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  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

growth. The case traces the evolution of Under Armour’s brand and describes how the company chose to extend or not extend its brand into adjacent categories and markets in the past. Now Under Armour needs to decide on their next steps.... View Details
Keywords: Dina Gerdeman
  • 01 Jun 1997
  • News

Sorting Myth from Reality at Hong Kong Conference

spent the better part of the last two years planning and preparing for the early April event. Held in the Hong Kong Convention and Exhibition Center and the adjacent Grand Hyatt Hotel, the meeting included two days of intense discussion... View Details
Keywords: Alejandro Reyes
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

that the time was now to capitalize on the trust that the platform had built with its members and explore adjacent opportunities. The options in front of them represented a wide variety of ways to grow, but how should the team prioritize... View Details
Keywords: Carmen Nobel
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

transforming an entrepreneurial company into an institutionalized firm, Çavuşoğlu established adjacent businesses such as movie advertising and ticket sales. The most recent step in transforming Mars was to establish a movie distribution... View Details
Keywords: Dina Gerdeman
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

founders are faced with the challenge of how to maintain growth. Do they vertically integrate more into the back-end, or should they try to do acquisitions in adjacent markets? The case is intended to be used in conjunction with the... View Details
Keywords: Martha Lagace
  • 01 Jun 2019
  • News

City on a Hill

groups from beyond the region, causing many townsfolk to see it as catering to outsiders. And after successfully petitioning the state to deem the lands adjacent to the school unsuitable for mining, some started to view Pine Mountain as... View Details
Keywords: Alexander Gelfand; photographed by Clay Cook
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

stemming from the idea that unexpected outcomes heighten the desire to sense-make, Study 4 shows that when bad news is unexpected, messenger dislike is pronounced. Finally, consistent with the notion that people fulfill the desire to sense-make by attributing agency to... View Details
Keywords: Dina Gerdeman
  • 01 Sep 2017
  • News

City of Dreams

encompasses housing, water, transportation, and environmental priorities. Aside from downtown Colombo, the plan proposes a business park adjacent to the airport as well as a ring of clustered mini cities around the capital, each with a... View Details
Keywords: Julia Hanna; photographed by Alice Carfrae; Sri Lanka; Construction of Buildings; Construction; Administration of Housing Programs, Urban Planning, and Community Development; Government
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

they also induced large spillovers of technical knowledge in prefectures adjacent to those with prizes, relative to distant control prefectures without prizes. Linking competition expenditures with the expected market value of patents... View Details
Keywords: Sean Silverthorne
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

more income-decreasing discretionary accruals. Further, relative to adjacent periods, the evidence is concentrated in the two calendar quarters immediately preceding the 2004 election, consistent with heightened incentives for firms to... View Details
Keywords: Martha Lagace
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

about key intervention points for changing an institution. However, while adjacency is an important structural position, it is not, by itself, dominance. Dominance requires action. Dominating institutions exercise dominance by (1)... View Details
  • 04 Dec 2012
  • First Look

First Look: December 4

Evidence from EDGAR Search Traffic Authors:Charles M.C. Lee, Paul Ma, and Charles C.Y. Wang Abstract Using Internet traffic patterns from the Securities and Exchange Commission Electronic Data-Gathering, Analysis, and Retrieval (EDGAR) website, we show that firms... View Details
Keywords: Carmen Nobel
  • Web

Print View - Course Catalog

prioritize new features? How to respond to the competition? How to price a new product feature? Which country to launch a new product in? How to reinvigorate a product with a new vision? Pursuing Adjacent Products. How to find a new... View Details