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Show Results For
- All HBS Web
(8,627)
- People (27)
- News (2,273)
- Research (4,880)
- Events (47)
- Multimedia (177)
- Faculty Publications (3,040)
- Working Paper
AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance
By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
Exner, Yannick, Jochen Hartmann, Oded Netzer, and Shunyuan Zhang. "AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance." SSRN Working Paper Series, No. 5096969.
- 23 Sep 2009
- Working Paper Summaries
Operational Failures and Problem Solving: An Empirical Study of Incident Reporting
- 14 Apr 2022
- Op-Ed
Let’s Move Forward from COVID—Without Forgetting What We’ve Learned
The pandemic is winding down, and the world is moving toward an endemic approach. In the world's COVID-19 epicenter, New York City, businesses, restaurants, and Broadway have reopened now that 4 million New... View Details
Keywords: by Hise O. Gibson and MaShon Wilson
- Web
The New CEO Workshop - Institute For Strategy And Competitiveness
HBS ISC Resources Resources Video Courses Data Events & Presentations Frameworks News Publications Courses New CEO Workshop As a newly minted CEO, you may think you finally have the power to set strategy, the authority to make things... View Details
- 08 Dec 2022
- HBS Case
The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?
address, chiding, “‘Good food, good life.’ This is the slogan of Nestlé—your company that refuses to leave Russia.” A Yale University-based research team began compiling a “naughty or nice” list of companies who did or didn’t withdraw from Russia, View Details
- December 2021
- Article
The Evolutionary Nature of Breakthrough Innovation: An Empirical Investigation of Firm Search Strategies
By: Dominika Kinga Randle and Gary P. Pisano
Breakthrough innovation has been an important topic of study for generations of scholars. Previous research in this domain has focused on exploring the way breakthroughs emerge from cumulative combination and recombination of prior technologies and knowledge components... View Details
Keywords: Breakthrough Innovation; Exploration And Exploitation; Search Strategy; Innovation and Invention; Technological Innovation; Strategy
Randle, Dominika Kinga, and Gary P. Pisano. "The Evolutionary Nature of Breakthrough Innovation: An Empirical Investigation of Firm Search Strategies." Strategy Science 6, no. 4 (December 2021): 290–304.
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
crisis? Consumers expect quite a bit from their brand partners during a crisis, seeing them as critical partners to governments, non-profit relief organizations, and NGOs because of the powerful platform a... View Details
Keywords: by Jill Avery and Richard Edelman
- December 2018
- Article
Cross-boundary Teaming for Innovation: Integrating Research on Teams and Knowledge in Organizations
By: Amy C. Edmondson and Jean-François Harvey
Cross-boundary teaming, within and across organizations, is an increasingly popular strategy for innovation. Knowledge diversity is seen to expand the range of views and ideas that teams can draw upon to innovate. Yet, case studies reveal that teaming across knowledge... View Details
Keywords: Teams; Innovation; Groups and Teams; Innovation and Invention; Knowledge; Performance Effectiveness
Edmondson, Amy C., and Jean-François Harvey. "Cross-boundary Teaming for Innovation: Integrating Research on Teams and Knowledge in Organizations." Special Issue on Creating High Performance Teamwork in Organizations. Human Resource Management Review 28, no. 4 (December 2018): 347–360.
- July 2020 (Revised January 2021)
- Case
Vineet Nayar and Sampark Foundation: Frugal Innovation at Scale (A) (Abridged)
By: Linda A. Hill and Emily Tedards
In 2005, Vineet Nayar, the former CEO and Vice Chairman of HCL Technologies, and his wife, Anupama Nayar, committed $100 million of their personal wealth to found Sampark Foundation—a grant-making philanthropy with a mission to transform learning outcomes for 20... View Details
Keywords: Organizational Behavior; Organizational Alignment; Culture Change; Digital; Innovation; Experimentation; Metrics; Education Reform; Non-profit; Frugal Innovation; Scale; Ecosystem; Government; Education; Social Enterprise; Leadership; Leading Change; Change Management; Organizational Culture; Alignment; Innovation Leadership; Nonprofit Organizations; Growth and Development Strategy; Information Technology; Digital Transformation; India
Hill, Linda A., and Emily Tedards. "Vineet Nayar and Sampark Foundation: Frugal Innovation at Scale (A) (Abridged)." Harvard Business School Case 421-021, July 2020. (Revised January 2021.)
