Total Customer Value - Publications - Faculty & Research

30 Nov 2018
What Do You Think?

What’s the Best Administrative Approach to Climate Change?

Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details

Keywords: by James Heskett; Energy

04 Jul 2016
Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

not pursued.” To be clear, the o-Lab is not out to question the value of business consultants or CEOs. Rather, it aims to illustrate the value of the tools of business research. “If we, the HBS faculty, are... View Details

Keywords: by Carmen Nobel

Web

Field Course: Private Equity Projects and Ecosystems - Course Catalog

presentation is made to a component of the private equity firm investment committee. Project work is designed to be of mutual value to students and the PE partner. Students can list the projects and the PE firm on their resumes upon the... View Details

04 Mar 2015
What Do You Think?

Can a Laissez-Faire Approach Fix Labor Market Inequality?

"Instead of an outside regulation, an internal governance on salary structure, which is based on a value that 'Every employee should go home with a smile on his face' will create win-win situations for employees and... View Details

Keywords: by James Heskett; Retail

Web

Leadership with purpose: Redefining success and impact with Satpal Singh (SELP—India 4, 2019) - Recruiting

our customers and communities. Throughout my career, I’ve learned leadership isn’t about fitting into a mold—it’s about understanding who you are and the values that drive you. My journey has been defined by... View Details

01 Oct 2001
Research & Ideas

Five Questions for Stuart Gilson

restructuring as the process through which a company radically changes the contractual relationships that exist among its creditors, shareholders, employees, and other stakeholders. The goal of restructuring is to increase the overall market View Details

Keywords: by Sean Silverthorne

12 Oct 2016
Research & Ideas

Break the Rules of How Business is Done

of their equity plans by outlining in detail the possible scenarios and potential outcomes of their particular grants. The message here is A) you add value to this company and should benefit from it well into the future and B) we want to... View Details

Keywords: by Julia B. Austin

01 Dec 2014
News

Alumni and Faculty Books for December 2014

diagnosis and treatment. We’re Crazy!: A Memoir About U.S. Values by Bert McLachlan (MBA 1959) (CreateSpace Independent Publishing Platform) McLachlan has written a personal guidebook for future generations that explains the confusion of... View Details

06 Sep 2016
First Look

September 6, 2016

information aggregation treatments do not affect total equity investment when we make the investment environment more realistic than in prior experiments. Previously documented aggregation effects are not robust to changes in the risky... View Details

Keywords: Carmen Nobel

12 Apr 2011
News

Twelve Global Finalists Compete at HBS

purchasers to explore categories and products, compare brands in the same category, and browse buying guides, helping customers make an informed buying decision. vinsnap is a mobile automotive marketing company. The application organizes... View Details

Keywords: Multiple alumni

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

willingness to pay. Lal: They've created new sources of value for their customers that did not exist before. Q: And PetSmart. What's made them so successful? Lal: PetSmart saw the online threat early and... View Details

Keywords: by Sean Silverthorne; Retail

02 Jul 2018
Blog Post

Pursuing A Passion in Health Care

assessing the opportunity for a new medical diagnostic tool that targets a previously unaddressed customer segment. My job involves reaching out to our different country teams across the globe to evaluate the opportunity in their market,... View Details

Keywords: Health Care

01 Sep 2011
News

Water for Life

households efficiently. With over 6 million customers (about 1 million households), the viability of the company can be sustained as long as we remain efficient in our operations and excellent in our service delivery. So far, we have been... View Details

Keywords: Waste Management and Remediation Services; Corporate Services; Water, Sewage and Supply Systems; Utilities

13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

York, which is great for customers but also means that even some businesses with solid reputations on Yelp can be hard for people to discover,” Luca says. Dai adds: “Going into the project, we weren’t sure exactly what to expect, but our... View Details

Keywords: by Dina Gerdeman; Food & Beverage

01 Feb 2001
News

Books

upsetting the West's conventional wisdom about the reasons for Japan's success, Porter and his coauthors emphasize that Japanese practices such as total quality and continuous improvement were valuable additions to U.S. industry. But, as... View Details

Keywords: books; research; Publishing Industries (except Internet); Information

13 Dec 2011
First Look

First Look: Dec. 13

whether, when, and for which type of customer the introduction of a new channel helps and hurts sales in existing channels. Our framework separates short- and long-run effects by analyzing underlying channel capabilities. It suggests that... View Details

Keywords: Sean Silverthorne

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

In the early 1990s, both Teradyne and Hewlett-Packard identified new technologies that had enormous potential to cause new-market disruptions. As with most disruptive innovations, these technologies offered to provide smaller and less expensive solutions for View Details

Keywords: by Clark Gilbert; Technology

08 Jan 2001
What Do You Think?

Have We Extended the Boundaries of the Firm Too Far?

Summing Up "What we are looking at is a fundamental challenge to our assumptions about which corporate structures work," commented Daniel Hayes in response to the recent piece on the future bounds of the organization. Raman Julka was just as dramatic:... View Details

Keywords: by James Heskett

Web

Loan Assistance Programs - Alumni

continues beyond April. Application deadline is September 18 at 12:00 PM (noon) ET. To be considered for an award, applicants must be working in the private sector with total compensation at or below $130,000 USD . Applications from... View Details

Profile

Adam Kanner

the marketplace, balancing supply and demand. You don’t want to acquire customers unless you have products to offer them. So building an effective marketplace is key. How are you making that happen? Through View Details

Publications