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- All HBS Web
(1,979)
- News (326)
- Research (1,274)
- Events (10)
- Multimedia (26)
- Faculty Publications (852)
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- 17 Feb 2011
- News
Field Report: Rwanda
a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer service for its... View Details
- 18 Apr 2022
- News
Home Grown
cofounded InMobi, a mobile-first advertising platform that achieved unicorn status in 2011—the first consumer technology company fully conceived and executed in India to do so. In this episode of Skydeck, Associate Editor Julia Hanna... View Details
- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
successful?” “One of the big things in recruitment is figuring out how to attract employees who reflect the people we are trying to serve. For instance, one of our core areas is criminal justice. Today, one in four Americans has a criminal record, so when we View Details
- 01 Dec 2011
- News
Inside MTV’s Global Fame
integrated marketing, constantly cutting deals with advertisers not just to buy spots on MTV Europe but also to sponsor entire shows and concerts and to offer unique rewards to viewers as well. He takes credit (or blame) for MTV’s being... View Details
- 15 Dec 2024
- News
Skydeck: Reddit’s Rise
Jen Wong (MBA 2004), COO of Reddit (Illustration by John S. Dykes) “I met Steve [Huffman] at SFO, I think at like 6:00 AM. We were sort of ships passing and had a great meeting and I got really excited because it’s really rare that you get to work on an asset that is,... View Details
- 29 Mar 2023
- News
Robert Kraft Launches Campaign to Combat Antisemitism
person," as reported by CBS News. The campaign was launched through Kraft's Foundation to Combat Antisemitism and will feature public service television advertisements as well as a social media campaign. Kraft told the Associated Press... View Details
- 01 Sep 2010
- News
Fair Trade
over the years. The importance of women as consumers, in particular, has led to a long-standing critique of the industry as an instrument for the oppression of women by men (and their corporations). Feminist writers have regularly blamed its View Details
- 01 Jun 1997
- News
Carla Small
the internal whispers telling her that her real love centered on children and families, however, she moved to Chicago and began a promising career as an advertising executive at Leo Burnett, Inc. "It was a great experience," Small says,... View Details
Keywords: Linda Goodspeed
- 01 Jun 2002
- News
History Matters
marketing strategist in the wake of a softening economy, shrinking advertising budgets, and eroding consumer confidence, in addition to the aftershocks of September 11. “In this volatile environment, marketers and CEOs realize with new... View Details
- 01 Jun 2011
- News
Students Start-Ups Tap New HBS Fund
from 88 applicants, were: Adiply (Omar Restom, HBS ’12): A self-serve tool that allows an advertiser to buy ad space on a Web site. AfterSteps (Jess Bloomgarden, Alex Stratoudakis, and Emma Taylor, all HBS ’12): End-of-life planning with... View Details
Keywords: awards
- 01 Apr 2002
- News
Pamela Thomas Graham on September 11
second office at Manhattan’s 30 Rockefeller Plaza. She’d just finished a breakfast meeting with advertising clients and was preparing to return to CNBC’s Fort Lee, New Jersey, headquarters when the first plane struck the World Trade... View Details
- 01 Jun 2002
- News
News in the News Biz
of wealthy individuals, then the newspaper business has to generate profit. Since 75 percent of newspaper revenue comes from advertising, and staff — at 16 percent of total cost — is the most important cost after newsprint, it is not surprising that publishers resort... View Details
- 22 Sep 2015
- News
Getting New Ideas off the Ground
of the things that we learned was that you could target advertising in a very different way if you were to think about the cable infrastructure differently. So we built another company in the advertising... View Details
- 01 Jun 2001
- News
Point, Click, Give: Internet Fuels Philanthropic Fundraising Revolution
shopping mall GreaterGood.com, for example, uses traditional advertising to draw visitors to its site. Charity mall iGive.com, in contrast, relies on its nonprofits to publicize its fundraising opportunities. Most WEBSEs use some... View Details
- 01 Mar 2004
- News
Take 2: From Ad Copy to Cuneiform
68de8c2ce3ee202dde70bc45957e0ca6 Since retiring from the advertising business in 1994, Joan O. Rothberg (MBA ’63) has spent a good deal of time crawling around in the dirt. But she’s not just puttering in her Summit, New Jersey, garden... View Details
- 01 Dec 2022
- News
Research Brief: Pocket Change
advertising as well as to determine whether candidates who receive significant amounts of small donations run different types of campaigns. “Our existing research has given us a better understanding of who the small donors are and why... View Details
Keywords: Jill Radsken
- 01 Feb 1998
- News
Touching All the Bases: Stephen A. Greyser
commentator; a current board member of four marketing-related corporations; formerly an editor and later board chairman of the Harvard Business Review; and former executive director of the Marketing Science Institute. He was elected a fellow of the American Academy of... View Details
Keywords: Marguerite Rigoglioso
- 01 Jun 2000
- News
Going Public: Christopher S. Yeh
then rent to marketers, who send our members online advertisements that match their stated interests and activities." So what's in it for members? ClickDough shares with them at least 50 percent of the revenues it earns from advertisers,... View Details
Keywords: Garry Emmons
- 01 Oct 2000
- News
Linda B. Kanner: All in the Family
some HBS classes, including those in which edu.com was developed as a business plan. After moving back home to launch his company, Adam didn't look far for his first partner. "I was doing some consulting work and considering opportunities in View Details
Keywords: Julia Hanna
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
traditional marketing and advertising activities in conjunction with the Cup, as long as they don't impinge on the rights of the sponsors. But over the years, even as FIFA goes to great lengths to keep the Cup free of unauthorized... View Details
Keywords: Garry Emmons