- 2021
- Working Paper
Trade and the Single Car Market: The EC-Japan Elements of Consensus, 1985–1999
By: Grace Ballor
In 1991, in the midst of the program to create a liberal Single European Market and in the context of a new Joint Declaration for cooperation with Japan, the European Commission brokered a private deal to restrict Japanese imports into the European Community for nearly... View Details
Keywords: Market; Protectionism; Liberalization; Trade; Markets; International Relations; Auto Industry; Europe; European Union; Japan
Ballor, Grace. "Trade and the Single Car Market: The EC-Japan Elements of Consensus, 1985–1999." Harvard Business School Working Paper, No. 21-145, June 2021.
- 1998
- Article
Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance
By: J. Ruscio, D. M. Whitney and T. M. Amabile
This study set out to identify specific task behaviors that predict observable product creativity in three domains and to identify which of those behaviors mediate the well-established link between intrinsic motivation and creativity. One-hundred fifty-one... View Details
Ruscio, J., D. M. Whitney, and T. M. Amabile. "Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance." Creativity Research Journal 11, no. 3 (1998): 243–263.
- 2007
- Working Paper
How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture
By: Gary P. Pisano and David J. Teece
In making strategic decisions about how to capture value from innovation, managers often look at two critical domains—the intellectual property environment and the architecture of the industry—as beyond their control. Yet, the intellectual property environment and the... View Details
- 09 May 2017
- First Look
New Research and Ideas, May 9
and 2000, the global generating capacity of wind power grew from 13 megawatts to 17,400 megawatts, but two-thirds of that capacity was in Denmark, Germany, Spain, and the... View Details
Keywords: Sean Silverthorne
- 04 Jan 2017
- What Do You Think?
How Much Bureaucracy is a Good Thing in Government and Business?
Hare echoed Wittenberg's opinion: “(Bureaucracies) are far too often, about themselves and expanding the power and influence of the people who... View Details
Keywords: by James L. Heskett
- Fast Answer
Field Course: Private Equity Projects and Ecosystems: Company, Industry, Market and Transaction Research
including: Tech IPO Tracker, VC Diversity Index, Crypto Power List and major technology company Org Charts and more. Individual account required. Business Source Complete Database that... View Details
- 2020
- Working Paper
Costly External Financing and Monetary Policy Transmission: Evidence from a Natural Experiment
By: Emily Williams
I provide new evidence that large and small banks have different external financing costs, which generates cross sectional variation in a deposits market pricing power channel of monetary policy transmission. I do so by exploiting a natural experiment using anti-trust... View Details
Keywords: External Financing; Monetary Policy Transmission; Experiment; Banks and Banking; Financing and Loans; Interest Rates
Williams, Emily. "Costly External Financing and Monetary Policy Transmission: Evidence from a Natural Experiment." Working Paper, April 2020.
- 13 Jan 2020
- Blog Post
Blending my Tech and Managerial Mindsets
influenced your decision to go into consulting and then to join ClimaCell? My summer months at HBS were spent with McKinsey & Company in the Boston office. My challenge there was exactly what I was... View Details
- 2019
- Book
Disciples of the State?: Religion and State-Building in the Former Ottoman World
By: Kristin Fabbe
As the Ottoman Empire crumbled, the Middle East and Balkans became the site of contestation and cooperation between the traditional forces of religion and the emergent machine of the sovereign state. Yet such strategic interaction rarely yielded a decisive victory for... View Details
Keywords: Ottoman Empire; Secularism; State-building; Religion; Governing Rules, Regulations, and Reforms; History; Turkey; Greece; Middle East
Fabbe, Kristin. Disciples of the State?: Religion and State-Building in the Former Ottoman World. Cambridge University Press, 2019.
- 2009
- Working Paper
The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making
By: Roy Y.J. Chua and Xi Zou
Although the concept of luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure to luxury goods... View Details
Keywords: Decision Choices and Conditions; Judgments; Ethics; Marketing; Behavior; Power and Influence; Luxury
Chua, Roy Y.J., and Xi Zou. "The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making." Harvard Business School Working Paper, No. 10-034, November 2009.