Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,495) Arrow Down
Filter Results: (2,495) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (2,495)
    • People  (10)
    • News  (553)
    • Research  (1,628)
    • Events  (23)
    • Multimedia  (11)
  • Faculty Publications  (954)

Show Results For

  • All HBS Web  (2,495)
    • People  (10)
    • News  (553)
    • Research  (1,628)
    • Events  (23)
    • Multimedia  (11)
  • Faculty Publications  (954)
← Page 9 of 2,495 Results →
  • 06 Dec 2017
  • News

Uber Really Wants You to Use Its Credit Card

  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

supplier thinks about ways to get the product/service out to the customer. If the company achieves its sales goals, it lulls the company into the assumption that the channels must be right. For all you know... View Details
Keywords: by Sean Silverthorne
  • 2001
  • Working Paper

Strategies to Fight Ad-sponsored Rivals

By: Ramon Casadesus-Masanell and Feng Zhu
We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details
Keywords: Advertising; Business Model; Competition; Competitive Strategy
Citation
Read Now
Related
Casadesus-Masanell, Ramon, and Feng Zhu. "Strategies to Fight Ad-sponsored Rivals." Harvard Business School Working Paper, No. 10-026, September 2009. (Revised March 2010.)
  • 09 Feb 2017
  • News

A New Approach to Civics Education

    Strategies to Fight Ad-sponsored Rivals

    We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to... View Details
    • 12 Mar 2021
    • News

    It’s Time to Rethink Your Global Logistics

    • September 2010
    • Article

    Strategies to Fight Ad-sponsored Rivals

    By: Ramon Casadesus-Masanell and Feng Zhu
    We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details
    Keywords: Strategy; Business Models; Tactics; Pricing; Business Model; Advertising; Competition; Quality; Price; Product Marketing
    Citation
    Find at Harvard
    Purchase
    Related
    Casadesus-Masanell, Ramon, and Feng Zhu. "Strategies to Fight Ad-sponsored Rivals." Management Science 56, no. 9 (September 2010): 1484–1499.
    • 16 Jul 2019
    • Cold Call Podcast

    Juul's Mission: Convince 1 Billion Smokers to Switch Habits

    • 23 Sep 2013
    • News

    That Online Review May Really Be Too Good to Be True

    • April 2003
    • Background Note

    Sunk Costs: The Plan to Dump the Brent Spar (E)

    This case summarizes the technical evaluation methodology Shell employed to evaluate the alternative proposals submitted to its engineering competition for disposing of the Brent Spar. It also details the results of the evaluation process. View Details
    Keywords: Natural Environment; Business and Community Relations; Projects; Energy Sources; Energy Industry
    Citation
    Find at Harvard
    Related
    Watkins, Michael D., and Samuel Passow. "Sunk Costs: The Plan to Dump the Brent Spar (E)." Harvard Business School Background Note 903-014, April 2003.
    • 06 Dec 2020
    • News

    Five Pricing Moves Companies Made in 2020, From Zoom to Peloton

    • February 2023
    • Article

    A Different Framework to Achieve Universal Coverage in the U.S.

    By: Katherine Baicker, Amitabh Chandra and Mark Shepard
    This JAMA Forum discusses alternative ways to achieve universal coverage in the US such as administrative simplification in the Affordable Care Act plans to increase enrollment, having a basic policy that would be available to everyone, and options for supplemental... View Details
    Keywords: Health Care and Treatment; Government Legislation; Insurance; Cost; United States
    Citation
    Register to Read
    Related
    Baicker, Katherine, Amitabh Chandra, and Mark Shepard. "A Different Framework to Achieve Universal Coverage in the U.S." e230187. JAMA Health Forum 4, no. 2 (February 2023).
    • Article

    Lessons From Hollywood: A New Approach To Funding R&D

    By: Gary P. Pisano and Andrew W. Lo
    Companies find it increasingly difficult to justify long-term, risky R&D investments—particularly in science-based fields such as biotechnology, advanced materials, and energy. We argue in this article that the traditional venture model has limits for such investments... View Details
    Keywords: Financial Innovation; Financial Strategy; Project Management; R&D; Start-up; Innovation Strategy; Business Model; Research and Development; Financial Management; Risk Management; Strategy
    Citation
    Find at Harvard
    Purchase
    Related
    Pisano, Gary P., and Andrew W. Lo. "Lessons From Hollywood: A New Approach To Funding R&D." MIT Sloan Management Review 57, no. 2 (Winter 2016): 47–54.
    • 01 Dec 2020
    • News

    China aims to shake US grip on chip design tools

      We Need Nuclear To Solve Climate Change

      Lassiter argues that the world needs to get nuclear power back into the race against fossil fuels in order to avoid significant levels of CO2 emission-driven climate change. The world’s energy experts forecast that CO2 emissions will increase for the foreseeable... View Details

      • March 31, 2022
      • Article

      Two Approaches to Capping Health Care Prices

      By: Michael E. Chernew, Maximilian J. Pany and Leemore S. Dafny
      High health care prices for the privately-insured contribute to high premiums, which put downward pressure on wages, and induce employers to reduce benefit generosity and charge employees more for coverage. As the average annual premium for family coverage currently... View Details
      Keywords: Price Caps; Health Care and Treatment; Price
      Citation
      Find at Harvard
      Register to Read
      Related
      Chernew, Michael E., Maximilian J. Pany, and Leemore S. Dafny. "Two Approaches to Capping Health Care Prices." Health Affairs Forefront (March 31, 2022).
      • 01 Dec 2022
      • News

      Singing to the Corn

      you will, for an alternative to the high-yield, soil-depleting cycle of tilling, pesticides, and fertilization that could ultimately endanger the planet’s ability to grow... View Details
      Keywords: Julia Hanna; photographed by Vance Jacobs; Agriculture
      • 22 Oct 2009
      • Working Paper Summaries

      Strategies to Fight Ad-sponsored Rivals

      Keywords: by Ramon Casadesus-Masanell & Feng Zhu; Advertising
      • 2024
      • Report

      Overcoming Barriers to Resolving Gaza and Beyond

      By: James K. Sebenius
      As of early January 2024, discussion of the Gaza war heavily focuses on its humanitarian costs, cease fire possibilities, hostage prospects, and “day after” options. Yet what longer-term strategy guides actions on these vital issues while offering a more positive... View Details
      Keywords: Negotiation; War; International Relations; Israel; Middle East
      Citation
      Read Now
      Related
      Sebenius, James K. "Overcoming Barriers to Resolving Gaza and Beyond." Report, Belfer Center for Science and International Affairs, January 2024.
      • ←
      • 9
      • 10
      • …
      • 124
      • 125
      • →
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.