage of institutional investors. We establish car counts as a timely measure of store-level... View Details
Keywords: Satellite Images; Store-level Performance; Institutional Investors; Local Advantage; Overweighting; Processing Costs; Alternative Data; Big Data; Emerging Technologies; Information; Quality; Institutional Investing; Decision Making; Behavioral Finance; Analytics and Data Science
Related
  • 17 Mar 2021
  • Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

that attract consumers to retailers’ websites. Companies typically have to balance the popularity of these policies in a competitive market with the high costs of managing returns, including shipping and restocking fees that cut into margins. Given the importance of... View Details
Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail
  • 01 Sep 2014
  • News

Ask the Expert: Byte-Testing Bitcoin

that will make anonymity an afterthought. I think the Bitcoin public ledger will eventually hold so much valuable information that some very interesting analytics companies are going to emerge to make sense of the data. Has there ever... View Details
Keywords: alumni; Data Processing, Hosting, and Related Services; Information
  • Profile

Fangfang Wang

In China, Fangfang Wang participated in a general management training program at Mars Food that allowed her “the freedom to customize my career path.” Through a series of rotating assignments, Fangfang developed a deep understanding of consumer motivations, “what’s... View Details
Keywords: Nonprofit/Government/Education; CPG