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      • February 2001 (Revised November 2009)
      • Case

      Amazon.com (C)

      By: Jeffrey F. Rayport
      At the end of 1998, Amazon.com founder and CEO Jeff Bezos ponders the next moves for his company. Having secured the leadership position as the leading online book seller in the United States, Amazon.com has now moved into the product categories of CDs and videos by... View Details
      Keywords: Expansion; Internet and the Web; Business Growth and Maturation; Books; Growth and Development Strategy; Retail Industry; Germany; United Kingdom; United States
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      Rayport, Jeffrey F., and Dickson Louie. "Amazon.com (C)." Harvard Business School Case 901-021, February 2001. (Revised November 2009.)
      • 2001
      • Chapter

      Tacit Knowledge, Unarticulated Needs, and Empathic Design in New Product Development

      By: Dorothy A. Leonard
      Keywords: Product Development; Product Design; Knowledge; Human Needs; Demand and Consumers
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      Leonard, Dorothy A. "Tacit Knowledge, Unarticulated Needs, and Empathic Design in New Product Development." Chap. 9 in Knowledge Management Classic and Contemporary Works, edited by Mark T. Maybury, Daryl Morey, and Bhavani M. Thuraisingham, 223–237. Boston: MIT Press, 2001.
      • January 2001
      • Case

      Valuing Project Achieve

      By: Mihir A. Desai and Kathleen Luchs
      Project Achieve is a start-up providing information management solutions for schools. Its founders see a need for software both to manage the volumes of information necessary to administer a school and to connect parents, teachers, and students in a more effective way.... View Details
      Keywords: Business Startups; Valuation; Venture Capital; Cost of Capital; Cash Flow; Forecasting and Prediction
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      Desai, Mihir A., and Kathleen Luchs. "Valuing Project Achieve." Harvard Business School Case 201-080, January 2001.
      • 2001
      • Article

      The Economic Contribution of Information Technology: Towards Comparative and User Studies

      By: Timothy F. Bresnahan and Shane Greenstein
      By what process does technical change in information technology (IT) increase economic welfare? How does this process result in increases in welfare at different rates in different countries and regions? This paper considers existing literature on measuring the... View Details
      Keywords: Economic Growth; Welfare; Information Technology; Measurement and Metrics
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      Bresnahan, Timothy F., and Shane Greenstein. "The Economic Contribution of Information Technology: Towards Comparative and User Studies." Journal of Evolutionary Economics 11 (2001): 95–118.
      • December 2000 (Revised December 2000)
      • Case

      Loblaw Companies Ltd.: The Road Ahead

      By: Ray A. Goldberg, David E. Bell and Ann Leamon
      After 24 years at the helm of Loblaw Companies, Canada's largest food retailer, Richard Currie is trying to decide on a strategy for the company's future. The firm's current emphasis on one-stop shopping for everyday household needs has been phenomenally successful.... View Details
      Keywords: Business Strategy; Distribution; Food; Food and Beverage Industry; Retail Industry; Canada
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      Goldberg, Ray A., David E. Bell, and Ann Leamon. "Loblaw Companies Ltd.: The Road Ahead." Harvard Business School Case 901-015, December 2000. (Revised December 2000.)
      • December 2000
      • Case

      Friona Industries, L.P.

      By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
      As the food industry becomes more sophisticated, and as genomics and other factors provide for quality control from the producers to the consumers in the food chain, the beef industry has been one of the last commodity systems to organize the vertical systems to... View Details
      Keywords: Customer Satisfaction; Customer Value and Value Chain; Food; Management Systems; Supply and Industry; Performance Consistency; Quality; Partners and Partnerships; Food and Beverage Industry; Retail Industry
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      Goldberg, Ray A., Carin-Isabel Knoop, and Cate Reavis. "Friona Industries, L.P." Harvard Business School Case 901-009, December 2000.
      • November 2000 (Revised April 2004)
      • Case

      Airbus A3XX: Developing the World's Largest Commercial Jet (A)

      By: Benjamin C. Esty and Michael Kane
      In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details
      Keywords: Risk and Uncertainty; Investment; Forecasting and Prediction; Capital Budgeting; Valuation; Government and Politics; Demand and Consumers; Product Development; Product Positioning; Air Transportation Industry; Manufacturing Industry
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      Esty, Benjamin C., and Michael Kane. "Airbus A3XX: Developing the World's Largest Commercial Jet (A)." Harvard Business School Case 201-028, November 2000. (Revised April 2004.)
      • October 2000 (Revised April 2001)
      • Case

      Cost of Capital at Ameritrade

      By: Mark L. Mitchell and Erik Stafford
      Ameritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate... View Details
      Keywords: Developing Countries and Economies; Asset Pricing; Cash Flow; Cost of Capital; Investment; Marketing; Mathematical Methods; Competition; Information Technology; Internet and the Web; Financial Services Industry
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      Mitchell, Mark L., and Erik Stafford. "Cost of Capital at Ameritrade." Harvard Business School Case 201-046, October 2000. (Revised April 2001.)
      • October 2000 (Revised May 2001)
      • Case

      Editora Abril S.A.

