B2B Marketing - Publications - Faculty & Research

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Faculty & Advisors | MBA

patient and payer billing accuracy. He was also an early team member at TaskRabbit, where he ran marketing and business development, conceptualizing and launching the company’s B2B offering. Victor lives in... View Details

12 Apr 2023
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Step Change

this activity: Egypt's population is approaching 110 million, the highest in the MENA region, with about half of its citizens between the ages of 15 and 45 and the range of mobile-phone penetration well over 90 percent. The market to meet... View Details

Keywords: Julia Hanna; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

02 Sep 2018
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Havana Rising

brother-in-law. Gordon works with partners like Benedetti and the Kempinski to plan events and conferences at the hotel; today, they are discussing a joint US road show to sell Cuba as a travel destination to luxury and corporate travel agents and some related View Details

Keywords: Dan Morrell; photographed by Eve North

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Shikhar Ghosh Spring 2026 Q3Q4 3.0 ^ back to top A Area Faculty Name Term Quarter Credits Advanced Negotiation: Great Dealmakers, Diplomats, and Deals Negotiation, Organizations & Markets James Sebenius Spring 2026 Q3Q4 3.0 The Anatomy of... View Details

12 Jul 2021
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Alumni Confront the COVID-19 Crisis

OCTOBER 6 Rajendra Aneja (AMP 175, 2008) brought his expertise in marketing in rural areas to the task of stopping the spread of the COVID-19, which he deems “the biggest and most serious problem facing mankind since World War II.” In... View Details

Publications