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  • All HBS Web  (635)
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  • 04 Feb 2015
  • What Do You Think?

Is There a Stanford-Google-Silicon Valley School of Management?

Summing Up How Transferable is the Google "School of Management"? Responses to this month's column suggest a great deal of respect for what Google's management has been able to achieve, both in terms of a strategy for bringing high-tech services to View Details
Keywords: by James Heskett; Education
  • 07 Aug 2000
  • Research & Ideas

Rocket Science Retailing

better supply chain management.For many of the retailers in our study, forecasting product demand is a right-brain function that relies on the gut feel of a few individuals and not on the systematic use of sales data. But it's a big mistake to overlook the opportunity... View Details
Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail
  • 13 Feb 2006
  • Research & Ideas

Turning High Potential into Real Reward

book, Crossing the Chasm. NB: Why do so many companies have a hard time getting traction during this phase? Lassiter: The art in this process is recognizing how you get from "today" to the mainstream View Details
Keywords: Re: Joseph B. Lassiter; Consumer Products
  • 11 Mar 2014
  • First Look

First Look: March 11

our sample). August 2013 Marketing Letters To Groupon or Not to Groupon: The Profitability of Deep Discounts By: Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers Abstract—We examine the profitability and implications of online... View Details
Keywords: Sean Silverthorne
  • 12 Jan 2016
  • First Look

January 12, 2016

Case 815-042 The Structure and Functioning of Art Markets The production, valuation, and consumption of contemporary art are guided by cultural and economic forces that play... View Details
Keywords: Carmen Nobel
  • 23 Nov 2010
  • First Look

First Look: November 23

psychology and ethical decision making. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/caruso_gino_cognition_2011.pdf The Design of Online Advertising Markets Author: Benjamin G. Edelman Publication: In The Handbook... View Details
Keywords: Sean Silverthorne
  • 04 Oct 2016
  • First Look

October 4, 2016

birth was estimated at $190,800–$456,300. The percentage of HOM gestations among all ART pregnancies decreased from 11.4% in 1997 to 2.0% in 2012, with the sharpest year-over-year decline of 20.3% occurring in the year following the... View Details
  • 09 Mar 2010
  • First Look

First Look: March 9

abstract is unavailable at this time. Download the paper: http://hbr.org/2010/03/column-think-outside-the-building/ar/1 Changing Landscapes: The Construction of Meaning and Value in a New Market Category—Modern Indian View Details
Keywords: Martha Lagace
  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

School Case 808-027 Saffronart, a five-year-old online art auction company, leads the market for modern Indian art and now faces competitors in the View Details
Keywords: Martha Lagace
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

across medicine. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52286 forthcoming Strategic Management Journal Overcoming Institutional Voids: A Reputation-Based View of Long-Run Survival By: Gao, Cheng, Tiona Zuzul, Geoffrey Jones, and Tarun Khanna... View Details
Keywords: Carmen Nobel
  • 30 Jan 2019
  • What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

value for customers, and extraordinary returns to investors. Neither had extensive schooling in business administration. John Bogle earned a liberal arts degree from Princeton. Herb Kelleher received his from Wesleyan, with majors in... View Details
Keywords: by James Heskett; Air Transportation; Financial Services
  • 06 May 2002
  • Research & Ideas

A Toolkit for Customer Innovation

pace of change in many markets accelerates and as some industries move toward serving "markets of one," the cost of understanding and responding to customers' needs can easily spiral out of control. In the course of studying... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
  • April 2009 (Revised April 2012)
  • Case

Bono and U2

By: Nancy F. Koehn, Katherine Miller and Rachel Wilcox
This case traces the 30-year development of the rock band U2 and the development of its four members as artists, business leaders, and humanitarians (with particular attention paid to lead singer Bono's global humanitarian work). The case examines the beginnings of the... View Details
Keywords: Arts; Business Model; Social Entrepreneurship; Globalized Markets and Industries; Leadership; Brands and Branding; Personal Development and Career; Social Enterprise; Music Industry
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Koehn, Nancy F., Katherine Miller, and Rachel Wilcox. "Bono and U2." Harvard Business School Case 809-148, April 2009. (Revised April 2012.)
  • 16 Jul 2001
  • Research & Ideas

How to Compete Like a Judo Strategist

nearly sinking CNET by diverting essential resources into Snap!, "Know your limits. Only enter markets where you have a strong competitive advantage. Don't ever risk your core, unless you have to." "Singularity of... View Details
Keywords: by David B. Yoffie & Mary Kwak
  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

can increase use. We test this hypothesis in a field experiment in Zambia using door-to-door marketing of a home water purification solution. Our methodology separates the screening effect of prices (charging more changes the mix of... View Details
Keywords: Martha Lagace
  • 01 May 2006
  • What Do You Think?

Who Will Cast a Longer Shadow on the 21st Century: Friedman or Galbraith?

"I think Friedman will cast the longer shadow . . . the expansion of markets has speeded up the process of globalization . . . the corporate power of multinationals has not been as dominant as Galbraith had envisioned." In... View Details
Keywords: by James Heskett
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

the economic success of fashion designers in the marketplace. (Her research on the market for modern and contemporary fine art in India also bears out this phenomenon.) "One of the most well-accepted... View Details
Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
  • 23 Dec 2008
  • First Look

First Look: December 23, 2008

  Working PapersIf You Are So Smart, Why Aren't You Rich? The Effects of Education, Financial Literacy and Cognitive Ability on Financial Market Participation Authors:Shawn A. Cole and Gauri Kartini Shastry Abstract Household financial... View Details
Keywords: Martha Lagace
  • 20 Oct 2015
  • First Look

October 20, 2015

Collaborative Marketing by a Global Financial Institution and a Major Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—Purpose: This paper examines cultural sponsorship from a partnership and... View Details
Keywords: Sean Silverthorne
  • 21 Sep 2016
  • Research & Ideas

Shabana Azmi: Leveraging Bollywood Fame into Social Good

fighting intolerance and religious extremism. All of which makes her seemingly an unusual interview subject for Harvard Business School's Creating Emerging Markets series, sponsored by the HBS Business History Initiative, which has... View Details
Keywords: by Sean Silverthorne; Motion Pictures & Video
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