Publications

July 2020 (Revised October 2020)
Case

Valentina Tereshkova: Conquering Space

By: Boris Groysberg and Annelena Lobb

On June 13, 1963, Valentina Tereshkova of the USSR became the first woman to fly in space on Vostok 6. Soviet leaders publicly espoused gender equity, but also sent Tereshkova on her mission in order to be the first country to send a woman to space, a milestone they... View Details

Keywords: Gender Equity; Gender; Equality and Inequality; Personal Development and Career; Aerospace Industry; Soviet Union; United States

April 2017 (Revised July 2017)
Case

ISRO: Explore Space or Exploit CubeSats?

By: Prithwiraj Choudhury, Tarun Khanna, Karim Lakhani and Rachna Tahilyani

The Indian Space Research Organization (ISRO) achieved global acclaim by launching successful missions to the moon and Mars at a fraction of the cost of prior Western missions. It is now faced with an important strategic dilemma—whether to continue exploring deep space... View Details

Keywords: Strategic Planning; Decision Choices and Conditions; Aerospace Industry; India

February 2016 (Revised May 2016)
Case

Astroscale, Space Debris, and Earth's Orbital Commons

By: Matthew Weinzierl, Angela Acocella and Mayuka Yamazaki

An engineer and technology entrepreneur, Nobu Okada, had turned a mid-life crisis into a bold—some would say quixotic—quest to prevent a tragedy of the commons at the global scale. Namely, Okada believed the accumulation of debris in near-Earth orbital space posed a... View Details

Keywords: Market Entry and Exit; Global Range; Entrepreneurship; Crisis Management; Wastes and Waste Processing; Economics; Aerospace Industry

2015
Conference Presentation

Managing Failure in Pioneering Industries: Virgin Galactic, Legitimacy, and the 2014 Test Flight Crash

By: Luciana Silvestri and Anil Doshi

Keywords: Failure Tolerance; Innovation; Nascent Industries; Legitimacy; Cognition; Organizational Learning; Organizations; Entrepreneurship; Emerging Markets; Performance; Learning; Failure; Cognition and Thinking; Innovation and Invention; Aerospace Industry

September 2013
Case

Boeing 787: More Electric Architecture

By: Willy Shih

The "more electric architecture" of the Boeing 787 Dreamliner represented a significant shift in the design of secondary power systems for commercial aircraft, compared to traditional designs that employed a mix of hydraulic, pneumatic, and electrical power. While the... View Details

Keywords: Boeing; 787; Airbus; A350XWB; Architectural Innovation; Technological Substitution; Technological Innovation; Vertical Integration; Air Transportation; Aerospace Industry; United States

1992
Other Unpublished Work

Productivity on Missile Development Program 309 - HBS Analysis and Decision Case

By: J. Ronald Fox

Keywords: Performance Productivity; National Security; Decision Making; Aerospace Industry

March 2006
Teaching Note

Mission to Mars (A) (TN)

By: Alan D. MacCormack

Keywords: Aerospace Industry

June 1998
Article

The Coevolution of Community Networks and Technology: Lessons From the Flight Simulation Industry

By: L. Rosenkopf and Michael Tushman

Keywords: Networks; Information Technology; Learning; Aerospace Industry

June 1981
Supplement

Airframe Industry (D): Fall 1979

By: Benson P. Shapiro

Keywords: Aerospace Industry

December 1982
Case

General Electric Aircraft Engine Business Group (A)

By: Arthur Schleifer Jr.

Keywords: Aerospace Industry

October 1968 (Revised November 1977)
Case

Beech Aircraft Corp. (A)

By: Stephen A. Greyser

Keywords: Aerospace Industry

February 1987 (Revised December 1992)
Case

Honeywell Commercial Aviation Division (C)

By: Michael Beer

Keywords: Aerospace Industry

November 1986
Supplement

People Express - March 1984

By: D. Quinn Mills

Describes People Express business strategy and whether it was successful. Describes changing environment in the airline industry and asks students to make decisions concerning a new business strategy for People Express. Follow-up to the (A) case. View Details

Keywords: Change; Industry Structures; Business Strategy; Aerospace Industry

January 1999 (Revised October 1999)
Supplement

STT Aerospace, Supplement

By: Richard G. Hamermesh and Jeremy Dann

Supplements the case. View Details

Keywords: Aerospace Industry

April 1990 (Revised December 1992)
Case

Empresa Brasileira de Aeronautica S.A. (Abridged)

By: James E. Austin

Keywords: Aerospace Industry; Brazil

04 Apr 2011
Research & Ideas

Attention Medical Shoppers: What Health Care Can Learn from Walmart and Amazon

colleagues at Brigham and Women's Hospital worked with safety experts at the aerospace and defense giant Boeing, and developed a checklist for surgeons. Among the heretofore commonly-missed items on the list: making sure everyone in the... View Details

Keywords: by Carmen Nobel; Health

November 2019
Supplement

United Technologies Corp.: Are the Parts Worth More Than the Whole?

By: Benjamin C. Esty and Daniel Fisher

After spending more than 50 years creating a diversified industrial conglomerate that Fortune Magazine described as “arguably the most profitable conglomerate in America” in 2014, UTC’s CEO Greg Hayes was under pressure from activist investors (Dan Loeb and Bill... View Details

Keywords: Corporate Strategy; Business Conglomerates; Financial Management; Corporate Governance; Organizational Structure; Diversification; Valuation; Investment Activism; Financial Strategy; Investment Funds; Value Creation; Aerospace Industry; Aerospace Industry; Aerospace Industry; United States