Publications

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal.... View Details

Keywords: by Sarah Jane Gilbert; Sports

April 2017 (Revised August 2020)
Case

The U-Turns of National Truck Stops

By: Nori Gerardo Lietz and Alexander W. Schultz

Raj Makam had spent months trying to restructure a 2006 investment he had made in National Truck Stops, Inc. (NTS) as a senior member of Oaktree Capital Management’s (Oaktree) Mezzanine finance business within their Corporate Debt platform. It was the first time they... View Details

Keywords: Mezzanine Financing; Corporate Debt; Bankruptcy; Real Assets; Financing and Loans; Borrowing and Debt; Insolvency and Bankruptcy; Restructuring; Private Equity; Cost vs Benefits; Atlanta; New York (city, NY)

04 Sep 2001
Lessons from the Classroom

Getting Back on Course

feedback. Based on the success of the beta test program, she expects the program to run again. "Next time," she said, "it will not be in Boston but rather in alumnae hot spots such as New York and possibly San Francisco, Chicago, or Los Angeles.... View Details

Keywords: by Martha Lagace

20 Dec 2024
News

Clubs Open HBS Doors for Local Leaders; Meet the Club Leaders: HBS PRIDE; Favorite Reads of 2024

fund, we can keep this going indefinitely,” says Club President Mia Duchnowski (MBA 2010), adding that since 2003, the club has sent more than 60 Chicagoland nonprofit leaders to the program. Similarly, the HBS Club of Atlanta has an... View Details

Keywords: Margie Kelley

August 2016 (Revised June 2017)
Case

Oversight Systems

By: Frank V. Cespedes and Amram Migdal

The case, set in May 2016, discusses sales strategy and managing sales and service at Oversight Systems, an Atlanta, Georgia–based software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational inefficiencies. Included... View Details

Keywords: Sales; Sales Strategy; Entrepreneurial Sales; Entrepreneurial Sales And Marketing; Software Sales; Marketing; Marketing Management; Pricing; Salesforce Management; Distribution Channels; Marketing Strategy; Technology Industry; North America; United States; Atlanta; Georgia (state, US)

01 Jun 2020
News

Meal Plan

steak house in Atlanta opened up this week and we decided a group of us would go in a show of solidarity to see how they’re operationalizing a fine dining experience. It was their first seating, their first day open, and we found out that... View Details

Keywords: Julia Hanna; restaurants; COVID-19; pandemic; recovery; Food Services and Drinking Places; Hospitality; Food and Beverage Stores; Retail Trade

Web

Contemporary Black Artists at Harvard Business School | Baker Library | Bloomberg Center | Harvard Business School

of Atlanta, Georgia, and are based on ideas expressed in historian Kevin M. Kruse’s 2007 book White Flight: Atlanta and the Making of Modern Conservatism . WHITFIELD LOVELL (American, born 1959) Strive , 2000 Charcoal on wood with found... View Details

25 Mar 2001
Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

so, whether she could attract the means to expand to Atlanta and Newark, where airport lease negotiations were again proceeding. Whatever external resources Rhyne would need to sustain her vision, her 18 months of mostly lonely,... View Details

Keywords: by John S. Rosenberg

01 Jun 2018
News

The Long Run

Covington. It’s far enough outside Atlanta that you’ll see cows grazing in fields just beyond the school entrance. But it has a big-city student enrollment of 2,300 and six assistant principals. One of them, Carla Hull, walks us to a... View Details

Keywords: Julia Hanna; photographed by Melissa Golden

12 Jan 2018
Cold Call Podcast

Leadership Lessons from a Young Martin Luther King, Jr.

certainly better in Atlanta than it was in Alabama. But, a rough time for everyone, and certainly for any African American. Kenny: So, he's turning this invitation over in his mind and thinking about the implications. I'm curious, Bill... View Details

05 Aug 2016
News

Accelerating Change on Medicine’s Final Frontier

holds dual Italian-American citizenship, grew up on the go, spending time on both sides of the Atlantic. He says his six years in Atlanta is the longest he has ever lived in one place. “I’m really a product of both of my parents,” he... View Details

Keywords: Robert S. Benchley

01 Mar 2018
News

‘We were just doing what needed to be done’

country could ever be what was stated in the Declaration of Independence—all men being equal. I traveled down to Atlanta and was on the roof across the street from the church where Dr. King’s funeral was held. By the time I got back to... View Details

29 Aug 2018
News

The Value of Valleys

years I worked at Parthenon Capital. I had a great start of a career there. It was a continuation of my private equity career from prior to school. And I got the idea that I would go out and find a company to buy and run, move to Atlanta... View Details

October 2024 (Revised January 2025)
Case

MDH Partners: Evolving a Family Legacy

By: Christina R. Wing and Sarah Mehta

This case is about succession planning for MDH Partners, an Atlanta-based industrial real estate investment firm founded in 2005. When Jeffrey Small, Jr. cofounded MDH Partners, he named the company in honor of his grandfather, Mark Durward (MD) Hodges, an early... View Details

Keywords: Buildings and Facilities; Business Ventures; Ownership; Business Exit or Shutdown; Family Business; Management Succession; Personal Development and Career; Financial Services Industry; Real Estate Industry; United States; Georgia (state, US); Atlanta

August 2024
Case

Pioneering Pain Management: CWC Alliance Combats the Opioid Epidemic

By: Susanna Gallani, Karen L. Sedatole and Sarah Mehta

Set in March 2024, this case is about CWC Alliance (CWC), a nonprofit working to prevent opioid addiction in the U.S. Founder Cammie Wolf Rice launched CWC in 2018 after her son, Christopher Wolf, died of a heroin overdose. Wolf’s dependence on opioids stemmed from a... View Details

Keywords: Health Care and Treatment; Innovation and Invention; Jobs and Positions; Nonprofit Organizations; Expansion; Growth and Development Strategy; Service Delivery; Mission and Purpose; Health Industry; United States; Georgia (state, US); Atlanta

11 May 2015
Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details

Keywords: by Dina Gerdeman; Transportation

November 2024
Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone

This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details