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Show Results For
- All HBS Web
(1,961)
- News (321)
- Research (1,266)
- Events (9)
- Multimedia (26)
- Faculty Publications (848)
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- 01 Jun 2001
- News
"Unheard Voices" Brings to Light Three Centuries of American Women at Work
Trade card from 1833 advertising "Lydia E. Pinkham's Vegetable Compound." (Baker Library Historical Collections) From the time of her marriage in 1743 until her death in 1765, Sarah Chamberlain, wife of Nathaniel Chamberlain, a blacksmith... View Details
- 01 Apr 2002
- News
The Simplest Taste
parlaying that one emporium into an empire of stores nationwide. Neiman Marcus introduced a number of innovations such as weekly department store fashion shows, personalized gift wrapping, a national advertising campaign (unheard of for a... View Details
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
conducted, and developing platforms to promote digital reading. “It’s stunning that we still read so much on paper,” said Ballmer. In addition, the company will push forward with major efforts to build its online search and advertising... View Details
- 01 Dec 2009
- News
What’s On?
KILAR After working at Amazon.com for nine years, in 2007 Jason Kilar (MBA ’97) became CEO of Hulu, the service that brings popular television programming and movies to computers via high-quality streaming video. Hulu, free and ad-supported, may be the next big thing;... View Details
- 01 Dec 2008
- News
Teaching is in his DNA
John McArthur, as many of his friends say emphatically, is a teacher. “That’s his DNA,” says Boston advertising legend Jack Connors. “He wants to take his students, whoever they may be, and turn them into contributors to the community.... View Details
- 01 Jun 2002
- News
News in the News Biz
of wealthy individuals, then the newspaper business has to generate profit. Since 75 percent of newspaper revenue comes from advertising, and staff — at 16 percent of total cost — is the most important cost after newsprint, it is not surprising that publishers resort... View Details
- 22 Sep 2015
- News
Getting New Ideas off the Ground
of the things that we learned was that you could target advertising in a very different way if you were to think about the cable infrastructure differently. So we built another company in the advertising... View Details
- 01 Jun 2001
- News
Point, Click, Give: Internet Fuels Philanthropic Fundraising Revolution
shopping mall GreaterGood.com, for example, uses traditional advertising to draw visitors to its site. Charity mall iGive.com, in contrast, relies on its nonprofits to publicize its fundraising opportunities. Most WEBSEs use some... View Details
- 01 Mar 2010
- News
Milestone for HBS Alumna
member of the HAA board since 1995. Alvarez-Bjelland emigrated with her family from Cuba to Miami in 1962 and has lived for the past 25 years in Norway, home to her husband, Christian Bjelland (MBA ’78). She has worked in marketing and View Details
- 26 Jun 2008
- News
The First HBS Class Notes
advertised on the front cover! From one page in 1925 and one photo in 1926 to today's 450-500 pages and 450-500 photos every issue: Mighty oaks from little acorns grow! For a history of HBS's class notes tracing that growth, see the... View Details
- 05 Jul 2011
- News
Driving Innovation
entertainment, and travel to her initial responsibility for automotive vertical at Google, reported a May 30, 2011 profile in Advertising Age. During her tenure, the search engine company has acquired YouTube, Double Click, AdMob, and... View Details
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
small, regional employment agencies have existed in the space for decades. But Nomad’s digital marketplace is an innovation, allowing clinicians to advertise their availability and health care institutions to View Details
Keywords: April White
- 01 Jun 2009
- News
Martin V. Marshall Remembered
retired from the active faculty in 1993, was a marketing and advertising expert whose practice-oriented approach to teaching and course development left a lasting impact on countless Harvard MBA students and business leaders. “Marty was a... View Details
- 01 Dec 2015
- News
Snapping Up Voters
Saliterman—a 33-year-old veteran of the Bush White House and Republican National Committee—promoted new tools that permitted campaigns to run ads for a select group of voters before YouTube videos. After moving to launch Snapchat’s first political View Details
Keywords: Sasha Issenberg
- 01 Dec 2022
- News
Research Brief: Pocket Change
advertising as well as to determine whether candidates who receive significant amounts of small donations run different types of campaigns. “Our existing research has given us a better understanding of who the small donors are and why... View Details
Keywords: Jill Radsken
- 01 Feb 1998
- News
Touching All the Bases: Stephen A. Greyser
commentator; a current board member of four marketing-related corporations; formerly an editor and later board chairman of the Harvard Business Review; and former executive director of the Marketing Science Institute. He was elected a fellow of the American Academy of... View Details
Keywords: Marguerite Rigoglioso
- 01 Mar 2019
- News
Ask the Expert: Auto Pilot
driverless? Is it an advertising space? A connected entertainment center? A personal transportation sanctuary? —Jeff Zeller (MBA 2016) KAPOOR: The internal space will be very different. Up until now, cars have been designed for a scenario... View Details
- 01 Oct 2013
- News
Banking on Africa's Future
advertising company from Independent News & Media, an Ireland-based media company that decided to focus on the United Kingdom, and Shell's downstream fuel business (e.g., gas stations, commercial fuels, aviation, marine) as Shell moves... View Details
- 01 Dec 2015
- News
Sharing Knowledge of Innovation in India
India today that illustrate how rapidly things are changing,” says Tewari, counting among them InMobi, the company he founded, which has grown into the world’s largest independently owned mobile advertising company, with more than 1.4... View Details
- 17 Apr 2014
- News
Striking a Balance
as well as a mentor to working women, Wilson knew how difficult those challenges could be. “Diane was a great advocate of dealing with the barriers that prevent or discourage women from moving ahead,” says Silk, an authority on the economics of the View Details