Promote - Publications - Faculty & Research

Robert G. Mondavi

Founding his winery in 1966, Mondavi is credited with putting California wineries on par with the “best in the world.” Prior to Mondavi, U. S. wines were considered “cheap imitations” at best. He was a tireless promoter of the Napa Valley... View Details

Keywords: Food & Tobacco

Dorothy Schiff

Schiff was instrumental in the growth and prosperity of the New York Post. While she initially used the publication to promote her liberal viewpoints, she eventually moved the newspaper to a middle ground position. She initiated the... View Details

Keywords: Publishing & Print Media

15 Mar 2011
First Look

First Look: March 15

groups of risk experts left a divided risk function incapable of promoting risk mangers towards the position of frame-makers. Instead, we found these two groups of risk experts in less influential roles: one in the role of a "box... View Details

Keywords: Sean Silverthorne

Pete Rozelle

equal-revenue-earning teams. These changes allowed the NFL to become a profitable enterprise by promoting competition among the teams for players and among the networks and merchandisers for broadcasting and advertising rights,... View Details

Keywords: Entertainment & Broadcast Media

27 Sep 2023
Blog Post

HBS Latino Student Association Spotlight: Anna Ohanian (MBA 2025)

The Latino Student Organization (LASO) proudly promotes and supports Harvard Business School’s Latino students and works alongside the Latino Alumni Association (HBSLAA). Representing a wide range of backgrounds, experiences, interests,... View Details

Harold Boeschenstein

Recognizing the commercial and scientific opportunities for fiberglass in the mid-1930’s, Boeschenstein convinced Owens-Illinois to create a new company. With the launch of Owens-Corning Fiberglass, Boeschenstein built a new industry from scratch – tirelessly View Details

Keywords: Fabricated Goods

Harvey S. Firestone

By securing a large tire order from Henry Ford in 1906, and aggressively promoting his tires in automobile races, Firestone was able to grow his company’s sales from $100,000 in 1901 to $15 million in 1913, joining the ranks of the “Big... View Details

Keywords: Automotive & Aerospace

Mills B. Lane, Jr.

Taking over the small southern bank after the death of his father, Lane went on to build it into one of the largest and most profitable banks in the Southeast. Lane shook up the staid banking community by employing a variety of marketing and sales View Details

Keywords: Finance

Web

Leading Race Work in Business Schools - Race, Gender & Equity

schools could lead the work of racial equity and inclusion through engagement with various learning modes. Best practices were captured for learning about and from racial differences, and innovative ideas generated about how to promote... View Details

13 Aug 2007
Research & Ideas

The Dark Side of Trust

City of Brotherly Love's 596 plumbers and plumbing firms at the time of the study. Plumbers were sent a questionnaire to measure specific trust with their current vendors. Six weeks later, the plumbers received a TrapGuard promotional... View Details

Keywords: by Sean Silverthorne; Service

09 Jul 2001
Research & Ideas

Does Misery Love Companies? How Social Performance Pays Off

involvement in redressing broader problems of society come from many quarters. All three branches of the United States government have addressed the role of the corporation in promoting social welfare. President Bush and Secretary of... View Details

Keywords: by Joshua D. Margolis & James P. Walsh

Albert D. Lasker

Lasker was a pioneer of hard-hitting advertising. He directed campaigns for such products as Palmolive Soap, Quaker Oats, and Pepsodent Toothpaste (he helped to found the latter company and was one of its directors for many years). He was instrumental in gaining public... View Details

Keywords: Services

30 Apr 2021
News

Revealing the Rules

affect some people? We can look at the numbers: A study by the Ascend Foundation found that in Silicon Valley, Asians are the racial group most likely to be hired but the least likely to be promoted from individual contributor to manager.... View Details

01 Dec 1996
News

Laurel without Hardy? A Lesson for Business

these initiatives is to promote applications that push the limits of processing power. Upgrading to Intel's latest chip becomes a necessity, not a luxury. There is a hundred-year-old analogue to Intel's strategy. At the turn of the... View Details

01 Mar 2013
News

Can't Knock the Hustle

POSEUR: A "living statue" mysteriously materialized A guerrilla-marketing campaign designed to promote a book about rapper and entertainment mogul Jay-Z became the subject of a recent EC case by HBS professor Anita Elberse. The... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

But, in China, the Western multinationals will pursue a much more aggressive strategy. They will build goodwill for their brands by creating China-specific advertising and promotion programs that tap Chinese pride in hosting the Games.... View Details

Keywords: by John Quelch; Sports

Edward R. Stettinius

however, is most known for denouncing Diamond Match’s patent rights to the first nonpoisonous match making process, promoting safety by allowing the industry to have full access to the new technique. View Details

Keywords: Fabricated Goods

Howard J. Morgens

Morgens is credited with leading P&G through its most significant growth period. He introduced P&G Productions, funding the first television soap operas, as a means to promote P&G products. During his tenure, he introduced the... View Details

Keywords: Personal Care & Home Products

24 Aug 2016
Research & Ideas

Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer

behavioral science, specifically, behavioral economics, tries to understand consumers as they actually behave and promote changes in their decision making around those biases. Harvard Business School Associate Professor Leslie John... View Details

Keywords: by Amelia Kunhardt

Web

Southeast Asia Club | MBA

aims to strengthen connectivity among Southeast Asian, promote Southeast Asian Culture to broader HBS community and facilitate networking/recruiting opportunities between MBA Students and Southeast Asian Businesses. Club Co-Presidents... View Details

Publications