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Show Results For
- All HBS Web
(3,070)
- People (7)
- News (905)
- Research (1,676)
- Events (10)
- Multimedia (16)
- Faculty Publications (850)
- 01 Mar 2012
- News
How to Close the Health Gap
hepatitis B from $20 to $1. “Close to consumers, they understand the local market and health-delivery infrastructure,” write Daar and Singer. “They have the potential to invent and develop drugs at far lower cost than northern biotechs... View Details
- 17 Apr 2019
- News
Give It to Me Straight
the AdSense business was on fire, and when I said how many new customers we added over the last couple of months, Eric Schmidt almost fell out of his chair, and he said, "What did you say? This is incredible. Do you need more marketing... View Details
- Article
Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption
By: Janet Schwartz, Jason Riis, Brian Elbel and Dan Ariely
Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we tested an alternative approach: activating consumers' self-control by having servers ask... View Details
Keywords: Food; Labels; Consumer Behavior; Interpersonal Communication; Motivation and Incentives; Health Industry; Food and Beverage Industry
Schwartz, Janet, Jason Riis, Brian Elbel, and Dan Ariely. "Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption." Health Affairs 31, no. 2 (February 2012): 2399–2407.
- 01 Dec 2002
- News
HBS Alumni Association Board of Directors: President's Report
addition, it will examine marketing strategies for existing programs and services and evaluate their effectiveness relative to the alumni audience they are targeting. The committee will serve as a resource to the School as the capital... View Details
- May 2019
- Teaching Note
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
- 07 Jul 2003
- Research & Ideas
The Organizational Model for Open Source
the open source community are often intrinsically motivated. It is important to realize, however, that hackers are a diverse group. I have interviewed hobbyists, students, academics, software professionals, and government workers who... View Details
Keywords: by Mallory Stark
- 19 Jun 2013
- News
Your Guide to Social Enterprise
poverty, inequality, access, and opportunity are deeply economic and political, and often persist even when the right laws are in place because of market or government failure." The chance to study with Rosabeth Moss Kanter, Jim Austin,... View Details
- 01 Dec 2012
- News
50 Years & Counting
developing world as well. With HBS associate professor Mukti Khaire and doctoral student Alexandra Feldberg, McGinn is looking at a 30-year period of change in India driven, in part, by self-employed women entering into the country's View Details
- 20 Feb 2013
- News
Thanking Veterans Online
Veterans Affairs benefits, Hall and fellow Army Ranger Matthew Thompson (MBA 2010) sought to create a business that would help veterans receive the benefits they deserve. The result was TroopSwap, an online source for discounts and other goodies that companies extend... View Details
- 01 Jun 2017
- News
Starting Lineup: Values Proposition
by publicly traded health care IT company Allscripts. Rumi Spice Cofounder and CEO Kimberly Jung (MBA 2015); Founded 2014 With the goal of spurring development in rural Afghanistan, Rumi works with 80-plus farmers and hundreds of saffron processors to produce and View Details
- Fast Answer
Scaling Minority Businesses (SMB)
Where can I get started with research for my project assignment? Research Task Suggested Resources Consumer & Business Demographics United States Census Bureau - Demographic characteristics, total population, social, and economic census data... View Details
- 01 Mar 2009
- News
Health Care a Top Priority at HBS
a topic of great interest to our faculty, students, and alumni.” She notes that some 20 percent of HBS professors are interested in health care, pursuing research in four general areas: management best practices; lab-to-marketplace processes; strategy and consumer... View Details
- 23 Sep 2014
- News
We Can't Talk about Inequality without Talking about Talent
- 26 Aug 2016
- News
Improving Wellness Through Better Nutrition
With a background in consumer health care at Johnson & Johnson, when Beth Burrough (MBA 1991) joined Mom’s Meals Nourishcare as a partner and chief marketing officer in 2006, she already understood the company’s potential to improve the... View Details
- 27 Mar 2023
- News
A Sporting Chance
families, he launched projects collectively worth more than 500 million and helped create Spain's first real estate investment trust. He took over at Metrovacesa in 2016, just as the domestic market was taking off. By the time of its IPO... View Details
Keywords: Ralph Ranalli
- 30 May 2025
- News
Galas in NYC and Mexico City; NFL Coach Shares Leadership Insights in Charlotte
HBS Club of Mexico Celebrates Connection with Gala Dinner The HBS Club of Mexico joined the Harvard Club of Mexico in celebrating the latter’s 75th anniversary with the Harvard Gala Mexico, held on May 12 at the Club de Industriales in Mexico City. Approximately 275... View Details
Keywords: Margie Kelley
- 22 Jul 2015
- News
Supporting a Return to Work for Women Execs
them really became a full-time career.” This was in the 1990s, when Gould had a management position in marketing and strategy at Reuters and before family-friendly HR policies, such as job-sharing, had caught on with many companies. She... View Details
- June 1999 (Revised August 2004)
- Case
The National Hockey League's New Television Contract for 2004 and Beyond
By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
The National Hockey League (NHL) has negotiated a new television contract at record rights-fee levels for hockey. The NHL will be shifting its principal television partner from Fox to ESPN/ABC. Students are asked to analyze the current and future contracts in terms of... View Details
Keywords: Budgets and Budgeting; Television Entertainment; Contracts; Marketing Communications; Agreements and Arrangements; Partners and Partnerships; Entertainment and Recreation Industry
Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "The National Hockey League's New Television Contract for 2004 and Beyond." Harvard Business School Case 599-108, June 1999. (Revised August 2004.)
- 01 Sep 2010
- News
Dare to be Different
are affecting not only how marketers communicate with consumers but also how individuals express themselves, and explore different parts of their personality in this public forum. I’m thinking about teaching... View Details