      By: Michael Y. Yoshino and Perry Fagan
      Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details
      Keywords: Business Conglomerates; Investment; Growth and Development Strategy; Marketing Communications; Market Design; Media; Service Delivery; Private Ownership; Expansion; Web Sites; Publishing Industry; Service Industry; Brazil
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      Yoshino, Michael Y., and Perry Fagan. "Editora Abril S.A." Harvard Business School Case 301-062, October 2000. (Revised May 2001.)
      • September 2000 (Revised November 2000)
      • Case

      GetConnected.com

      By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins
      Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details
      Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry
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      Lal, Rajiv, Nilanjana R. Pal, and Jodi L. Prins. "GetConnected.com." Harvard Business School Case 501-025, September 2000. (Revised November 2000.)
      • September 2000
      • Case

      Quokka Sports

      By: Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason Ogborne and Julie C. Toscano
      Quokka Sports is an example of one of the new broadband services focused in total immersion sports. Quokka faces two issues: 1) the broadband infrastructure is emerging slowly so the type of services offered needs to be decided on. 2) Quokka faces an explosion of... View Details
      Keywords: Digital Marketing; Decisions; Information Publishing; Infrastructure; Competition; Advertising Industry; Web Services Industry
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      Bradley, Stephen P., Thomas R. Eisenmann, Stephanie Mason Ogborne, and Julie C. Toscano. "Quokka Sports." Harvard Business School Case 701-011, September 2000.
      • September 2000 (Revised February 2025)
      • Case

      Netflix (2000)

      By: E. Scott Mayfield
      The CEO of a successful Internet start-up must decide whether to delay the company's initial public offering following a significant decline in the NASDAQ market during the spring of 2000. The company's CFO is asked to reevaluate the company's projected cash flow needs... View Details
      Keywords: Business Model; Contracts; Initial Public Offering; Cash Flow; Service Delivery; Financial Strategy; Web Services Industry
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      Mayfield, E. Scott. "Netflix (2000)." Harvard Business School Case 201-037, September 2000. (Revised February 2025.)
      • August 2000 (Revised September 2005)
      • Case

      Omnitel Pronto Italia

      By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju
      Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were... View Details
      Keywords: Customer Satisfaction; Marketing Channels; Marketing Strategy; Product Positioning; Market Entry and Exit; Product Development; Sales; Competition; Segmentation; Value Creation; Telecommunications Industry; Italy
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      Lal, Rajiv, Carin-Isabel Knoop, and Suma Raju. "Omnitel Pronto Italia." Harvard Business School Case 501-002, August 2000. (Revised September 2005.)
      • August 2000
      • Case

      Beansprout Networks

      By: Teresa M. Amabile and Rasheea Williams
      Beansprout Networks is a 3-year-old Internet company designed to foster effective communication between parents and the pediatricians and child-care providers who care for their children. With a significant headstart in the marketplace, it has attracted considerable... View Details
      Keywords: Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Recruitment; Business or Company Management; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Strategy; Health Industry; Information Technology Industry
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      Amabile, Teresa M., and Rasheea Williams. "Beansprout Networks." Harvard Business School Case 801-079, August 2000.
      • August 2000 (Revised February 2003)
      • Case

      Borders Group, Inc.

      By: Zeynep Ton and Ananth Raman
      Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it... View Details
      Keywords: Supply Chain Management; Customer Value and Value Chain; Distribution Channels; Service Operations; Business Growth and Maturation; Economic Growth; Industry Growth; Growth and Development; Internet; Business Model; Order Taking and Fulfillment; Supply and Industry; Retail Industry; Publishing Industry
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      Ton, Zeynep, and Ananth Raman. "Borders Group, Inc." Harvard Business School Case 601-037, August 2000. (Revised February 2003.)
      • July 2000 (Revised July 2001)
      • Case

      Sycamore Networks

      By: Joseph B. Lassiter III and Daniel J. Green
      Founders Desh Deshpande and Dan Smith reflect on Sycamore's sales strategies and consider how going public might affect the morale of its key employees. In the optical networking sector, technological change and exploding demand has created a market for talent in which... View Details
      Keywords: Applied Optics; Entrepreneurship; Sales; Business Strategy; Initial Public Offering; Retention; Employees; Communication Technology; Technological Innovation; Communications Industry; Telecommunications Industry
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      Lassiter, Joseph B., III, and Daniel J. Green. "Sycamore Networks." Harvard Business School Case 801-076, July 2000. (Revised July 2001.)
      • July–August 2000
      • Article

      What Every Executive Needs to Know about Global Warming

      By: Kimberly O'Neill Packard and F. Reinhardt
      Keywords: Management; Environmental Sustainability
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      O'Neill Packard, Kimberly, and F. Reinhardt. "What Every Executive Needs to Know about Global Warming." Harvard Business Review 78, no. 4 (July–August 2000): 128–135.
      • June 2000 (Revised July 2000)
      • Case

      ORIX KK

      By: Malcolm S. Salter and Andrew Eggers
      Describes the challenges facing a Japanese financial services company as it attempts to maintain its ability to attract and retain talented employees. The CEO's ideas of corporate governance and evidence from the competitive labor environment suggest the need for more... View Details
      Keywords: Corporate Governance; Compensation and Benefits; Motivation and Incentives; Management Analysis, Tools, and Techniques; Geographic Location; Financial Services Industry; Japan
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      Salter, Malcolm S., and Andrew Eggers. "ORIX KK." Harvard Business School Case 800-272, June 2000. (Revised July 2000.)
      • March 2000 (Revised January 2001)
      • Case

      First USA and Internet Marketing

      By: Rajiv Lal and Amy H. Nelson
      Explores First USA's decision to use the Internet for acquiring customers. Tom Brenner needs to decide on the terms of the deals demanded by the portals and justify the recommendations to his boss. View Details
      Keywords: Digital Marketing; Decision Choices and Conditions; Resource Allocation; Marketing Strategy; Internet and the Web
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      Lal, Rajiv, and Amy H. Nelson. "First USA and Internet Marketing." Harvard Business School Case 500-043, March 2000. (Revised January 2001.)
      • Article

      What You Need to Know about Stock Options

      By: Brian Hall
      Keywords: Stock Options
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      Hall, Brian. "What You Need to Know about Stock Options." Harvard Business Review 78, no. 2 (March–April 2000): 121–129.
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