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  • Web

Online Creating Brand Value Course | HBS Online

how it can be used as a competitive advantage Craft a compelling positioning statement and resonant brand story Understand the roles brands play in consumers’ lives and the importance of building enduring brand communities Learn how to... View Details
  • 25 Jun 2019
  • Blog Post

Learning the Language of Business and Science – The MS/MBA Biotechnology: Life Sciences Program

My path into the field of biotechnology began at a young age.  I was largely influenced by my mother, who is a chemical engineer with an MBA, and by my upbringing in Boston, which exposed me to one of the top biotech/healthcare View Details
  • Career Coach

Cheryl Rousseau

transitions of all kinds: On-Boarding; Inter-Company Movements; Succession/Planned Exits; Out-Boarding; Job Search; Boards Seats.  Cheryl has an MBA in Finance and Strategy (Kellogg ’87) and gained first-hand executive knowledge in a... View Details
Keywords: Consulting; Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Health Care; Retail
  • 09 Mar 2021
  • Blog Post

New BEI Director: Lynn Schenk

the HBS community are already familiar with Lynn and her capacity for leadership at the intersection of business and social and environmental issues. Lynn initially joined HBS in 2017 to write case studies for a new course in impact... View Details
  • 03 Apr 2019
  • News

Finding Common Ground

began to change in 2009, when a community activist challenged Shumway to get more deeply involved in addressing the issue. He responded by applying the same evidence-based problem-solving approach Cicero uses with its corporate clients... View Details
Keywords: Deborah Blagg
  • February 2008
  • Case

Moët Hennessy España

By: Tiziana Casciaro, Vincent Dessain and Elena Corsi
Since being appointed CEO of Moët Hennessy España (MHE), the Spanish subsidiary of the wine & spirits business of Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury products group, Ramiro Otano had overseen a spectacularly successful run at the company by... View Details
Keywords: Interpersonal Communication; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Performance Effectiveness; Groups and Teams; Food and Beverage Industry; Spain
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  • 17 Feb 2015
  • News

The First Five Years: Justin Pasquariello (MBA 2010)

implementation of our organizational strategy and budget. I work with our team and other stakeholders to think through research questions, and partner with funders to identify funding to investigate questions and disseminate our results.... View Details
Keywords: Health, Social Assistance
  • 04 Jul 2005
  • Research & Ideas

Should You Outsource Your Marketing?

more common, because companies can no longer rely on mass marketing to reach prospective customers. Communication tasks have become much more complicated, and therefore more dependent on computer-aided analysis. Q: What marketing... View Details
Keywords: by Poping Lin
  • 2010
  • Working Paper

Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines

By: Benjamin Edelman and Duncan S. Gilchrist
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details
Keywords: Online Advertising; Interactive Communication; Corporate Disclosure; Labels; Marketing Strategy; Consumer Behavior; Internet; Search Technology
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  • September 2007 (Revised December 2008)
  • Case

Michael Fernandes at Nicholas Piramal

By: Michel Anteby and Nitin Nohria
Michael Fernandes, the Director of Custom Manufacturing Operations at the pharmaceutical company Nicholas Piramal India Limited (NPIL), schedules a meeting with three of his reports, whose interpersonal conflicts with one another are causing his business development... View Details
Keywords: Interpersonal Communication; Management Skills; Groups and Teams; Conflict Management; Cooperation; Pharmaceutical Industry; India; United Kingdom; Canada
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  • October 2001
  • Supplement

BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design

By: Stefan H. Thomke
Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details
Keywords: Interpersonal Communication; Management Practices and Processes; Time Management; Product Development; Organizational Change and Adaptation; Problems and Challenges; Competition; Information Technology; Auto Industry
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  • 19 Nov 2014
  • News

The Power of Yes

communities globally at GE Money; at IBM he helped to develop the company’s corporate citizenship strategy and launched a leadership program for school administrators in partnership with HBS professor... View Details
Keywords: Julia Hanna
  • September 2006
  • Supplement

Brainard, Bennis & Farrell (B)

By: Joseph L. Bower
Brainard, Bennis and Farrel is a short case designed to explore the challenge of establishing appropriate compensation from a general management/CEO perspective. Brainard (B) is a one-page handout that is designed to show how an already difficult problem is made more... View Details
Keywords: Interpersonal Communication; Compensation and Benefits; Executive Compensation; Relationships; Strategy
Related
  • Web

Social Entrepreneurship and Systems Change (SESC) - Course Catalog

capacity, such as serving on non-profit boards, as a major donor, or in consulting roles. Educational Objectives Enhance your ability to critically analyze social enterprises and understand how to lead and scale them effectively. Learn how to design and implement View Details
  • 02 Nov 2015
  • News

Making Higher Ed Accessible to Africans

Royster spends them overseeing strategy and business development. “I’m into this physically, emotionally, and spiritually,” he says. “What we’re doing hasn’t been done before in this part of the world, and it has the power to transform... View Details
Keywords: Jill Radsken
  • 21 Aug 2019
  • News

Analyzing Homelessness

his company relocated to a site near a shelter and soup kitchen on the city’s west side, where many Cicero employees volunteer or work pro bono on strategy development. He finds cause for optimism in his work with city and state task... View Details
  • Career Coach

Doug Lester

a career. Coaching sessions with Doug can range from broadly conceptual, touching on issues related to meaning in work and life, to highly focused and tactical, including formulating effective networking strategies and following through... View Details
Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising
  • 05 Aug 2010
  • What Do You Think?

What Is Customer Opinion Good For?

Jacoline Loewen pointed out that "Asking the customer's opinion is great for quality control check(s), but for creative strategy get beyond the client." Gerald Nanninga commented that "consumers are very good at explaining frustrations... View Details
Keywords: by Jim Heskett; Technology

    Anthony Soohoo

    entrepreneur, and board director, Anthony has led hyper-growth initiatives and complex digital transformations at industry giants like Walmart, CBS, Yahoo!, and Apple. As an Entrepreneur-in-Residence at Harvard Business School, Anthony advises the entrepreneurial View Details
    • 24 Apr 2014
    • News

    Ensuring a business’s profitability enables it to serve society

    company is having in India, for example, embodies founder Henry Ford’s mantra that it is “in Ford’s DNA to give back to communities.” Said Fields, “Only a profitable business can be of service to society, both from an economic development standpoint, but also as a... View Details