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  • All HBS Web  (361)
    • News  (35)
    • Research  (199)
  • Faculty Publications  (182)

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  • All HBS Web  (361)
    • News  (35)
    • Research  (199)
  • Faculty Publications  (182)
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  • 11 Dec 2018
  • Research & Ideas

Free Trade Needs Nurturing—and Other Lessons from History

Question: What patterns emerge from history that can help us better understand where we are today? Sophus Reinert: To many people, globalization is teleological, something that necessarily becomes stronger over time and leads to an ever-more economically interconnected... View Details
Keywords: by Staff; Aerospace; Aerospace; Aerospace; Aerospace; Aerospace; Aerospace; Aerospace; Aerospace; Aerospace; Aerospace
  • March 2022 (Revised January 2023)
  • Case

Innovation at Moog Inc.

By: Brian J. Hall, Ashley V. Whillans, Davis Heniford, Dominika Randle and Caroline Witten
This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using... View Details
Keywords: Innovation; Innovation Lab; Innovation Management; Motivation; Incentives; Culture; Compensation; Compensation And Benefits; Scalability; Business Growth and Maturation; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Organizational Culture; Performance Consistency; Performance Effectiveness; Performance Efficiency; Performance Productivity; Performance Evaluation; Creativity; Motivation and Incentives; Aerospace Industry; Aerospace Industry; United States
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Hall, Brian J., Ashley V. Whillans, Davis Heniford, Dominika Randle, and Caroline Witten. "Innovation at Moog Inc." Harvard Business School Case 922-040, March 2022. (Revised January 2023.)
  • March 2006 (Revised December 2013)
  • Case

Hexcel Turnaround — 2001 (A)

By: Paul W. Marshall, James Quinn and Reed Martin
Hexcel's new CEO is faced with deciding how to "take out" $60 million in cash costs in fiscal 2002, as two of the company's end markets—electronics and commercial aerospace—are expected to decline precipitously. Options include closing plants, exiting a business, or... View Details
Keywords: Private Equity; Negotiation; Management Teams; Organizational Change and Adaptation; Strategy; Change Management; Crisis Management; Borrowing and Debt; Aerospace Industry; Aerospace Industry; United States
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Marshall, Paul W., James Quinn, and Reed Martin. "Hexcel Turnaround — 2001 (A)." Harvard Business School Case 806-099, March 2006. (Revised December 2013.)
  • July 15, 2022
  • Article

Does Elon Musk Have a Strategy?

By: Andy Wu and Goran Calic
Does Elon Musk have a strategy? Or is he just out there winging it? Looking at Musk’s many companies, common themes stand out across three areas: what fits into his vision for problems to solve, how he designs an organization as a solution to those problems, and why he... View Details
Keywords: Technology; Strategy; Vision; Resources; Organization; Platform; Closed Systems; Leadership; Complexity; Organizational Design; Vertical Integration; Problems and Challenges; Success; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry
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Wu, Andy, and Goran Calic. "Does Elon Musk Have a Strategy?" Harvard Business Review Digital Articles (July 15, 2022).
  • June 1969 (Revised November 1977)
  • Case

Beech Aircraft Corp.

By: Malcolm S. Salter
Keywords: Aerospace Industry
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Salter, Malcolm S. "Beech Aircraft Corp." Harvard Business School Case 369-008, June 1969. (Revised November 1977.)
  • January 1997 (Revised July 1997)
  • Teaching Note

Atlantic Corporation--Abridged TN

By: Thomas R. Piper
Teaching Note for (9-297-015). View Details
Keywords: Aerospace Industry
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Piper, Thomas R. "Atlantic Corporation--Abridged TN." Harvard Business School Teaching Note 297-075, January 1997. (Revised July 1997.)
  • February 2025
  • Case

Fly, Fix, Fly at True Anomaly

By: Joshua Lev Krieger, Jim Matheson, Fiona Murray and David Allen
How should companies learn from failure? Founded by four U.S. Space Force warfighters, the tough tech startup True Anomaly wanted to compete with major defense contractors to supply the U.S. Department of Defense with satellites and software that could help protect... View Details
Keywords: Business Startups; Engineering; National Security; Digital Platforms; Failure; Problems and Challenges; Business and Government Relations; War; Aerospace Industry; United States; Colorado
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Krieger, Joshua Lev, Jim Matheson, Fiona Murray, and David Allen. "Fly, Fix, Fly at True Anomaly." Harvard Business School Case 825-040, February 2025.
  • 2025
  • Book

Space to Grow: Unlocking the Final Economic Frontier

By: Matthew Weinzierl and Brendan Rosseau
Your guide--using the compelling stories of changemakers and the tools of economics--to the transformation and future possibilities of the business and economics of space.

