Apps - Publications - Faculty & Research

01 Jun 2017
News

In My Humble Opinion: Jen Wong (MBA 2004)

folks who have worked at pure-play digital companies. Both love the brand equally, but they have different ideas about what is possible for the brand.” The bleeding edge: “Is a place every company should want to be. Selectively. For example, Time Inc. launched a... View Details

Keywords: April White

01 Dec 2010
News

Making a Difference

codes readable by smartphone cameras. The information encoded in the graphic will take your smartphone browser to a designated Web address. To access the bar-code information, first download free QR scanner software from your smartphone provider’s View Details

Keywords: Roger Thompson; meta

01 Jun 2022
News

'Rooted' In Innovation

include a mechanical engineering degree from MIT and patented novel technologies for self-driving vehicles. “But I don’t want to just make an app that delivers Instacart items five seconds sooner. My career vision is to tackle difficult... View Details

Keywords: Deborah Blagg

01 Dec 2018
News

Democratizing Funding, Diversifying Funders

profile for Republic-listed companies different, but the platform is also selling products and services less likely to resonate with what Hofmann calls the “traditional white-male VC.” She holds up the example of the black-owned startup theCut, an View Details

Keywords: Sasha Issenberg

15 Jan 2020
News

The Business of Access

services. “We’re working to introduce these technologies to clients in their 60s and 70s. These are people who don’t go to bed with their phones beside them.” Such technology, she says, includes screen readers for smart phones, for example, or the ability to use the... View Details

Keywords: Maureen Harmon

01 Mar 2025
News

On The Case: The Base Factor

In her research as a marketing modeler, Professor Eva Ascarza focuses on understanding customers—and predicting, in particular, who will be a good one and how best to retain them. Without customers, obviously, there is no business. That could also be the tagline for... View Details

Keywords: Jen McFarland Flint

13 Nov 2020
News

Students craft their post-HBS lives

reflection. “One of the course goals is to help students develop self-knowledge and live with greater intentionality,” explains Francis, who journals regularly. “We created an app that prompts students to reflect daily and then aggregates... View Details

01 Dec 2017
News

The Future of VR is Animated Bunnies

experience—downloaded as an app to a VR headset—is more like a Choose Your Own A dventure book. Users’ decisions shape the storyline, while their interactions with the characters do something even more remarkable: create an emotional... View Details

Keywords: Janelle Nanos

14 Jul 2021
News

The First Five Years: Nicolas Manes (MBA 2020)

did you and your company address the challenges that came with the pandemic? “Honestly, right now our biggest problem is keeping up with demand. We hired the head of product of the largest delivery app in Latin America to help us continue... View Details

18 May 2015
News

The First Five Years: Anjali Vaidya (MBA 2010)

mobile one. Uber and other apps have made the mobile device a remote control for life (think of how distressing it is when your battery runs out!). The pace of innovation here makes it incredibly exciting to be a part of this industry.”... View Details

Keywords: Google; Yahoo; News, Library, Internet, and Other Services; Information

01 Dec 2022
News

The State of Play

sculptural art, responsive technology, audio, video, and performance—all of which makes more sense when you see it. Meow Wolf is releasing an app next year that will add to the functionality of the in-person experience, with inspiration... View Details

Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

22 Feb 2022
News

An Rx for Small Business Recovery

Tools “The good news is that small businesses are resilient. Many of them are already using apps driven by AI and algorithms to pivot their business models,” Mills adds. In her book, she coined the term “small business utopia” to describe... View Details

Keywords: Deborah Blagg

01 Dec 2016
News

Alumni Books of 2016

Press) The authors discuss the surprising paths people take to entrepreneurship, as seen in this collection of 16 interviews with a mix of established young entrepreneurs (like Alexa Hirschfeld of Paperless Post and Justin McLeod of the dating View Details

25 Feb 2020
News

Case Study: The Credit Bureau

technology for B2B2C, but I suspect he will have to do that anyway. An app would be important for keeping in touch with customers and dealing with any problems in both business models. Mobley could think about partnering with building... View Details

Keywords: Jen McFarland Flint; Real Estate

04 Sep 2019
News

Putting the Game Within Reach

its inaugural season with eight teams that will play hour-long, 7-on-7 arena-style football games broadcasted on Twitch, a live-streaming platform used mainly by gamers. Play calling can be executed live during the game on either an app... View Details

20 Dec 2019
News

The 19 Musts of 2019

DOWNLOAD Flighty “It’s a premium app for frequent-fliers that gives you the fastest, most granular data on your flights. I jet between meetings in NYC and SF a few times a month, so Flighty is my welcome wingman!” —Alex Taussig (MBA... View Details

Keywords: podcast; Arts, Entertainment

19 Apr 2018
News

One Last Pitch

app allows the user to participate in random drugs tests using a thumbprint, or breath or saliva tests via video. “No more degrading urine tests,” Gastfriend says. Patients are rewarded for meeting goals and staying on the program through... View Details

Keywords: Jennifer Myers

05 Aug 2015
News

Mobilizing the Public to Fight Bribery

Very consumer focused,” says Motte-Munoz. “Say you need a driver’s license; the app will tell you where all the DMV offices are and tell you their rating on a corruption basis.” “People know there’s corruption,” Motte-Munoz adds. “We’re... View Details

Keywords: Constantine von Hoffman; Executive, Legislative, and Other General Government Support; Government

22 Feb 2022
News

Case Study: Welcome Aboard

will offer a starter pack that contains all the electronics. A $25 refill includes four disposable patches, which Cass estimates to be a one-month supply for an endurance athlete. The data and the app are free. Although there’s a bit of a... View Details