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(2,688)
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Staff | Information Technology
Setting Up Two-Step Verification Training Daily Work Resources that enable you to be productive both on and off campus. Adobe Creative Cloud Budgeting ChatGPT Edu Computer Upgrades Generative AI Tools at HBS Information Security Marketing... View Details
- 17 Jun 2019
- Research & Ideas
What Hospitals Must Learn to Compete
holds true in most health care service markets in the United States: You should think about what market position you occupy, how it is differentiated from others’, and whether you are fulfilling the needs of... View Details
- 01 Oct 1999
- News
New Chairman Updates Development in MBA Program
provide more efficient and customized services. What are some of the changes in the Admissions area? This year we are putting more resources into marketing - both to the world in general and, in particular, to underrepresented groups that... View Details
- 29 Jan 2025
- Blog Post
Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)
When I started my journey at Harvard Business School, I was eager to broaden my business knowledge and strengthen my skills, particularly in marketing and branding. Coming from a liberal arts undergraduate background with limited exposure... View Details
- Profile
Mallika Ahluwalia
marketing – things I hadn't been exposed to before. In the Strategy class, we've had a number of cases about the importance of a unique value proposition – something any social enterprise needs to think more carefully about. What exactly... View Details
- 01 Jun 2000
- News
Social Capital Markets: Creating Value in the Nonprofit World
The article helped catalyze the thinking of many in the nonprofit field and illuminated and encouraged the evolving concept of "venture philanthropy." Drawing on the expertise of HBS faculty in finance, negotiation, and entrepreneurship, Grossman View Details
Keywords: Anne Kavanagh
- 01 Jun 2000
- News
Debbie Cohen Scales Her Mountain
arming women with better information will encourage them to become more involved in their own care and lead to better results in their fight with cancer. Cohen was working at Price Waterhouse as marketing director for the consulting... View Details
Keywords: Morgan Baker
- Profile
Sheila Lirio Marcelo
raised more than $110 million in private venture funding, Care.com used its cash on marketing and acquired four companies in an effort to expand and grow, prior to going public in January 2014. The challenges are many for the tireless... View Details
- 01 Sep 2015
- News
High Yields
Illustration by Chris Philpot Hobbyist drones might make headlines with their crashes on the White House lawn, but the market for unmanned vehicles is rapidly expanding beyond the niche: Over the next decade, according to industry trade... View Details
Keywords: Francis Storrs
- 01 Sep 2006
- News
Redefining Health Care
PORTER: Health care's zero-sum competition model adds costs and results in severe quality problems. University professor Michael Porter never planned to write a book on health-care reform. In fact, he expected brickbats in response to a... View Details
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme... View Details
Keywords: Carmen Nobel
- 08 Jun 2010
- First Look
First Look: June 8
Korea's earliest and largest mutual fund company, plans to expand internationally. After first offering emerging market funds to its Korean customers, the company then began selling local-currency funds in... View Details
Keywords: Martha Lagace
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
to monetize this opportunity. But the medical profession, let alone consumers, might frown on doctor advertising and on doctors paying fees for referrals. 4. Restricted Choice. Many consumers are restricted by their health care plans to... View Details
- 23 Jun 2015
- First Look
First Look: June 23, 2015
competitive dynamics in 644 geographically isolated markets in which a nationwide retail bank conducted business over a five-year period. We find that customers defect at a higher rate from the incumbent following increased service... View Details
Keywords: Sean Silverthorne
- 21 Sep 2009
- Research & Ideas
Excessive Executive Pay: What’s the Solution?
boards have improved in recent years, the speed at which they were improving lagged behind the speed at which solutions should have been implemented." -Rakesh Khurana That culture, critics maintain, spawned executive compensation View Details
Keywords: by Roger Thompson
- 12 Jan 2015
- News
Good Investments
Illustration by Marcos Chin It’s market day in Barrio Curtidores, which means the main thoroughfare is packed with shoppers perusing makeshift stands that offer everything from jeans and blenders to vegetables and tacos. Moto-taxis... View Details
- 16 Feb 2004
- Research & Ideas
European Private Equity—Still a Teenager?
The European market remains very attractive, with strong potential for growth—especially once French and German restructuring gets more underway, according to a panel of private equity group executives. That panel discussion was part of... View Details
- 16 Jul 2019
- News
The Making of a Movement
repeat riders, we realized Cycle for Survival could have a bigger impact than anyone ever imagined,” says David. Given their marketing and finance experience (Jen was Nickelodeon’s senior vice president of consumer marketing; David was... View Details
- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a wildly successful and profitable new drug because it... View Details
- 06 Dec 2021
- News
Tipping Point
Kenyan coffee farm. The price of coffee beans on the global market is under $1 a pound, while the actual cost to produce that pound is between $1.62 and $2. The coffee farms are profitable only when they rely on free labor, typically from... View Details