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Show Results For
- All HBS Web
(9,310)
- People (40)
- News (3,105)
- Research (4,031)
- Events (41)
- Multimedia (132)
- Faculty Publications (2,793)
- 10 Oct 2017
- First Look
First Look at New Research and Ideas, October 10, 2017
economic―and from a variety of related perspectives, including debt and state finance, tariffs and tax policy, the encouragement and discouragement of trade, merchant View Details
Keywords: Sean Silverthorne
- 20 Oct 2010
- Research & Ideas
HBS Workshop Encourages Corporate Reporting on Environmental and Social Sustainability
The development of corporate integrated reporting (IR) standards has the promise to be one of the great business innovations of the 21st century, and could be pivotal in restoring public trust in business institutions, Harvard Business... View Details
- 17 May 2022
- News
How Government and Business Can Tackle Big Global Crises Together
- January 2000
- Case
The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case
By: Jill Avery and Gerald Zaltman
An in-depth study of consumers' thoughts and feelings about a branded candy bar. View Details
Keywords: Brand Management; Brand Equity; Brand Communication; Brand ＆ Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Food and Beverage Industry; Food and Beverage Industry
Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.
- 18 Jun 2001
- Research & Ideas
Caught in the Cogs: When Manufacturing and IT Meet
simple steps that don't require long cycles of implementation." In his remarks, Paul Deninger of Broadview examined some of the forces of change at work in manufacturing today, including an influx of communications technologies,... View Details
Keywords: by Jim Aisner
- 26 Feb 2025
- Podcast
David Deming on workforce shifts and the future of college
AI's early impact on the labor market: Are claims of revolutionary change overblown? The Harvard economist presents the long view on technological disruption and updates the post-secondary picture. View Details
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
assigned to this role by Sheikh Mohammed, the Prime Minister and Vice President of the UAE and Ruler of Dubai. Al Roumi attempted to drive national progress towards happiness in UAE society through several... View Details
Keywords: Sean Silverthorne
- April 2012 (Revised May 2012)
- Case
EILEEN FISHER: Repositioning the Brand
By: Anat Keinan, Jill Avery, Fiona Wilson and Michael Norton
Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to... View Details
Keywords: Marketing; Brand Management; Brand Positioning; Market Segmentation And Target Market Selection; Retailing; Fashion; Corporate Social Responsibility; Brands and Branding; Product Positioning; Segmentation; Social and Collaborative Networks; Growth and Development Strategy; Social Media; Retail Industry; Fashion Industry
Keinan, Anat, Jill Avery, Fiona Wilson, and Michael Norton. "EILEEN FISHER: Repositioning the Brand." Harvard Business School Case 512-085, April 2012. (Revised May 2012.)
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
forthcoming Journal of Political Economy Internalizing Global Value Chains: A Firm-Level Analysis By: Alfaro, Laura, Pol Antràs, Davin Chor, and Paola Conconi Abstract—In recent decades, advances in information View Details
Keywords: Sean Silverthorne
- 20 Oct 2022
- News
Lebanon Alumni Host US Ambassador for Dinner and Discussion
entrepreneurial skills and the Lebanese business community is competent and well known around the world,” says Ingea. “Despite the current hardships, she remains hopeful View Details
Keywords: Margie Kelley
- April 2011
- Teaching Note
To Catch a Vandal: A Power and Influence Exercise (TN)
By: Amy J.C. Cuddy, Meredith Hodges and Ruwan Tharindu Gunatilake
Teaching Note for 911013. View Details
- Research Summary
Overview
By: Robert S. Kaplan
Kaplan introduced time-driven activity-based costing (TDABC) to provide the cost component in Michael Porter's Value Based Health Care framework of delivering superior patient outcomes at lower societal cost. TDABC is becoming the global standard for health care... View Details
- Web
Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade
possible and return home. In the insular treaty port communities and mercantile mindset in which they lived, they held themselves to a different standard regarding the moral... View Details
- 01 Mar 2018
- News
What I Do: Philippe Hellich (MBA 1996)
the bottom line. “I’m always curious to learn new stuff and meet people; in that sense, this job is never boring. Every risk is like a case study, so HBS prepared me very well—you need to have an agile mind to jump from topic to topic,... View Details
- July, 2022
- Article
Telehealth Visits After Shoulder Surgery: Higher Patient Satisfaction and Lower Costs
By: Evan A. O'Donnell, Jillian E. Haberli, Andres Muniz Martinez, Daniel Yagoda, Robert S. Kaplan and Jon J.P. Warner
Purpose and Methods: The study compared the cost of telemedicine visits with in-person clinic visits for routine follow-up after common shoulder surgeries. It also evaluated the safety and patient experience with telemedicine visits. Time-driven activity-based costing... View Details
Keywords: Telehealth; Patient Satisfaction; Health Care and Treatment; Communication Technology; Health Industry
O'Donnell, Evan A., Jillian E. Haberli, Andres Muniz Martinez, Daniel Yagoda, Robert S. Kaplan, and Jon J.P. Warner. "Telehealth Visits After Shoulder Surgery: Higher Patient Satisfaction and Lower Costs." Journal of the American Academy of Orthopedic Surgeons Global Research and Reviews 6, no. 7 (July, 2022).
- 01 Jun 1997
- News
Live Long and Prosper: Lillian Too Reveals Ancient Chinese Secrets
Lillian Too (MBA '76), formerly Kim Lim, is the executive chairman of her own publishing and investment company in Malaysia. She is the author of eight best-selling books on the ancient Chinese science of Feng shui (pronounced FUNG... View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
of novel consumer goods—ready-made shirts, watches, Japanned fans, celluloid baby rattles, Swiss buttermilk soap, and much more. Heinz could also sense that the pace of urban life was quickening, spurred on by transportation View Details
Keywords: by Nancy F. Koehn
- 04 Oct 2024
- News
On the Vineyard, Black Alumni Reconnect With Friends and HBS
Moore. “When you are accepted to HBS, you are a student for two years, but you become a part of this alumni community for life. This particular community is especially meaningful for us, View Details
Keywords: Margie Kelley
- Web
Shared Value Initiative - Institute For Strategy And Competitiveness
global corporations, nonprofits, and foundations committed to creating shared value between business and society. Commitment to Action The Shared Value Initiative brings together leaders from companies,... View Details
- 2021
- Working Paper
Accounting for Product Impact in the Interactive Media and Services Industry
By: DG Park, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Social Media; Technology Industry
Park, DG, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Interactive Media and Services Industry." Harvard Business School Working Paper, No. 21-134, June 2021.