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    • All HBS Web  (737)
      • Faculty Publications  (177)

      Artificial IntelligenceRemove Artificial Intelligence →

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      • March 2017
      • Supplement

      Donna Dubinsky, Numenta and Artificial Intelligence

      By: David B. Yoffie
      Donna Dubinsky, CEO of Numenta, discusses her views of the future of artificial intelligence and the strategic challenges of building a new platform. View Details
      Keywords: Artificial Intelligence; Strategy; Technological Change; AI and Machine Learning; Technology Industry
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      Yoffie, David B. "Donna Dubinsky, Numenta and Artificial Intelligence." Harvard Business School Multimedia/Video Supplement 717-807, March 2017.
      • January 2017 (Revised March 2017)
      • Case

      IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

      By: Rosabeth Moss Kanter and Jonathan Cohen
      To transform IBM for the next technology wave, Ginni Rometty, who became CEO in 2012, led divestment of declining businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech startups, and... View Details
      Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Case 317-046, January 2017. (Revised March 2017.)
      • June 2016 (Revised August 2019)
      • Case

      Numenta: Inventing and (or) Commercializing AI

      By: David B. Yoffie, Liz Kind and David Ben Shimol
      In March 2016, Donna Dubinsky (co-founder and CEO) and Jeff Hawkins (co-founder) were struggling with a key question: Could Numenta be successful in both creating fundamental technology and building a commercial business? Located in Redwood City, CA, Numenta was... View Details
      Keywords: Artificial Intelligence; Machine Intelligence; Machine Learning; Strategy; Business Model; Entrepreneurship; Information; Technological Innovation; Research; Research and Development; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Commercialization; AI and Machine Learning
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      Yoffie, David B., Liz Kind, and David Ben Shimol. "Numenta: Inventing and (or) Commercializing AI." Harvard Business School Case 716-469, June 2016. (Revised August 2019.)
      • October 2015 (Revised October 2016)
      • Case

      Building Watson: Not So Elementary, My Dear! (Abridged)

      By: Willy C. Shih
      This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details
      Keywords: Analytics; Big Data; Business Analytics; Product Development Strategy; Machine Learning; Machine Intelligence; Artificial Intelligence; Product Development; AI and Machine Learning; Information Technology; Analytics and Data Science; Information Technology Industry; United States
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      Shih, Willy C. "Building Watson: Not So Elementary, My Dear! (Abridged)." Harvard Business School Case 616-025, October 2015. (Revised October 2016.)
      • August 2005 (Revised September 2006)
      • Case

      Polyphonic HMI: Mixing Music and Math

      By: Anita Elberse, Jehoshua Eliashberg and Julian Villanueva
      In 2003, Mike McCready, CEO of Barcelona-based Polyphonic HMI, was preparing to launch an artificial intelligence tool that could create significant value for music businesses. The technology, referred to as Hit Song Science (HSS), analyzed the mathematical... View Details
      Keywords: Forecasting and Prediction; Music Entertainment; Business History; Leadership; Marketing Strategy; Strategic Planning; Problems and Challenges; Mathematical Methods; Entertainment and Recreation Industry
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      Elberse, Anita, Jehoshua Eliashberg, and Julian Villanueva. "Polyphonic HMI: Mixing Music and Math." Harvard Business School Case 506-009, August 2005. (Revised September 2006.) (Spanish version also available.)
      • September 1997 (Revised May 1999)
      • Case

      Automated Intelligence Corporation

      By: James K. Sebenius and David T. Kotchen
      Precision Controls is a Minnesota-based manufacturer of electronic control devices. To enhance its product line, Precision would like to establish an artificial intelligence research group, either through internal development or, preferably, by merging with or... View Details
      Keywords: Information Technology; Valuation; Research and Development; Stock Shares; Negotiation Process; Negotiation Tactics; Mergers and Acquisitions; Manufacturing Industry; Electronics Industry; Minnesota
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      Sebenius, James K., and David T. Kotchen. "Automated Intelligence Corporation." Harvard Business School Case 898-045, September 1997. (Revised May 1999.)
      • September 1997 (Revised May 1999)
      • Case

      Precision Controls, Inc.

