Publications

15 Nov 2016
News

China IFC: Global Access, Global Perspective

Second-year MBA student Anna Koscielecka (MBA 2016) spent two weeks in China during a January 2016 Immersive Field Course (IFC) that expanded her global perspective. “We fully immersed ourselves in Chinese business culture,” says Koscielecka. “And we had unique access... View Details

21 Aug 2008
News

Stylin’ at Gallatin

A note to the 73 incoming MBAs moving into newly renovated Gallatin Hall: You are some lucky ducks. I tagged along on a tour of Gallatin led by principal architect Steve Erwin and project architect Patricia DeLauri, both View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

August 2004 (Revised August 2005)
Background Note

Online Auction Markets

eBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later, eBay clearly outstripped its competitors, despite the fact that Yahoo! and Amazon both had a huge installed base... View Details

Keywords: Internet and the Web; Auctions; Network Effects

12 Mar 2018
Working Paper Summaries

Using Online Prices for Measuring Real Consumption Across Countries

Keywords: by Alberto Cavallo, W. Erwin Diewert, Robert C. Feenstra, Robert Inklaar, and Marcel P. Timmer

February 2015
Article

Risk, Information, and Incentives in Online Affiliate Marketing

By: Benjamin Edelman and Wesley Brandi

We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to... View Details

Keywords: Affiliate Marketing; Incentives; Fraud; Advertising; Internet and the Web; Marketing Communications; Ethics; Digital Marketing

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15 Dec 2024
News

Skydeck: Reddit’s Rise

Jen Wong (MBA 2004), COO of Reddit (Illustration by John S. Dykes) “I met Steve [Huffman] at SFO, I think at like 6:00 AM. We were sort of ships passing and had a great meeting and I got really excited because it’s really rare that you get to work on an asset that is,... View Details

July 2017 (Revised July 2018)
Case

Upwork: Creating the Human Cloud

By: Dylan Minor and David Yoffie

Stephane Kasriel, the new CEO of Upwork, the leading platform for freelance labor, needs to decide on how to redesign its business model. While the firm has been growing rapidly since the merger of Odesk and eLance, the newly combined firm continues to face problems of... View Details

Keywords: Strategy; Platform; Platform Businesses; Technology; Business Model; Digital Platforms; Growth and Development Strategy; Internet and the Web; Labor

Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises

01 Apr 2001
News

HBS Press Books in Brief

line managers and CEOs will find compelling. The Death of Distance: How the Communications Revolution Is Changing Our Lives, a completely new edition of the best-selling book by journalist Frances Cairncross... View Details

May 2018
Article

Using Online Prices for Measuring Real Consumption Across Countries

By: Alberto Cavallo, Erwin Diewert, Robert C. Feenstra, Robert Inklaar and Marcel P. Timmer

We show that online prices can be used to construct quarterly purchasing power parities (PPPs) with a closely matched set of goods and identical methodologies in a variety of developed and developing countries. Our results are close to those reported by the... View Details

Keywords: Purchasing Power Parity; International Economy; Online Prices; Billion Prices Project; Economics; Macroeconomics; Price; Internet and the Web; Spending; Economy; Global Range; Measurement and Metrics

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December 2021 (Revised May 2022)
Case

Troverie (A)

By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham

Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could... View Details

Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States

Article

Fake AI People Won't Fix Online Dating

By: Scott Duke Kominers

Computer-generated images may inspire even more distrust and surely won’t lead to the love of a lifetime. View Details

Keywords: Artificial Intelligence; Dating Services; Internet and the Web; Ethics; AI and Machine Learning

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30 Apr 2001
Research & Ideas

New Paths to Success in Asia

the Tsinghua program and will find their way into the School's MBA and Executive Education Programs. They range from a study of a century-old Hong Kong-based trading company that has extended its global reach with a $200 million View Details

Keywords: by Alejandro Reyes & Deborah Blagg

20 May 2013
Op-Ed

Making America an Industrial Powerhouse Again

industries. Research funded by the Defense Advanced Research Projects Agency (DARPA) sowed the seeds for the internet and advanced computer graphics. And massive investments by the National Institutes of... View Details

Keywords: by Gary Pisano; Manufacturing

22 Oct 2014
Research & Ideas

An Economic Principle For Us All: Comparative Advantage

great principles in economics: the concept of comparative advantage and how it influences everything from nations to house painters. —Sean Silverthorne book excerpt A Brief Aside On The Theory View Details

Keywords: Re: David A. Moss

September–October 2022
Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant

Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details

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16 Jun 2003
Research & Ideas

Surveying the VC Landscape

VC investing and innovation? A: Buyout groups in fact exacerbated much of the volatility in the venture capital cycle. During the late 1990s, many buyout groups began abandoning the basic industries in which they had traditionally... View Details

Keywords: by Ann Cullen; Financial Services

04 May 2009
Research & Ideas

What’s Next for the Big Financial Brands

consumer trust is no longer a brand; it is merely a name. The Merrill Lynch brand is unlikely to ever recover and Bank of America should drop it. Merrill Lynch is no longer a brand. Both before and after the collapse View Details

Keywords: by John Quelch; Banking; Financial Services

April 2005 (Revised February 2006)
Case

Monster Networking

By: Thomas R. Eisenmann and David Andrew Vivero

The management at Monster.com, the leading U.S. provider of online recruitment services, must decide how to proceed with Monster Networking (MN), a new business launched in late 2003. MN helps users identify other individuals who can offer career advice. Monster.com... View Details

Keywords: Digital Platforms; Internet and the Web; Social and Collaborative Networks; Recruitment; Service Industry; Employment Industry; United States