Space is a place of unparalleled possibility for humanity, and it's undergoing a... View Details
Keywords: Transformation; Economics; Innovation and Invention; Market Entry and Exit; Aerospace Industry
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Weinzierl, Matthew, and Brendan Rosseau. Space to Grow: Unlocking the Final Economic Frontier. Harvard Business Review Press, 2025.
  • January 2025
  • Case

COMAC - Chinese Aviation Soars to New Heights

By: William C. Kirby and Daniel Fu
COMAC's C919 manifested the first challenge to the Boeing-Airbus duopoly since it came to dominate aircraft manufacturing in the 1990s. Beijing sought to export the C919 abroad in its quest to become a "transportation superpower." Was it a wise decision for COMAC to... View Details
Keywords: Aviation; Boeing; Airbus; Aircraft; State-owned Enterprise (SOE); Chinese Manufacturing; Airline Industry; Airports; Global Strategy; Governing Rules, Regulations, and Reforms; Duopoly and Oligopoly; Supply Chain; Expansion; Aerospace Industry; China; United States; Europe
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Kirby, William C., and Daniel Fu. "COMAC - Chinese Aviation Soars to New Heights." Harvard Business School Case 325-074, January 2025.
  • March 2022
  • Teaching Note

Tomorrow.io Goes To Space

By: Joshua Lev Krieger, Abhishek Nagaraj and James Barnett
Teaching Note for HBS Case No. 822-005. In March 2021, the weather company Tomorrow.io announced a new project to develop satellites equipped with radar for weather monitoring and launch them into Earth’s orbit. Company leadership considers execution strategies. View Details
Keywords: Communication; Competency and Skills; Decision Making; Design; Engineering; Globalization; Innovation and Invention; Performance; Technological Innovation; Aerospace Industry
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Krieger, Joshua Lev, Abhishek Nagaraj, and James Barnett. "Tomorrow.io Goes To Space." Harvard Business School Teaching Note 822-102, March 2022.
  • October 2022
  • Case

Spaceport America, Public Sector Risk-taking, and Political Accountability (A)

By: Matthew Weinzierl, Dava Newman, Rebecca Browder and Angela Acocella
Sitting quietly in the heart of the New Mexico desert in the summer of 2014, Spaceport America (SA) housed little of the activity its supporters anticipated when opening its hangar doors in 2011. Despite $1 million in annual rent from Virgin Galactic, British... View Details
Keywords: Funding Sources; Risk and Uncertainty; Public Sector; Business and Government Relations; Factories, Labs, and Plants; Aerospace Industry; New Mexico
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Weinzierl, Matthew, Dava Newman, Rebecca Browder, and Angela Acocella. "Spaceport America, Public Sector Risk-taking, and Political Accountability (A)." Harvard Business School Case 723-011, October 2022.
  • July 2020 (Revised October 2020)
  • Case

Valentina Tereshkova: Conquering Space

By: Boris Groysberg and Annelena Lobb
On June 13, 1963, Valentina Tereshkova of the USSR became the first woman to fly in space on Vostok 6. Soviet leaders publicly espoused gender equity, but also sent Tereshkova on her mission in order to be the first country to send a woman to space, a milestone they... View Details
Keywords: Gender Equity; Gender; Equality and Inequality; Personal Development and Career; Aerospace Industry; Soviet Union; United States
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Groysberg, Boris, and Annelena Lobb. "Valentina Tereshkova: Conquering Space." Harvard Business School Case 421-005, July 2020. (Revised October 2020.)
  • April 2017 (Revised July 2017)
  • Case

ISRO: Explore Space or Exploit CubeSats?