      By: James K. Sebenius and David T. Kotchen
      Precision Controls is a Minnesota-based manufacturer of electronic control devices. To enhance its product line, Precision would like to establish an artificial intelligence research group, either through internal development or, preferably, by merging with or... View Details
      Keywords: Information Technology; Valuation; Research and Development; Negotiation Process; Stock Shares; Negotiation Tactics; Mergers and Acquisitions; Manufacturing Industry; Electronics Industry; Minnesota
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      Sebenius, James K., and David T. Kotchen. "Precision Controls, Inc." Harvard Business School Case 898-046, September 1997. (Revised May 1999.)
      • Article

      Comparing the Value of Perceived Human Versus AI-Generated Empathy

      By: Matan Rubin, Joanna Z. Li, Federico Zimmerman, Desmond C. Ong, Amit Goldenberg and Anat Perry
      Artificial intelligence (AI) and specifically large language models demonstrate remarkable social–emotional abilities, which may improve human–AI interactions and AI’s emotional support capabilities. However, it remains unclear whether empathy, encompassing... View Details
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      Rubin, Matan, Joanna Z. Li, Federico Zimmerman, Desmond C. Ong, Amit Goldenberg, and Anat Perry. "Comparing the Value of Perceived Human Versus AI-Generated Empathy." Nature Human Behaviour (December 31, 2025). (Pre-published online June 30, 2025.)
      • Teaching Interest

      Data Science and AI for Leaders

      By: Dennis Campbell
      Modern business increasingly relies... View Details
      Keywords: Artificial Intelligence; Data Science
      • Teaching Interest

      Data Science and Artificial Intelligence for Leaders

      By: Chiara Farronato
      With artificial intelligence (AI)... View Details
      Keywords: Data Science; Data Science And Analytics Management; Data Analytics; Data Analysis; Artificial Intelligence; Generative Ai; Generative Models
      • Forthcoming
      • Article

      Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

      By: Shunyuan Zhang and Das Narayandas
      We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
      Keywords: AI and Machine Learning; Customer Focus and Relationships; Performance Efficiency
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      Zhang, Shunyuan, and Das Narayandas. "Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment." Management Science (forthcoming).
      • Teaching Interest

      Overview

      By: Mitchell B. Weiss
      Public entrepreneurship, entrepreneurship, leadership, business and government, cities, artificial intelligence View Details
      Keywords: Public Entrepreneurship; Leadership; Business And Government; Artificial Intelligence; Entrepreneurship; Innovation and Invention; Innovation Leadership; Collaborative Innovation and Invention; Public Sector; City; AI and Machine Learning
      • Research Summary

      Overview

      By: Iavor I. Bojinov
      Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
      • Research Summary

      Overview

      By: Roberto Verganti
      Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details
      Keywords: Integrated Design; Strategy; Design Thinking; Innovation; Artificial Intelligence; Design; Technology; Leadership; Innovation Strategy
      • Research Summary

      Overview

      By: Himabindu Lakkaraju
      I develop machine learning tools and techniques which enable human decision makers to make better decisions. More specifically, my research addresses the following fundamental questions pertaining to human and algorithmic decision-making:

      1. How to build... View Details
      Keywords: Artificial Intelligence; Machine Learning; Decision Analysis; Decision Support
      • Research Summary

      Overview

      By: John A. Deighton
      Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
      Keywords: Marketing; Media; Information Technology; Advertising Industry; Communications Industry; Consumer Products Industry; Information Technology Industry; Telecommunications Industry; Publishing Industry; North and Central America; Asia; Europe
      • Research Summary

      Overview

      By: Ayelet Israeli
      Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details
      Keywords: Channel Management; Pricing; Pricing Policies; Online Marketing; E-commerce; Analytics; Econometrics; Field Experiments; Data Analytics; Artificial Intelligence; Value Of Data
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