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  • Web

Trade Cards - The Art of American Advertising

“Posting” Brand Name Management A Marketing Revolution “Millions upon millions . . . of the most varied designs were thrown on the market. . . . Hardly a business man in the country has not at one time or... View Details
  • Web

Courses by Title - Course Catalog

Elective Curriculum: Course Descriptions Last Updated: 01 Aug 2025 By Course Title View by Unit | View by Course Title | View by Faculty | Print View # A B C D E F G I L M N O P R S T U V W # Area Faculty Name Term Quarter Credits 3 Technologies that Will Change the... View Details
  • 01 Sep 2015
  • News

Alumni and Faculty Books for September 2015

measurement tool, the Total Motivation Factor, enables managers to measure the strength of the company culture and track improvements over time. They explore their original research into how Total Motivation leads to higher performance in... View Details
  • 17 Dec 2001
  • Research & Ideas

Risks and Rewards of the Intrapreneur

said, is that the start-up's mission was in alignment with the company's core business. For would-be intrapreneurs, the advantages to a corporate start-up versus a jump to a brand new company can include increased visibility within the... View Details
Keywords: by Sean Silverthorne
  • 28 Mar 2019
  • News

California Alumni Explore Role of Capitalism in Addressing Climate Change

Alan Horn (MBA 1971), chair, Walt Disney Studios; Roland Hwang, managing director, Climate and Clean Energy Program, NRDC. Alan Horn (MBA 1971), Chairman of Walt Disney Studios and Chair of the Natural Resources Defense Council’s (NRDC)... View Details
Keywords: Margie Kelley
  • 20 May 2020
  • Blog Post

Jeff Surette and Mike Peters: A Winning Team at TB12

the company started in management consulting. After graduating from Harvard College in 2005, Surette joined Parthenon for three years before matriculating at HBS in the fall of 2008. Amid a global recession, his business school experience... View Details
  • 01 Jun 2021
  • What Do You Think?

Are Employers Ready for a Flood of 'New' Talent Seeking Work?

talent that we know is on the way. A personal experience, however anecdotal it is, may provide food for thought. Last month, a female acquaintance with a long work record, a positive attitude, a high level of motivation, and familiarity with View Details
Keywords: by James Heskett
  • 22 Sep 2003
  • Research & Ideas

How Businesses Can Respond to AIDS

Office of Education at USAID. Christensen's influential book was not about AIDS; it described companies that were well managed yet were blindsided by rapid advances from unexpected challengers. Yet HIV and AIDS also have that potential to... View Details
Keywords: by Martha Lagace
  • 18 Mar 2014
  • News

The Oz of Data Opens the Curtain

personal data collection have a surprising ally: Scott Howe. Why? Because it's good for business. "How people think about data is going to change seismically in the coming years," says Howe. "Each of us will manage the data that is... View Details
Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Information
  • 15 Jul 2015
  • Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

billion in revenue during the 24-hour sale. Another e-tailing competitor, India's Flipkart, hosted its own "Big Billion Day Sale" in October of 2014 and managed to attract 1.5 million shoppers and top $100 million in sales in... View Details
Keywords: Re: Sunil Gupta; Retail
  • 27 Jul 2023
  • Blog Post

Buy Big, Sell Small

brands and SKUs,” she says. Shruti, who graduated at the top of her class at the Indian Institute of Technology and had experience in consulting and impact investing, came to HBS to gain the skills to launch an India-based impact... View Details
  • 15 Dec 2015
  • News

The Year in Ideas 2015

large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce... View Details
Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White
  • 01 Jun 2022
  • News

June 2022 Alumni and Faculty Books

offering occasional remote workdays—they will redesign every aspect of how work gets done, from defining how they measure organizational success to training their managers to make it happen. How the Future Works offers a blueprint for... View Details
Keywords: Publishing Industries (except Internet); Information
  • December 2018 (Revised May 2019)
  • Case

Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details
Keywords: Agribusiness; Trends; Disruption; Communication Strategy; Experience and Expertise; Talent and Talent Management; Public Sector; Trade; Education; Food; Geography; Geographic Location; Rural Scope; Corporate Governance; Government Administration; Information; Knowledge Dissemination; Marketing Channels; Brands and Branding; Marketing Communications; Marketing Strategy; Planning; Business and Government Relations; Environmental Sustainability; Public Opinion; Business Strategy; Diversification; Agriculture and Agribusiness Industry; Food and Beverage Industry; Public Administration Industry; Retail Industry; Republic of Ireland; United Kingdom; Europe
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  • 25 Jun 2019
  • Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

the most successful. Kost: Companies are used to controlling their brands and operations. But with user communities, companies need to strike a balance between influencing the group and stifling it. How do the best companies get it right?... View Details
Keywords: by Danielle Kost
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

Advertising Authors:Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
Keywords: Sean Silverthorne
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

of Maine by Colgate—to ascertain what is distinctive about the merger process and to analyze the elements critical to success. We develop suggestions about how other companies considering similar arrangements might best manage the process... View Details
Keywords: Martha Lagace
  • 01 Dec 1996
  • News

An Entrepreneurial Journey

ventures they began, from the 1950s through the 1970s. Of those, take one area for closer inspection in search of the HBS imprint - broadcast and cable television. In the mid-1950s, Thomas S. Murphy (MBA '49) found himself managing an... View Details
  • 20 Sep 2016
  • First Look

September 20, 2016

organizational studies, on the one hand, and Jewish studies, on the other. One addresses leadership but not the religious soul. The other speaks from its Jewish soul but is only secondarily engaged in the study of leadership. More Than View Details
Keywords: Sean Silverthorne
  • 18 Nov 2014
  • First Look

First Look: November 18

  Publications November 2014 Wiley Encyclopedia of Management Management as a Profession By: Khurana, Rakesh, and Eric Baldwin Abstract—No abstract available. Publisher's link:... View Details
Keywords: Sean Silverthorne