By: Prithwiraj Choudhury, Tarun Khanna, Karim Lakhani and Rachna Tahilyani
The Indian Space Research Organization (ISRO) achieved global acclaim by launching successful missions to the moon and Mars at a fraction of the cost of prior Western missions. It is now faced with an important strategic dilemma—whether to continue exploring deep space... View Details
Keywords: Strategic Planning; Decision Choices and Conditions; Aerospace Industry; India
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Choudhury, Prithwiraj, Tarun Khanna, Karim Lakhani, and Rachna Tahilyani. "ISRO: Explore Space or Exploit CubeSats?" Harvard Business School Case 617-062, April 2017. (Revised July 2017.)
  • February 2016 (Revised May 2016)
  • Case

Astroscale, Space Debris, and Earth's Orbital Commons

By: Matthew Weinzierl, Angela Acocella and Mayuka Yamazaki
An engineer and technology entrepreneur, Nobu Okada, had turned a mid-life crisis into a bold—some would say quixotic—quest to prevent a tragedy of the commons at the global scale. Namely, Okada believed the accumulation of debris in near-Earth orbital space posed a... View Details
Keywords: Market Entry and Exit; Global Range; Entrepreneurship; Crisis Management; Wastes and Waste Processing; Economics; Aerospace Industry
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Weinzierl, Matthew, Angela Acocella, and Mayuka Yamazaki. "Astroscale, Space Debris, and Earth's Orbital Commons." Harvard Business School Case 716-037, February 2016. (Revised May 2016.)
  • 2015
  • Conference Presentation

Managing Failure in Pioneering Industries: Virgin Galactic, Legitimacy, and the 2014 Test Flight Crash

By: Luciana Silvestri and Anil Doshi
Keywords: Failure Tolerance; Innovation; Nascent Industries; Legitimacy; Cognition; Organizational Learning; Organizations; Entrepreneurship; Emerging Markets; Performance; Learning; Failure; Cognition and Thinking; Innovation and Invention; Aerospace Industry
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Silvestri, Luciana, and Anil Doshi. "Managing Failure in Pioneering Industries: Virgin Galactic, Legitimacy, and the 2014 Test Flight Crash." Paper presented at the Strategic Management Society Annual International Conference, Denver, CO, 2015.
  • September 2013
  • Case

Boeing 787: More Electric Architecture

By: Willy Shih
The "more electric architecture" of the Boeing 787 Dreamliner represented a significant shift in the design of secondary power systems for commercial aircraft, compared to traditional designs that employed a mix of hydraulic, pneumatic, and electrical power. While the... View Details
Keywords: Boeing; 787; Airbus; A350XWB; Architectural Innovation; Technological Substitution; Technological Innovation; Vertical Integration; Air Transportation; Aerospace Industry; United States
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Shih, Willy. "Boeing 787: More Electric Architecture." Harvard Business School Case 614-015, September 2013.
  • 1992
  • Other Unpublished Work

Productivity on Missile Development Program 309 - HBS Analysis and Decision Case

By: J. Ronald Fox
Keywords: Performance Productivity; National Security; Decision Making; Aerospace Industry
Citation
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Fox, J. Ronald. "Productivity on Missile Development Program 309 - HBS Analysis and Decision Case." January 1992.
  • March 2006
  • Teaching Note

Mission to Mars (A) (TN)

By: Alan D. MacCormack
Keywords: Aerospace Industry
Citation
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MacCormack, Alan D. "Mission to Mars (A) (TN)." Harvard Business School Teaching Note 606-101, March 2006.
  • June 1998
  • Article

The Coevolution of Community Networks and Technology: Lessons From the Flight Simulation Industry

By: L. Rosenkopf and Michael Tushman
Keywords: Networks; Information Technology; Learning; Aerospace Industry
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Rosenkopf, L., and Michael Tushman. "The Coevolution of Community Networks and Technology: Lessons From the Flight Simulation Industry." Industrial and Corporate Change 7, no. 2 (June 1998): 311–346.
  • June 1981
  • Supplement

Airframe Industry (D): Fall 1979

By: Benson P. Shapiro
Keywords: Aerospace Industry
Citation
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Shapiro, Benson P. "Airframe Industry (D): Fall 1979." Harvard Business School Supplement 581-120, June 1981.
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