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  • All HBS Web  (10,393)
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  • 2013
  • Working Paper

Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?

By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
Keywords: Customer Engagement; Adoption Routes; Hidden Markov Models; Search; Word-of-Mouth; Digital Media; Customer Relationship Management; Internet and the Web; Mathematical Methods; Consumer Behavior; Entrepreneurship; Marketing Reference Programs; Web Services Industry
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Lee, Clarence, E. Ofek, and Thomas Steenburgh. "Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?" Working Paper, 2013. (Revise and Resubmit at Management Science.)
  • March 1991 (Revised May 1991)
  • Case

TBIRD: The Thai Business Initiative in Rural Development

By: V. Kasturi Rangan
During the period of 1987 to 1990, while Thailand had one of the fastest growing economies in the world (average growth rate of 12%), the income disparity between its rural and urban population (especially Bangkok City) was growing increasingly worse. Mechai... View Details
Keywords: Economic Growth; Management Skills; Programs; Wealth and Poverty; Thailand
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Rangan, V. Kasturi. "TBIRD: The Thai Business Initiative in Rural Development." Harvard Business School Case 591-099, March 1991. (Revised May 1991.)
  • Article

Measuring the Effectiveness of Competition in Defense Procurement: A Survey of the Empirical Literature

By: James J. Anton and Dennis A. Yao
This article surveys the literature that has attempted to measure competition's effects on defense procurement. The focus is on conceptual underpinnings of models rather than technical aspects of estimation procedures. While providing valuable insight, the models are... View Details
Keywords: Performance Effectiveness; Competition; Surveys; Value; Economics; Forecasting and Prediction; Programs; Power and Influence; Management Analysis, Tools, and Techniques
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Anton, James J., and Dennis A. Yao. "Measuring the Effectiveness of Competition in Defense Procurement: A Survey of the Empirical Literature." Journal of Policy Analysis and Management 9, no. 1 (Winter 1990): 60–79. (Harvard users click here for full text.)
  • 06 Sep 2022
  • Research & Ideas

Curbing an Unlikely Culprit of Rising Drug Prices: Pharmaceutical Donations

patient-assistance programs were likely to be profitable even if a small share of eligible patients used the manufacturer’s drugs as a result. This contributes to conditions that keep prescription drugs pricier for Americans than people... View Details
Keywords: by Ben Rand; Insurance; Health; Pharmaceutical
  • 27 Apr 2010
  • First Look

First Look: April 27

make clear, business education is at a major crossroads. For decades, MBA graduates from top-tier schools set the standard for cutting-edge business knowledge and skills. Now the business world has changed, say the authors of Rethinking the MBA, and MBA View Details
Keywords: Martha Lagace
  • 23 Dec 2014
  • Research & Ideas

The Founder of Modern Venture Capital

students. He realized his dream of establishing the first Master of Business Administration program in Europe by helping establish the European Institute of Business Administration. Doriot learned the art of bringing science and industry... View Details
Keywords: Education; Financial Services
  • 26 Nov 2013
  • First Look

First Look: November 26

Bioethanol Industry By: Khanna, Tarun, and Santiago Mingo Abstract—Industrial policy programs are frequently used by governments to stimulate economic activity in particular sectors of the economy. This study explores how an industrial... View Details
Keywords: Sean Silverthorne
  • 28 Apr 2011
  • Op-Ed

While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home

pledge to take one additional step beyond their current activities to strengthen the capabilities and business prospects of domestic enterprises. For example, they could promise to: Add a mentorship program in which executives advise... View Details
Keywords: by Rosabeth Moss Kanter
  • 06 Mar 2013
  • Research & Ideas

HBS Cases: Women MBAs at Harvard Business School

In 1962, the Harvard Business School faculty voted for women to be directly admitted to the two-year MBA Program for the first time. In September 1963, eight female students enrolled in the Class of 1965, alongside 676 men. The School has... View Details
Keywords: by Carmen Nobel; Education
  • 31 Aug 2011
  • Research & Ideas

Improving Fairness in Flight Delays

congested, relies on the use of the Ground Delay Program (GDP), introduced in 1981, and the Airspace Flow Program (AFP), introduced in 2007. When a GDP event is implemented, such as during the recent... View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Air Transportation
  • March 2010
  • Supplement

Deworming Kenya: Translating Research into Action (B)

By: Nava Ashraf, Neil Buddy Shah and Rachel Gordon
Karen Levy and her colleague, Margaret Ndanyi, learn the results of their nation-wide effort to rid Kenyan school children of parasitic worm infection. View Details
Keywords: Programs; Health Care and Treatment; Research; Policy; Outcome or Result; Kenya
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Ashraf, Nava, Neil Buddy Shah, and Rachel Gordon. "Deworming Kenya: Translating Research into Action (B)." Harvard Business School Supplement 910-027, March 2010.
  • 30 Jun 2003
  • Research & Ideas

Computer Security is For Managers, Too

information about benefit programs probably warrant less protection. The next step is to review the people, processes, and technologies that support those assets, including external suppliers and partners. When you're done with that,... View Details
Keywords: by Robert D. Austin & Christopher A.R. Darby
  • 23 Dec 2002
  • Research & Ideas

Setting the Stage: A Young Scholar at HBS

Sloan Foundation Program on the Corporation as a Social Institution, and the John E. Rovensky Fellowship Fund. He was interviewed by Laura Linard, the director of HBS Historical Collections.Linard: Can you describe your research interests... View Details
Keywords: by Laura Linard; Banking; Financial Services
  • 12 Jul 2016
  • First Look

July 12, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51321 Entrepreneurship and Public Health Insurance By: Olds, Gareth Abstract—I examine the relationship between public health insurance and firm formation. Developing a variant of regression discontinuity, I find the Child... View Details
Keywords: Sean Silverthorne
  • 04 Feb 2015
  • What Do You Think?

Is There a Stanford-Google-Silicon Valley School of Management?

What do you think? Original Article During graduate school at Stanford University, I participated in a Sloan Program, a spinoff of a program begun at M.I.T. Now I will really date myself. In those days it was a custom in the View Details
Keywords: by James Heskett; Education
  • 20 Dec 2004
  • Research & Ideas

The U.S. Patent Game: How to Change It

government programs. [Editor's note: In a nutshell, regulatory capture refers to the tendency of regulators to favor, in effect, the interest of the industry they are supposed to be regulating rather than the public interest.] Any program... View Details
Keywords: by Ann Cullen
  • 23 Jan 2019
  • Sharpening Your Skills

Sports: Lessons for Managers

break away from their leader? Research Papers How Much Is a Win Worth? An Application to Intercollegiate Athletics The authors investigate the short- and long-term direct monetary effects of operating a winning athletics program for an... View Details
Keywords: by Sean Silverthorne; Sports
  • September 2013
  • Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
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Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
  • 20 Nov 2012
  • First Look

First Look: November 20

anti-regulation movement that started in the 1970s, voluntary self-regulation programs have emerged in many regulatory agencies, seeking to increase cooperation between government and industry to achieve greater and more cost-effective... View Details
Keywords: Sean Silverthorne
  • 08 May 2020
  • In Practice

Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

(like 2008) but a depression (like the 1930s.) Accordingly, we must be prepared to act in ways we’ve never done before. Second, just as doctors in overburdened hospitals, we need to triage with iron discipline. Our support must go to View Details
Keywords: by Danielle Kost
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