Filter Results:
(5,352)
Show Results For
- All HBS Web
(5,352)
- People (21)
- News (1,607)
- Research (1,978)
- Events (34)
- Multimedia (69)
- Faculty Publications (1,028)
Show Results For
- All HBS Web
(5,352)
- People (21)
- News (1,607)
- Research (1,978)
- Events (34)
- Multimedia (69)
- Faculty Publications (1,028)
- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
- January 2018
- Supplement
Jumia Nigeria PowerPoint Supplement
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
- January 2018 (Revised March 2019)
- Teaching Note
Jumia Nigeria: from Retail to Marketplace (A) and (B)
By: Ramon Casadesus-Masanell and Karen Elterman
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
- January – February 2012
- Article
How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication
By: Paul Leonardi, Tsedal Neeley and Elizabeth M. Gerber
Several recent studies have found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much information their subordinates... View Details
Keywords: Communication; Media; Information; Groups and Teams; Projects; Management Style; Power and Influence; Motivation and Incentives; Technology
Leonardi, Paul, Tsedal Neeley, and Elizabeth M. Gerber. "How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication." Organization Science 23, no. 1 (January–February 2012): 98–117.
- 02 Nov 2023
HBS Information Session in Salt Lake City
Join us for an in-person information session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and the opportunity to... View Details
- 05 Nov 2021
- Blog Post
Video Blog: Why I Decided to Pursue an MBA at HBS
well-regarded MBA program, that I'd be able to expansively multiply that network tenfold perhaps, meet folks from all over the world, from all walks of life, and potentially help each other out. We'll see how that ends up going. But I... View Details
- 07 Jul 2003
- Research & Ideas
4+2 = Sustained Business Success
services that consistently meet customers' expectations. Put decision-making authority close to the front lines so employees can react quickly to changing market conditions. Constantly strive to eliminate all forms of excess and waste;... View Details
- 01 Aug 1998
- News
Spangler Family Gift Endows New Campus Center
keeping with the Georgian style of architecture that we see on much of the campus." The building will provide a central location for a variety of functions now spread throughout the campus and create additional meeting and dining space... View Details
Keywords: Nancy O. Perry
- Web
Getting Started - Alumni
individual. Coaches help alumni assess what is needed to move forward, work with them to address specific obstacles, and direct them to other helpful resources. Schedule an Appointment Career coaches are available to meet with HBS alumni... View Details
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
the 1920s. Most importantly, for the first time in its history, the Panama Canal was no longer run as a public utility. Rather, it became a profit-making enterprise run for the benefit of its shareholder: the Republic of Panama. The canal has been able not only to... View Details
- Blog
Eight Steps to Board Success for Female Executives
are still working, be sure to get clearance from your management on accepting a board position. Step 6: Evaluate the Deal: Assess Time, Money, and Risk During your interviews, you will be asked about your other commitments to ensure that you will be able to comfortably... View Details
- 25 Jun 2020
- Blog Post
Harvard Business School Class of 2021 Student Profiles
the value of HR to people who don’t necessarily understand it.” She decided to pursue an MBA because, “I need to meet people where they are – understanding people’s worlds is the most important thing I need to do.” HOME REGION Memphis,... View Details
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
about meeting customer expectations, providing value, or generating good functionality. Instead, they are more often about encountering an unexpected problem: A consumer heads to an Apple store with a broken iPhone. An airline customer... View Details
- 15 Aug 2023
HBS Information Session in Boston
Join us for an in-person information session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and the opportunity to... View Details
- 14 Jun 2021
- Op-Ed
When Your Nerves Get the Best of You, Change the Narrative
phenomenon holds true outside of medicine. How I expect to do at something beforehand—whether a meeting with a potential client, a joint project with new colleagues, or teaching a class full of executives—actively influences how I... View Details
Keywords: by Francesca Gino
- 09 Nov 2022
- In Practice
COP27: What Can Business Leaders Do to Fight Climate Change Now?
The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details
Keywords: by Lynn Schenk and Danielle Kost
- 08 Aug 2005
- Research & Ideas
Decision Rights: Who Gives the Green Light?
sure to involve all the key stakeholders. To address these concerns, GM's Pudar employs an innovative approach to consensus building. Prior to making major decisions about a new initiative, he says, "I meet individually with each... View Details
Keywords: by Peter Jacobs
- 21 Jun 2023
- Blog Post
Building a Better World: The Harvard Builders Club
beginning of our MS/MBA journey started in summer of 2020. A month before meeting the greater MBA class, we gathered as the MS/MBA cohort for our first course together. We all immediately clicked. Throughout our two years in Boston, with... View Details
- 10 Apr 2014
- Research & Ideas
John Kotter’s Plan to Accelerate Your Business
other more rational. In a typical organization—from the federal government to a pharmaceutical giant—a hierarchical operational structure meets daily demands through clear reporting relationships and responsibilities, Kotter writes. This... View Details
Keywords: by Kim Girard
- 16 Nov 2023
HBS Information Session in Boston
Join us for an in-person information session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and the opportunity to... View Details