Publications

May 1994 (Revised July 1995)
Case

Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details

Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; United States

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May 1994 (Revised November 1994)
Case

PepsiCo: A View from the Corporate Office

By: Lynda M. Applegate and Leonard A. Schlesinger

Describes the three business segments of PepsiCo (beverages, snack foods, and restaurants). It then explores the competitive environment within each segment and the response of PepsiCo's businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very... View Details

Keywords: Business Divisions; Change; Governance Controls; Management Style; Organizational Structure; Situation or Environment; Competitive Strategy; Value; Food and Beverage Industry

1994
Chapter

Strategic Change: How to Realign the Organization to Implement Strategy

By: Michael Beer and R. A. Eisentat

Keywords: Strategy; Organizational Change and Adaptation

April 1994 (Revised May 1995)
Case

Laura Ashley (A): A New CEO Takes Charge

By: Richard L. Nolan

In a turnaround situation, a new CEO must take actions in the short term to gain control and exercise executive leadership and lay groundwork to formulate a long-term strategy to rebuild a viable business. View Details

Keywords: Organizational Change and Adaptation; Change Management; Management Teams; Business Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry

April 1994 (Revised October 2002)
Case

Frito-Lay, Inc.: A Strategic Transition (1990-1992)

Describes the changes in structure, management systems, people, and processes instituted by the company. Provides students with an opportunity to explore the nature of "IT-enabled" organizational change and the process through which it is implemented. Also enables a... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Business Strategy; Food and Beverage Industry

April 1994 (Revised October 2002)
Case

Frito-Lay, Inc.: A Strategic Transition (1987-1989)

Describes the actions taken by the new CEO to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. Ends with senior... View Details

Keywords: Transition; Organizational Change and Adaptation; Information Technology; Management Teams; Business Strategy; Food and Beverage Industry

April 1994 (Revised October 2002)
Case

Frito-Lay, Inc.: A Strategic Transition 1980-1986

Describes the environmental, organizational, and information technology context in the late 1970s that led to the development of the initial vision for change and the actions taken to implement that vision. The case ends with the abrupt departure of the CEO as profits... View Details

Keywords: Transition; Organizational Change and Adaptation; Information Technology; Management Succession; Management Teams; Business Strategy; Food and Beverage Industry

March 1994
Case

Intel Corp.: Leveraging Capabilities for Strategic Renewal

By: Christopher A. Bartlett and Ashish Nanda

Traces the history of Intel from its earliest days as a technology-driven memory company to its emergence as an increasingly market-focused microprocessor company with emerging systems capabilities. The focus is on the strategic, organizational, and management... View Details

Keywords: Organizational Change and Adaptation; Adaptation; Management Skills; Management Practices and Processes; Strategy; Organizations; Information Technology Industry

January 1994
Case

ABC Sales and Service Division: A Case Study of Personal and Organizational Transformation

By: D. Quinn Mills, Brock W. Orwig, Janet M. Pumo, Todd C. Stilson and Richard C. Wei

In the midst of dramatic changes in the information systems industry and declining profits at the ABC Co., the vice president in charge of the sales and service division, Jeff, and his managers attempt to transform their division. The transformation gets off to a good... View Details

Keywords: Organizational Change and Adaptation; Transformation; Motivation and Incentives; Resignation and Termination; Communication; Business or Company Management; Information Technology Industry

January 1994 (Revised March 1995)
Case

NovaCare, Inc.: Living the Vision

By: Lynn S. Paine

NovaCare's CEO is considering how further to institutionalize the company's espoused values and beliefs. One challenge is integrating two newly acquired businesses; another is better aligning the values of the company's managers with those of its front-line... View Details

Keywords: Organizational Change and Adaptation; Health Care and Treatment; Labor and Management Relations; Management Teams; Values and Beliefs; Mergers and Acquisitions; Mission and Purpose; Health Industry

January 1994 (Revised June 1996)
Case

Problems at InSpeech

By: Lynn S. Paine

InSpeech, Inc., the largest U.S. provider of speech, occupational, and physical therapists to nursing homes and hospitals, is faltering badly. The company is having trouble retaining its frontline employees--the clinicians who deliver its services--and its customers.... View Details

Keywords: Organizational Change and Adaptation; Business Strategy; Problems and Challenges; Health Care and Treatment; Crisis Management; Mission and Purpose; Values and Beliefs; Health Industry

January 1994 (Revised November 1995)
Case

Phillips 66: Transforming for the 1990s

Keywords: Organizational Change and Adaptation; Energy Industry

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Article

Organization Transformation as Punctuated Equilibrium: An Empirical Test

By: Michael Tushman and E. Romanelli

Keywords: Organizations; Transformation; Information

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November 1993 (Revised September 2018)
Case

Rudi Gassner and the Executive Committee of BMG International (A)

By: Linda Hill and Katherine Seger Weber

Explores the roles of CEO Rudi Gassner and the 9-person executive committee in leading BMG International. BMG International is the international music subsidiary of Bertlesmann, a German company that is the second-largest media conglomerate in the world. Describes a... View Details

Keywords: Managerial Roles; Management Teams; Decision Making; Business Plan; Growth and Development Strategy; Global Strategy; Leadership Style; Organizational Culture; Business Subsidiaries; Business Conglomerates; Cost Management; Change Management; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany

November 1993 (Revised March 1997)
Case

Romeo Engine Plant

By: Amy P. Hutton and Robert S. Kaplan

A newly reopened automobile engine plant has been organized along total quality and teamwork principles. Employees now is to solve problems and ensure quality, rather than watch parts being produced. New operating and financial systems have been installed to promote... View Details

Keywords: Organizational Change and Adaptation; Motivation and Incentives; Management Practices and Processes; Groups and Teams; Performance Efficiency; Performance Improvement; Manufacturing Industry; Auto Industry

October 1993 (Revised December 2003)
Case

Bausch & Lomb: Regional Organization

By: John A. Quelch

The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company's growth, especially in international markets, and to add value to customers. View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry

October 1993 (Revised April 1994)
Case

Jack Welch: General Electric's Revolutionary

By: Joseph L. Bower and Jay Dial

Describes the work of Jack Welch as CEO of General Electric from 1981 to 1992, focusing particularly on his transformation of the company's portfolio through extensive dispositions and acquisitions and the company's culture through a mandated process called "work out."... View Details

Keywords: Acquisition; Transformation; Investment Portfolio; Leadership Style; Management; Organizational Culture; Personal Development and Career