Attention Allocation - Publications - Faculty & Research

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06 Mar 2012
First Look

First Look: March 6

optimize brand exposure they need information on how to best retain consumers' attention from moment-to-moment during television advertising. This large-scale eye tracking study shows that the decision to zap or not to zap depends on how... View Details

Keywords: Sean Silverthorne

04 Dec 2012
First Look

First Look: December 4

the platform can resolve these problems and create value by limiting the number of applications available. By limiting choice, the platform may create new equilibria (including the allocation that maximizes users' utility); eliminate... View Details

Keywords: Carmen Nobel

20 Jul 2010
First Look

First Look: July 20

restrictions. Woolf had been farming crops for more than 30 years, but this was the first time they suffered a water shortage so severe that crops had to be abandoned in the field. Even if there was short-term relief in the form of an increased View Details

Keywords: Martha Lagace

08 May 2007
First Look

First Look: May 8, 2007

transactions and markets we see. When my colleagues and I have helped design markets and allocation procedures, we have often found that distaste for certain kinds of transactions is a real constraint, every bit as real as the constraints... View Details

Keywords: Martha Lagace